Tmall Double Eleven spot product declaration begins soon, and the declaration time is bold in capital letters for you:
Double Eleven product declaration time: 2016-10-13 14:00:00 to 2016-10-27 23:59:59
The relevant FAQ is as follows, I believe you must want to know!
1. Question: What is the counter price? What is the event selling price? What is the lowest price from 9.15? What is the relationship between them? What does it have to do with fixed price?
Answer: 1) The counter price is a general term for the price of the event goods being compared, including the manufacturer's tag price, suggested retail price, or the price approved by the national statutory agencies such as the Price Bureau. The above prices must be sold online or offline by the event merchant. If the real sales are not generated, the above prices shall not be filled in as the counter price. Merchants are advised to keep the relevant sales certificates. A 50% discount for the whole event means that the merchant settles the goods with consumers at a half price on the counter.
2) "1111 event selling price" refers to the sale price that the product intends to execute from 2016-11-1100:00:00 to 2016-11-11 23:59:59; it is entered by the merchant friend himself;
3) "The lowest price from September 15" refers to the lowest price of the declared product with a transaction order in its own store from 00:00:00 on September 15 to 23:59:59 on November 10 (if there is a SKU, it refers to the price of the SKU. If the price of each SKU is different when it is sold, each SKU has its own lowest price from 9.15);
4) The sale price of 1111 event < counter price; the sale price of 1111 event < current fixed price; the sale price of 1111 event ≤ the lowest price from 9.15 × 90%;
5) The counter price and the 1111 event sale price have no direct connection with the fixed price, and are different price definitions;
6) The auction price is calculated based on the price at the time of the order creation, including orders that have not been paid. If the order is refunded in a subsequent order, the lowest price will also be calculated.
2. Question: After the merchant sets the price in the "Commodity Price Declaration", do they still need to set it in other discount tools?
Answer: No, the products for the successful Double Eleven Global Carnival event have been set, and the price set in the "Commodity Price Declaration" system is the only source system for the price on the day of the event. The price will automatically take effect. There is no need to use special price treasures and other discount tools to set the discount.
3. Question: What should I do if the products prepared by the merchant specifically for 11.11 do not want to be put on the shelves in advance? Can you set discounts?
Answer: Yes. Merchants can publish products to the warehouse and set discounts;
4. Question: Does Juhua Saver price fall within the lowest price range from 9.15?
Answer: It belongs; but if the price of Juhuasuan is less than 10 yuan, it does not belong;
5. Question: Are matching treasures and matching packages within the lowest price range from 9.15? How to calculate the lowest price for matching treasures and matching packages?
Answer: All belong to; the lowest price for matching treasures is calculated on the individual items according to the matching prices set by the merchant. The minimum price for matching packages is to spread the discount on each product, for example: A sells 100 yuan on order, B sells 10 yuan on order, and A+B sells as packages. If it is 101 yuan, then A’s auction price is 100× (101/(100+10)); B’s auction price is 10× (101/(100+10));
6. Question: Does the store discount fall within the lowest price range from 9.15? How to calculate the lowest price when the store is reduced?
Answer: It belongs to; the minimum price for a store discount is to spread the discount on each product, for example: A sells 200 yuan on order, B sells 120 yuan on order, and A+B buys 30 yuan on order, and it is actually only 290 yuan on order, then A’s auction price is 200× (290/(200+120)); B’s auction price is 120× (290/(200+120));
7. Question: Do coupons fall within the lowest price range from 9.15? How do coupons calculate the lowest price?
Answer: Product coupons are included in the lowest price, and store coupons are not included in the lowest price; for example, the lowest price calculation after the coupon is used: a 39 yuan product is given to members with 30 yuan unlimited product coupons. The transaction record after the member purchase is still 39 yuan, but it actually only costs 9 yuan. In this case, the lowest price is calculated as 9 yuan.
A 39 yuan product gives members an unlimited store coupon of 30 yuan. The transaction record after the member purchase is still 39 yuan, but it actually only costs 9 yuan. In this case, the lowest price is calculated as 39 yuan, not 9 yuan.
8. Question: After the discount is set, the product has another promotion. Will it affect it?
Answer: During the Double Eleven Global Carnival event, the official event product requires that the sale price of the 1111 event must be the lowest price of the product from 9.15th. Therefore, when a promotion is held after declaration, as long as the sale order of the promotion is 10% discount, the price will not be lower than the sale price of the 1111 event. Otherwise, the system will automatically set the review status of the product to: abnormal (a lower price appears), and you can refer to the operation instructions for product import and discount settings to modify it.
9. If the product is planned as an official event, but the final declaration is not approved, how should the product be handled?
Answer: For non-store 50% off merchants, those who fail to apply for products that are planned to be officially announced as official activities can continue to be put on the shelves normally as unofficial activities; for all stores 50% off merchants, the unsuccessful products will be automatically removed from the shelves from the system starting from 10:00:00 on 2016-11-10 10:00:00; if it is a 50% off merchant in the whole store in the book category, the unsuccessful products will be automatically removed from the system starting from 10:00:00 on 2016-11-10 22:00:00 on 2016-11-10;
10. Question: How to deal with the product discount status after the event?
Answer: The system will automatically restore to the discounted sales status before the event;
11. Question: The entire store has 50% off. After the product that was unset successfully was automatically removed from the shelves by the system, will the system automatically be automatically launched at the end of the event?
