Public notice on revision of the "Taobao Price Release Specifications"

"Taobao price release specifications"

Before the change

After the change

1. All prices filled in by merchants when publishing goods and services (hereinafter collectively referred to as "Baby") on Taobao (including Taobao, Tmall, Juhuasuan and other platforms, hereinafter collectively referred to as "Taobao") should strictly abide by the legal provisions and follow market laws to ensure that all prices can be provided or sources that can be compared. Merchants are not allowed to fabricate the original price or false discounts. *

1. Merchants shall not commit price fraud. All prices filled in by merchants when publishing goods and services (hereinafter referred to as "Baby") on Taobao (including Taobao, Tmall, Juhuasuan and other platforms, hereinafter collectively referred to as "Taobao") should strictly abide by the legal provisions and follow market laws to ensure that all prices can be provided or sources that can be compared.

4. On Taobao, merchants are not allowed to use similar concepts such as "original price" , "original selling price", "transaction price", "discount", "new product discount" for unsold babies, misleading consumers to believe that the baby has a transaction record; Taobao will not force merchants to make false or misleading price marks.

4. On Taobao, merchants are not allowed to use similar concepts such as "original selling price", "transaction price", "discount", "new product discount" for unsold babies, which mislead consumers to believe that the baby has a transaction record; Taobao will not force merchants to make false or misleading price marks.

5. If a merchant commits any fictitious original price or false discounts, the merchant shall bear legal liability in accordance with the law.

5. Given that merchants may not be able to accurately understand the legal meaning of "original price", once misuse is used, it will constitute price fraud and may infringe on consumer rights. In order to protect the legitimate rights and interests of consumers and merchants, merchants shall not display "original price" descriptions in product titles, pictures, descriptions and other product promotions. If the above content is contained, Taobao will remove the products or information from the shelves.

6. Merchants who participate in promotional activities organized by Taobao shall indicate the real and valid original price of the baby or other sales formats , and indicate the promotional price of the baby with real discounts, ensuring that they can provide Taobao or regulatory authorities with the real basis for the original price or the comparison price, and be responsible for the authenticity, accuracy and legality of all prices.

6. Merchants who participate in promotional activities organized by Taobao shall indicate the real and valid price compared and the promotional price of the baby with real and preferential prices, ensuring that they can provide Taobao or regulatory authorities with the true basis for the price compared and be responsible for the authenticity, accuracy and legality of all prices.

7. Merchants should ensure that the promotion is carried out during the valid period of the price of the promised baby. They shall not raise prices without authorization or end the promotion in advance without authorization during the promotion period; if there is a quantity limit on the number of promotional babies, they must also clearly indicate the number of babies participating in the promotion. Taobao has the right to check the prices marked by merchants in accordance with the promotional rules. If the merchant violates the price commitment, Taobao has the right to implement a " first compensation " system from all those who purchase the treasure after verification . All expenses and losses incurred as a result shall be borne by the merchant, and Taobao has the right to freeze and deduct the merchant’s deposit .

7. Merchants should ensure that the promotion is carried out during the valid period of the price of the promised baby. They shall not raise prices without authorization or end the promotion in advance without authorization during the promotion period; if there is a quantity limit on the number of promotional babies, they must also clearly indicate the number of babies participating in the promotion. Taobao has the right to check the prices marked by merchants in accordance with the promotional rules. If the merchant violates the price commitment, Taobao may freeze and deduct the merchant’s deposit after verification to make "first compensation" to all those who purchase the baby. Therefore, all costs and losses incurred shall be borne by the merchant.

* The " Notice of the National Development and Reform Commission on the Interpretation of Relevant Terms of the Prohibited Price Fraud " stipulates that the original price refers to the minimum transaction price of the transaction notes sold by the operator at this trading venue within seven days before the promotion; if there is no transaction within seven days, the original price shall be used as the last transaction price before the promotion. False discounts refer to the price marked by the operator being equal to or higher than the original price.

** Article 4 of the " Notice of the National Development and Reform Commission on the Interpretation of Relevant Articles on the Prohibited Price Fraud " stipulates that if an operator uses price comparison with other operators or other sales formats to carry out promotional activities, he shall accurately indicate the meaning of the price being compared, and can prove that the marked price being compared is true and has a basis. Otherwise, it is a situation (price fraud) in Article 6, item (3) of the Regulations.

* Article 4 of the " Notice of the National Development and Reform Commission on the Interpretation of Relevant Articles on the Prohibition of Price Fraud " stipulates that if an operator uses price comparison with other operators or other sales formats to carry out promotional activities, he shall accurately indicate the meaning of the price being compared, and can prove that the marked price being compared is true and has a basis. Otherwise, it is a situation (price fraud) in Article 6, item (3) of the Regulations.