So far, we have not seen Taobao's official clear store closure rules and forced removal rules. Based on the respective situations of Taobao's stores, we have summarized some store closure situations. Please refer to it. It does not necessarily represent the actual use of Taobao's official punishment.
Now I have summarized the 16 reasons for Taobao’s store closure and the corresponding solutions. You can take a look!
In fact, so far, we have not seen Taobao's official clear store closure rules and forced removal rules. Based on the respective situations of Taobao's stores, we have summarized some store closure situations. For reference, it does not necessarily represent the actual use of Taobao's official punishment.
1. Reputation hype store closure index★★★★★★★
Hype of credibility is an act strictly prohibited by Taobao and has always been hit hardest. Its system can find out where you log in to a number, which store you buy, which product. If you log in to a different Taobao Wangwang account (small account) with the same IP address to buy things from the same seller, Taobao will of course find it. Therefore, some hype sellers use QQ group mutual brushing method to escape the possibility of IP detection, and some use adsl automatic IP change software to change the IP address for hype, and use a more advanced method to convert IP addresses by proxy. Taobao can also see the price change when you buy and sell yourself. Some sellers speculate on physical goods and change items of 200 to 6 yuan. Such price changes will be determined by Taobao as a suspect in hype. It is generally believed that if the modification price is lower than 50% of the original price, Taobao will focus on monitoring.
Special circumstances of hype credit: Some sellers use automatic credit brushing software to hype. Although the software can automatically change the IP and automatically clear the cache, its settings are fixed, such as buying six items at a time with one account, and then going to the evaluation page to see that the ID numbers are the same row by row, and anyone who misses can see that it is hype. Therefore, software credibility speculation is the easiest to be discovered. Taobao has blocked so many crown stores this time. As expected, most of them should be the kind that use software to brush, after all, it is too obvious.
2. Alipay usage rate is less than 50%. Store closure index★★★★★★
The insufficient usage rate of Alipay is actually closely related to the criticism of reputation. Sellers buy and sell by themselves, and all small accounts use online banking payment (if you pay with Alipay, it is equivalent to telling Taobao: I am using the same IP or IP segment to buy and sell by myself). The use of Alipay must reach more than 80%. If it is a meeting transaction or other method, because there is no shipping voucher (that is, shipping document records), Taobao will record it as credit hype. In addition, the transaction volume cannot be proportional to the number of transactions. For example, the transaction volume of sellers selling computer notebooks should generally be more than 1,000 yuan, while the record is only a few dozen or hundreds of yuan. At this time, the Taobao system will also judge that the Alipay usage rate is less than 50%.
3. False agents are equivalent to disguised repeated distribution and store sealing index★★★★★★★
Taobao does not support members to reproduce N online stores themselves, which means that the so-called online store copying model is not allowed by Taobao. For example: For example, if you give your goods to me (this may be an online store you opened with your ID card), the products listed in my store are all your products. Now if he comes to buy something for me, I will notify you to ship it to him. Taobao will judge that it is a disguised repeated distribution, which is a behavior stipulated in Taobao rules that seriously interfere with normal website transactions.
Some netizens have asked to crack this rule on Taobao. The specific operation is: the location of the baby is the same as the shipping address. If it is really an agent and the agent ships the goods, then you should pay attention to the address issue and do not distribute the goods in large quantities. Even if the goods are distributed, change the product name. At the same time, prepare authorization proof materials to prevent the complaint from being provided after Taobao sealed the store (forced removal).
I personally think that the way of being an agent is only suitable for beginner store opening training. If you are familiar with it, it is better to find the source of goods yourself. Some sellers use copy software such as black discs to copy other people's products and put them on the shelves, thinking that everything will be fine. In fact, it is not the case. If you don't change it, the product names and descriptions will be the same. Can you not be discovered by Taobao?
4. Sell high imitation brand goods or brand fake goods store sealing index★★★★★
Taobao’s machines are automatically inspected every day. Brand goods have always been the key target for testing, and the specific judgment mechanism is unclear. However, if you sell Adidas, Nike, Nokia, L'Oreal, etc., it is very likely that the machine will be judged as high-quality imitation and counterfeit goods. If you want to sell, you’d better prepare evidence that is beneficial to yourself first, in case of being closed or forcibly removed from the shelves.
