Laogao E-commerce Newspaper on October 24th

Laogao Crown Club, Laogao E-commerce Newsletter on October 24 E-commerce Morning News 1. After Li Yifeng, Yang Yang also participated in the Double 11 spokesperson war; 2. Tmall Double 11 Carnival City First Ring Road 6 million yuan, catching up with Beijing to buy a house; 3. Agricultural Bank of China Chairman Zhou Mubing: The golden age of the bank is over; 4. Double 11 is approaching, how can Weibo attract traffic to e-commerce? 5. Alibaba ignores the Korean order for radio and television to ban Koreans, and Song Joong-ki appears on the Double 11 Spring Festival Gala?

1. After Li Yifeng, Yang Yang also participated in the Double 11 spokesperson war

On October 23, according to insiders, Suning will use the new generation of actors Yang Yang and Zhang Tianai as spokespersons in this year's Double 11 event, and set up a stage in Wuxi in early November to cooperate with the method of shopping while live broadcasting. The two spokespersons are expected to attend. It is reported that Suning has also announced that this year it will adopt a new gameplay of shopping while shopping, and integrates channels, manufacturers, Internet celebrities, celebrities and other characters to participate. Industry insiders pointed out that live shopping will become the new normal of e-commerce. This also means that consumption trends will move from the "graphic era" of online viewing and speaking to the "three-dimensional era" of video scene-based.

2. Tmall Double 11 Carnival City First Ring Road 6 million, catching up with Beijing to buy a suite

On October 24, several merchants broke the news that the price of the first ring of Tmall Double 11 brand carnival city this year soared to 6 million, which is equivalent to buying a house on the Fourth Ring Road in Beijing. As the most important traffic entrance during the pre-sale period, Carnival City is a must-have for major brands to ensure sales. Another brand leader in the top ten sales in Double 11 category last year said that in the face of the sky-high marketing quotation for Double 11 this year, in order to maintain the traffic entrance of Carnival City, they had to abandon the Double 11 Spring Festival Gala.

3. Zhou Mubing, Chairman of Agricultural Bank of China: The golden age of the bank is over

According to the news on October 24, in the current and future period, in the face of downward economic pressure, the golden period of bank operations rapidly expanding, rapid profit growth, and loose competitive pressure has come to an end. Increased liability costs, insufficient effective assets, narrowing interest rate spreads on deposits and loans, increasing risk prevention and control pressure, declining returns levels and intensifying competition among peers, will become the norm for bank operations.

4. Double 11 is approaching, how can Weibo attract traffic to e-commerce?

According to October 23, the Weibo branch venue started the Double 11 red envelope activity on October 21. The main way to play is to use headline articles as the content prototype, use celebrities to guide shopping, fans forward and receive red envelopes, and attract fan traffic to e-commerce. This red envelope activity is divided into three rounds and lasts for half a month. The first round consists of celebrities and popular Weibo bloggers, with the content of recommending Double 11 personal products to fans; the second round invites Chinese star athletes from the Rio Olympics to join, with high jump star Zhang Guowei, women's volleyball star Hui Ruoqi, etc., and speak out in the form of public private goods; the third round is composed of institutions and media in other countries such as the United Kingdom and the United States, and the content of Weibo is to recommend goods from different countries.

5. Alibaba ignores the Korean order for radio and television to ban Koreans, and Song Joong-ki appears on the Double 11 Spring Festival Gala?

According to news on October 24, although Alibaba strictly kept the secrets of this year's Double 11, according to relevant sources, Song Joong Ki may attend this year's Double 11 Spring Festival Gala. Industry insiders analyzed that Tmall focuses on entertainment and globalization this year, and the Double 11 Spring Festival Gala will introduce many international stars. As the most popular Korean star at present, Song Joong Ki endorses several Double 11 core brands, which is very suitable for the Double 11 Spring Festival Gala.

