How to optimize Taobao’s main picture? Knowing these five points is enough

In Taobao store optimization, setting up the main image of Baby is an important factor in Taobao optimization, because Baby is displayed to customers in Taobao searches in the form of pictures. The first impression of Baby gives customers directly affects the click rate of customers , and indirectly affects the exposure of the product, thereby affecting the sales of the entire product. Therefore, the setting of the main image of the product is very important. Today I will share with you some key points about the design of the baby's main picture.

1. Main image background

Because your baby's main picture is competing with some babies around the top, bottom, left and right, where you can make others notice you at first sight, that is, your background should be obviously different from others. Attracting more attention will increase the probability of clicking. After all, this is an era of visual marketing. If everyone has limited attention and can attract consumers' attention, it will achieve initial success. Of course, the background of the baby's main picture should be consistent with the product itself. Don't attract attention for the sake of highlighting it, as that may backfire.

Taking the air purifier as an example, the main picture of the baby is preferably blue sky, white clouds, green mountains and green waters, giving people a fresh and natural feeling, rather than the overly gorgeous and fancy background.

2. Baby selling points

When your background successfully wins the attention of customers, the customer will come to look at your main picture carefully. At this time, how to impress the user to click and enter your page requires you to have enough selling points to attract users' desire to buy. What do users pay most attention to when purchasing this product? Price, quality, or performance and other factors. You must figure out this out. Also, your baby focuses on performance, characteristics, etc., perfectly combine customer needs and baby's advantages, and directly hit the customer's pain points. This is your selling point. It would be better if there was a unique selling point compared to other products.

Taking the air purifier as an example, customers pay more attention to the silence effect and purification effect. Based on the company's product characteristics and customer needs, we have launched four major features: "super quiet, long life, ultra-purification, and ultra-energy-saving", which directly hits the pain points of users and meets the needs of users well.

3. Is the main picture clear?

Price range is a condition for many people to choose babies when shopping online. When the product is priced for promotion, the price can be written on the main picture, which can make the product and the price sharply contrast, allowing customers to quickly judge the cost-effectiveness of the product, and effectively retain customers to promote transactions.

Take air purifiers as an example. There is a price range of 1120-1380 on Taobao, accounting for about 8%. We previously positioned 1400. Obviously, this group of people did not consider it. Under our evaluation, it is necessary to strive for 8% of people, so it was changed to 1380. Have you noticed these details in the pricing? A reasonable price is also an aspect that you have to consider.

4. Is there any other unique services for the product?

The quality and performance of products on the market are basically the same, and many times the competition is about service. Product quality and performance are important, and pre-sales, during-sales and after-sales services are also important. Many old customers only introduce friends to us or buy them for the second time because of our service.

Taking the air purifier industry as an example, around January this year, Beijing's smog was particularly serious. Customers are very concerned about how many days the product can arrive, because if you use it one day earlier, you will be affected by it one day earlier. In response to this situation, we contacted a special logistics and express company and specially put forward the slogan of "three days to Beijing" to win the trust of customers with services.

During the sales process, I also found that many customers were very concerned about whether they could deliver goods to the stairs, because everyone was at work during the day, and there were only elderly people, women and children at home. With the outer packaging, the products weighing dozens of kilograms, it was quite difficult for them to move up the stairs. In response to this situation, we adjusted the delivery method, and changed from the previous delivery to the community entrance to "door delivery".

5. Watermark production

Many artists should have this experience: the main picture of the treasure they have worked hard to make was uploaded to the online store space, and soon after they were uploaded to the online store space, they found that they were used by others in a grand manner. Some were slightly modified, and some were even exactly the same as their pictures. No one was willing to do the wedding dress for others. Although you can apply for a complaint to Taobao, it also takes time. During this period of time when it is not processed, the selling point you worked hard to create will not be the selling point, because everyone's main pictures are the same, and the impact on the product is very bad. Therefore, watermark production is necessary and is conducive to protecting one's own rights and interests.

There are generally two methods for making watermarks: one is to make the store name and store logo into a PS finished product picture, and then combine it with the main picture of the baby, using the method of "copy" and "paste". The second type is to make the store name and store logo into a "fill pattern", and then "fill" the pattern on the main picture of the baby. This can be grasped according to your own preferences.

In fact, after all, after all, it is all about the details of the treasure main picture. Never underestimate these detailed services. Many times, customers are willing to buy from you because you have such a little more details and more humanized services.

This article " How to optimize the main picture of Taobao? It's enough to know these five points " (this article is reprinted from: Seller Information http://www.shxuanming.net/  )