Answer: No; merchants need to put them on the shelves after the event is over.
12. When a merchant applies for a product, he can only choose part of the SKUs under the product to participate in the event, and does the other part of the SKUs not participate in the event?
Answer: No. Official event products must require all SKUs under this item to participate in the event.
13. Question: Regarding the counter price declared last year, it is wrong. Can it be modified?
Answer: If this product is declared as the 1111 official event product this year, it will use this year's counter price to cover the last year's counter price; if there is a counter price last year, but the product that has not declared as the 1111 official event this year, it will clear the last year's counter price on November 1 and will no longer be displayed.
14. Question: Can I import products using Ziwangwang?
Answer: Yes.
15. Question: Can I import in batches?
Answer: Yes
16. Question: The description of the inventory of "Double Eleven" products, what does it mean for "full modification"?
Answer: The definition of full modification is that when a merchant edits inventory, he can directly enter the final inventory quantity to cover the original inventory.
17. Question: I have entered the event product. I want to delete the event product?
Answer: Except for products with the product status of "Watcher Clearance", other products in the specified time range can be operated.
18. Question: Why does an error occur when I import the product?
Answer: The merchant is asked to fill in according to the import template. Do not modify and add any fields. Just modify them according to the error prompt.
19. Question: Will the price be automatically updated on the same day after registration is successful?
A: Yes. The "Double Eleven" event price will be automatically displayed on the day of the event.
20. Question: Does the imported products on "Double Eleven" require review?
Answer: After import, the system will review the products every day before the event begins. It is recommended that merchants pay attention to the imported product status every day. If "Exception" or "Pre-to-set", please modify it according to the operation permission time explained in the product registration rules link
21. Question: When can the product be sold at normal prices?
Answer: The price of the event will be displayed on the day of the event, and the time except for this can be sold at normal prices.
22. Question: What is the registration time for the “Double Eleven” product?
Answer: Activity products must enter the "Commodity Price Declaration" system to declare from 2016/10/1314:00:00 to 2016/10/27 23:59:59. If the application is expired, the declaration entrance will be closed.
23. Question: Can you participate in the "Double Eleven" and Juhuasuan event at the same time? Effective at the same time?
Answer: You can participate at the same time, but on the "Double Eleven" day, both platforms will sync a price, and only the lowest price will take effect.
24. Question: Is the third-party tool coupon included in the minimum transaction price?
Answer: Third-party coupons will be included in the minimum transaction price; while store coupons will not be included in the minimum transaction price.
25. Question: Is the price of "Double Eleven" included in the lowest selling price in history?
Answer: Whether it is included in the historical lowest sales price depends on the activity requirements for participating in other activities after the end of "Double Eleven". For example: Juhuasuan will not have any impact.
26. Question: The activity products I have entered, but the products have been punished. Will it affect my "Double Eleven" activity?
Answer: Please pay attention to whether the "Exception" and "Exception" status products will be displayed in the subsequent status. They will not be displayed on the "Double Eleven" event.
27. Question: The activity products I have entered, but the products have been downgraded. Will it affect my "Double Eleven" activities?
Answer: Please pay attention to whether the "Exception" will be displayed in the subsequent status. The "Exception" status product will not be displayed on the "Double Eleven" event.
28. Question: Can I release new products normally?
Answer: New products can be released normally.
29. Can the main picture, title, baby details page, and store decoration be modified?
Answer: The main picture, title, and baby details page are not allowed at 23:30:00 on November 10th---November 11th 00:29:59, and are available at other times. The store decoration can be decorated at 23:00:00 on November 10th---November 11th 01:00:00 on November 11th but cannot be published. It can be done at other times.
30. Question: Can I set a scheduled launch?
Answer: The "Double Eleven" official event products have not imposed special restrictions on setting regular listings.
31. The order price that the buyer applies for a refund after the purchase is taken, and is the order closed by the transaction considered as the lowest price for the transaction?
Answer: Calculated. Our lowest transaction price is calculated as the auction price.
32. Question: If you use the "Double Eleven" price protection period after the merchant's event, you will be discounted when you fill up, store coupons and other discount tools. The actual payment amount of consumers is lower than the "Double Eleven" price. Will you also be deducted points?
Answer: You will be deducted points. The current judgment criteria have been announced at the Tmall Marketing Activities Registration Baseline Office.
33. Question: Will participation in "Double Eleven" conflict with participating in Taobao and participating in Taobao purchase activities? Which event target will the product be the last one?
Answer: No conflict. Enter the Double Eleven plus Taobao rush label from the Taobao rush portal, and display the Double Eleven label outside Taobao rush purchase.