6. One quarter of the air purifier is unqualified! The pass rate of random inspection is 75.4%

According to the news on October 24, ? Recently, the General Administration of Quality Supervision and Inspection of the State Administration of Quality Supervision and Inspection announced the results of 10 types of product quality closely related to consumers' daily lives. Among them, the passing rate of air purifier products is 75.4%, which means that one of every four commercially available air purifiers is unqualified. This random inspection is the first national supervision random inspection of air purifiers. A total of 61 batches of products produced by 56 enterprises in 8 provinces (cities) were randomly inspected. The number of enterprises was nearly one-fifth of the total number of production enterprises in the country, basically covering all well-known brand enterprises in the industry. The product safety indicators, performance indicators and electromagnetic compatibility indicators were respectively tested.

7. Aliyu took the magic haired elf and took Boss Jia to sing Double 11

According to October 23, a few days ago, a person close to Tmall broke the news to reporters that "Boss Jia" Justin Timberlake will perform this year's Double 11 Gala, and the songs may be the theme song "Cant Stop The Feeling" of the upcoming 3D animated movie "Trolls".

8. Taobao is so flirting with Jiang Jinfu's fans

On October 23, Sina Entertainment launched the topic event for celebrity thank you fans for their support in October. Jiyoujia, a one-stop home decoration and home furnishing e-commerce platform, took advantage of this to work with Jiang Jinfu to play the fan economy and want to create a popular celebrity support product. I saw on Jiyoujia’s official Weibo that on October 16, Jiyoujia launched an event to support Jiang Jinfu on Weibo, selecting gifts for Jiang Jinfu (selected gifts provided by Jiyoujia: mugs, pillows, thermosses), and then creating gimmicks by forwarding the content of the event.

9. State Council: Teach farmers to use mobile phones, e-commerce can help 30 million people

According to October 24, the State Council recently issued the "Notice of the State Council on Issuing the National Agricultural Modernization Plan (2016-2020)" (hereinafter referred to as the "Notice"). The State Council stated that the purpose of this notice is to implement the "13th Five-Year Plan" deployment and vigorously promote agricultural modernization.

10. Tmall International is causing trouble? Silent overseas direct stores want to play Double 11

On October 24th, just as everyone was preparing for Double Eleven, Tmall's overseas direct-operated stores were also preparing to show their faces. At present, on the Tmall homepage, Tmall's overseas direct sales have its own entrance - it is placed under the "International Overseas Shopping" navigation page, and is placed side by side with the "Recognition of goods" special topic directed to Tmall International, and also has the slogan of "Overseas Direct Purchase Special Sale".

11. Ctrip removes more than 100 low-priced games that are suspected of unreasonable low-priced games

According to October 23, yesterday, the reporter learned from Ctrip that Ctrip has voluntarily removed more than 100 travel products suspected of unreasonable and low-priced. At the same time, in the future, the Ctrip platform system will automatically calculate the "warning price" to crack down on unreasonable low prices, and products and suppliers that seriously damage the interests of tourists will be removed and cleared.

12. The maternal and child store invested by Zhang Quanling was accused of selling fake products. Response: I wish to prove my innocence

On October 24, Ms. Yao from Zhejiang told the reporter of The Paper (www.thepaper.cn) on October 21 that she bought Kao diapers through "Gaoma Youxuan" in August were found to have an odor after using them. Both babies who used this diapers had red butts, but the same brand of diapers purchased from other channels had not had similar situations. When she asked the customer service for a return request, the other party refused to return the product on the grounds that the product was "delivered as a bonded area".

13. Surviving in dispute, can NetEase Yanxuan provide antidotes for factories

According to reports on October 23, as NetEase’s latest e-commerce attempt, the home life e-commerce brand "NetEase Yanxuan" has attracted much attention. After being accused of being "counterfeit" at the beginning of the year, recently, the news that Yanxuan announced the payment of deposit interest to suppliers once again pushed it to the forefront. NetEase Yanxuan said that according to practice, during the cooperation between suppliers and brands, 10% of the payment will be paid to the supplier as a warranty fee at the end. NetEase Yanxuan will pay deposit interest to more than 300 suppliers at the latest bank interest rate of 1.50%. Taking 10 million yuan as an example, the annual interest is 150,000 yuan, and the annual deposit interest of 300 suppliers can reach 45 million yuan.