5. Close too many transactions and store closure index★★★★★
Too many transactions may be caused by selfies or malicious photographs. If you take a photo by yourself, don’t buy them. There will be records on Taobao, which will give people the illusion of selling this product. Therefore, if you often close transactions, such as closing dozens of them in a month, then Taobao will ask you to hype. If you are maliciously photographing and not buying, for example, competitors in the industry are going to cause some trouble for you, you need to provide evidence, such as: complaining about the Wangwang account you don’t buy.
6. Repeated store opening and closing index★★★★★★
In order to obtain more opportunities for products to be exposed in the countdown display position, some sellers adopt the method of repeatedly opening a store to increase the chance of transactions. For example, the price of the same product in Store A is 1 yuan, the price of the same product is 1.1 yuan in Store B and 1.2 yuan in Store C, and the time for listing and removal is almost the same. In this case, the goods from the three stores A, B and C will be displayed on the countdown page almost at the same time. Therefore, the buyers may be guided to enter Store A to purchase under the guidance of price comparison mentality.
Taobao’s mechanism to judge the repeated store opening mechanism is not yet clear. For sellers who open stores repeatedly, they generally use the IP change method to evade the monitoring of the Taobao system. Some time ago, a gang in Fujian used repeated stores to open more than 80 stores on Taobao to commit fraud. This post should still be (title): More than 80 suspects of fraudulent fraud in online stores with the same name were arrested.
7. The price of goods is super low and the store closure index★★★
Similar to the actual market transaction situation, if you sell goods at a low price, it will definitely disrupt the market, and it may also lead to online fraud crimes conducted with low prices as bait. Therefore, the price of the baby is so low that it is lower than the industry average price. The Taobao system will definitely deal with such sellers. Here I would like to remind all sellers: Doing business on Taobao to compete for prices is not the only way out!
8. Do not use Alipay to trade store sealing index★★★★
If you are complained that you do not use Alipay to trade, the store will be closed if this is serious.
9. There are prohibited words or words for product names★
The official Taobao official has not announced the disabled words, but when publishing products, if the disabled words are prompted that they cannot be published, you can view them and modify them.
10. Product misplaced
Taobao’s categories are divided very detailedly, and some categories are newly added. You should search for them before they are put on the shelves to see the standard way to place them. Category segmentation helps Taobao machines detect products, so it is becoming increasingly difficult to mix fish-me-like beads on Taobao now.
11. Selling prohibited items
Taobao’s rules for banned goods are constantly being improved. At present, Taobao has a ban on military products, domain name registration and food and health products. I won’t talk about the details here, you can search for it yourself.
12. Wangwang account was stolen
The stolen account does not mean that the online store is blocked, but they are unable to log in to their own online store. Some sellers are worried that the store has been blocked. Generally speaking, theft of an account is related to accidentally entering the account password on a high-quality Taobao phishing website.
Thirteen. The names and descriptions of the products in the store are similar.
Taobao system is detected with keywords. If most of the product names in the store are basically the same, it will be judged as repeated distribution. This situation is more common in virtual item sellers, such as those who sell Q coins, one Q coins and one product, and five or ten are another product.
Fourteen, complained about stealing pictures from other stores
The watermark of the product picture is from his store, and the description is similar to that of his store. Once it is reported, it will definitely be removed from the shelves. This situation is usually made using online store copy software, which is similar to the situation where a false agent is attacked.
15. Virtual career change to physical
In order to make a diary, some stores first do virtually to accumulate credibility, and then switch to their businesses to sell physical goods. Taobao will be suspected of reputation and misleading buyers. It is not clear about the mechanism of Taobao detection, but it is estimated that the possibility of being reported by volunteers is greater.
Sixteen. The product sold does not match the baby description
This situation is mostly because the buyer’s complaint has been accepted. That’s probably it. In short, being closed on Taobao or forcibly removed from the shelves will hurt you. It is reminded that you must be cautious during the extraordinary period of chaos and chaos in Taobao! Good luck and a prosperous business!
Hope it will be helpful to everyone! The best way is to prevent it!
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