Inventory Control FAQ:
1. Question: Will the unpaid order be cancelled after more than 30 minutes?
Answer: After more than 30 minutes, the unpaid order will not be automatically cancelled and closed except for Juhuasuan orders;
2. Question: If the customer clicks to pay but does not actually pay on the payment page, will the withholding inventory be generated?
Answer: After more than 15 minutes, if the customer clicks to pay but does not pay in the payment page, the system will generate a pre-withdrawal of inventory, and the inventory will be released after more than 15 minutes.
3. Question: The initial inventory is 100. Customer A bought 90 and did not pay within 15 minutes. At this time, is the inventory number seen by Customer B on the page 100 or 10? Is the inventory that Customer B can place orders 100 or 10?
Answer: The inventory count seen by customer B on the product details page is: 100–90 = 10, and customer B can purchase up to 10.
4. Question: If the "payment reduction inventory" method is set during Double Eleven, for example: There are only 2 remaining inventory in this SKU, because the "payment reduction inventory" method is set, another customer took a photo after 15 minutes. When making payment, three customers pay at the same time. Will it cause oversold?
Answer: In this case, there will be no oversold. Three customers will pay at the same time. When the consumer confirms the payment, the system will verify the inventory and allow the payment to be successful only when the inventory is confirmed to be sufficient, otherwise the payment will fail.
5. Question: When setting up products, which one is better, "Photo reduce inventory" or "Payment reduce inventory"?
Answer: During Double Eleven, except for the requirements for special events (Juhuasuan requires the purchase of the reduction), the specific inventory reduction method for the products is required to decide based on their own product attributes and actual conditions. Tmall will not make any requirements. The advantage of "payment reduces inventory" over "photographed reduces inventory" is that when the withholding time exceeds the withholding time, the withholding inventory will be repaid and other consumers can continue to purchase.
6. Question: For the same product, the flagship store and the distributors under the supply and marketing platform, they all sign up for Double Eleven. How to set inventory?
Answer: Product inventory needs to be separated from the supply and marketing platform in the flagship store. For example, there are 150 pieces in stock, 100 pieces in flagship stores, and 50 pieces in supply and marketing platforms. The 50 pieces of inventory distributed on the supply and marketing platform are shared among all distributors. After one of the distributors sells one piece, the inventory in the supply and marketing backend will automatically decrease by 1 piece, and all distributors see the inventory of 49 pieces.
7. Question: I have flagship stores, specialty stores, and specialty stores. Can I share all the inventory?
Answer: The channel sharing inventory solution of the supply and marketing platform is only suitable for stores within the supply and marketing channel. If the flagship store does not belong to the distributor, the flagship store cannot share inventory with other distributors. At this time, the supply and marketing inventory needs to be separated from the flagship store inventory according to quantity.
8. Question: I am a supplier and did not participate in Double 11. My distributor's products have been registered for Double 11. Will my inventory of products as a supplier be locked?
Answer: So. As long as one of the distributors' products are registered for Double 11, the supplier's products need to be controlled in accordance with the inventory rules of Double 11 activity products.
Attachment: Double 11 event product declaration permission form:
Official products for Double Eleven Global Carnival: 50% off merchants in all stores, 50% off merchants in all stores and Happy Mobilization merchants are the same
1. Description of the discount time for the product for the Double 11 official event
Note:
1. Due to the large market price fluctuations in gold, platinum, laptops, tablets, and mobile phone products, and the activity interest points are not 50% off, so special operations are done. There are special places with yellow background.
2. Refer to the description of the purpose of the normal category for other matters.
Explanation of nouns:
1. Single/batch deletion of set products: refers to deleting them from the official event product pool. After deleting, the product will not participate in the official event.
2. Set product adjustment counter price: refers to whether the counter price can be modified after the product is successfully declared.
3. Adjust the activity price of the set product upward: refers to whether the status of the product is "set" after the product is successfully declared.
4. Set products to adjust the activity price downward: refers to whether the status of such a product is "set" after the product is successfully declared.
5. Bulk import of official products: refers to batch import of products that need to participate in official activities in your store, and declare new activity products.
6. Price discount setting for newly imported products: refers to the counter price and event selling price set according to the product granularity when importing official event products in batches. If there is sku under the product and different prices need to be set for different skus, this function is set through this function.
2. Description of the operating time for product editing of Double 11 official event:
2. Description of the operation time for the product inventory editing of Double 11 official event:
Explanation of nouns
1. Full modification: The inventory count entered this time covers the current inventory count. For example: There are currently 10 pieces in stock. When the merchant changes the inventory from 10 to 100, after the submission is successful, 100 will overwrite the update 10. This update method is full modification. Do not operate and modify on the product editing page. Please click the "Small Brush" on the right side of the product in "Baby in Sold" to modify the inventory.
2. Replenishment: refers to increasing the inventory count based on the current inventory. For example: There are 10 pieces in the current inventory. When the merchant replenishes 100 pieces, after the submission is successful, 100 pieces are added to the current inventory count.
3. Change to small: refers to reducing the inventory count based on the current inventory.
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