Are order-brushing severely punished? The big sale was blocked, and cross-border e-commerce was in a dilemma!

      Prime Day—Amazon’s Double Eleven E-commerce Festival, a day when buyers and sellers cheer in unison. But the louder the cheers, the heavier the hearts of some businesses...

      Not long ago, the Wall Street Journal directly named Zebao, saying that its fast charging product scored more than 9,800 and reached the five-star level, attracting many consumers to pay attention to purchasing.

      But after receiving the goods, there is a small orange card in the product packaging, which states, "Congratulations on becoming our lucky customer, you will receive an Amazon gift card of $35."

      On the back of the card, the gift card is written in detail: you can contact us by email and attach your ID screenshot and a screenshot of the relevant product reviews.

      This type of fast charging product sells for $70 and earns praise for half the price of the product. Public opinion was everywhere for a while, and Ze Baofang said that he just wanted to see how people like the product, and did not force customers to leave five-star reviews to receive gift cards.

However, Amazon disagrees with it, believing that this method has violated the company's policies.

      So, on the eve of PrimeDay, Zebao's three major brands were banned by Amazon, and all product links became dogs.

      At present, Zebao has set up an emergency team and hired lawyers to actively communicate with Amazon. In addition, Zebao will use existing resources to increase promotion efforts to minimize the overall impact of the incident on the company.

A trembling small and medium seller

      As the Zebao incident fermented, many small and medium-sized sellers were trembling, and Amazon's handling method seemed to be killing the chicken to scare the monkey.

      Whether it is cross-border e-commerce or domestic e-commerce, Zebao's actions seem to be the unspoken rule that many merchants have defaulted on, but now Amazon has completely banned the Zebao brand. I wonder if it is intended to target Chinese sellers.

      Amazon Seller 1: This is a cause of American sellers to take the blame. They have been resentful for a long time. Which e-commerce company has not brushed order reviews or something? It’s just that their scale is too large and the negative impact is too great, which makes AMZ also a dilemma, and it’s a wave of killing the chicken to scare the monkey!

      Amazon Seller 2: Don’t be afraid! Brothers, I’m watching silence for the boss, I still have to do it if I should do it!

      From the melon-eating crowd to the parties involved in the incident, whether it is a big sale or a small sale, once the order-brushing measures are banned, they seem to be crazy in a short period of time, and I don’t know if there is any way to obtain product reviews.

Do not use public resources to brush orders, and obtain healthy reviews through normal channels.

      In fact, whether an e-commerce company can go long-term depends mainly on whether its core competitiveness is strong. When your products and services meet the needs of users, review will naturally come to you.

      Reviews are divided into health and inferiority. First of all, we need to know that order brushing is already a dead end. Most of the order brushing in this method are made with public resources for evaluation, so the potential hidden dangers of merchants will accumulate water.

      Therefore, brushing orders is a very dangerous thing. Now Amazon has begun to vigorously rectify the situation. The top sellers have fallen, and small and medium-sized sellers must not commit crimes against the wind.

      Since the development of e-commerce, there are many relatively mature methods in China to refer to.

      Like the domestic Weibo, there are many "god replies" hot comments under every hot search. They use unexpected sentences to win likes from many netizens, and at the same time, they will quietly put their products into the comments, so that viewers will not be too disgusted during the browsing process. Similarly, in foreign social media, you can choose to promote it in the increasingly active Ins platform, find relevant industry celebrities, plant advertisements by forwarding or directly commenting, or you can abandon the implanted advertisements in order to accumulate popularity and choose to publish the correct industry insights.

      In addition, you can choose to find content related to your product in the hasstag, follow and enrich your field of vision. You can even like and follow people you are interested in. The other party may follow because of your keen eye. You can choose to communicate further and let them evaluate your products, so as to get more product suggestions.

      There are actually many similar methods, and many methods have even become popular in domestic social media. However, whether it is review or instant progress, the underlying logic of e-commerce operations is roughly the same, and can be inspired by a series of learning and case training.