Big inside story: Tmall Double 11 Fast Consumer Mother and Baby Merchant Conference PPT

[Big inside story: Tmall Double 11 Fast Consumer Mother and Baby Merchant Conference PPT] On September 18, Tmall held a Fast Consumer Mother and Baby Merchant Conference in Hangzhou today. Tmall said that this year's Tmall's Double 11 marketing plan is mainly divided into six parts: marketing gameplay, ultimate personalization, content operation, main position of merchant operation, goods are the kingdom and merchant marketing tools.

It is understood that Tmall’s Double 11 marketing gameplay this year includes four parts, namely, trend building, pre-sale, preheating and explosion. At the same time, it is necessary to cooperate with Juhuasuan, Taobao rush to buy, have good goods, must-buy list and other channels to cooperate and create momentum.

In terms of content, Tmall Double 11 determines personalization as an important topic, pointing out that the factors affecting personalization include three aspects: one is the user aspect, such as age, purchasing power, brand preference, etc.; the second is the material aspect, such as product id, store, click-added purchase and collection, etc.; the third is other aspects, such as time context, address context, etc.

In addition, the integrated marketing PPT of the main venue also stated that materials, profit points and clear words are important reasons to attract users to click, and it is necessary to create hot-selling products with absolute price advantages in the main venue.

For more information about Double Eleven, please click http://www.shxuanming.net/searchrss/%E5%8F%8C%E5%8D%81%E4%B8%80%E7%89%B9%E8%BE%91