Summary of the regular questions and answers to Tmall Double Eleven 11 Merchant Edition 2016

1. What is the 90% requirement for Double 11 registration ?

Answer: The indicator value is higher than 10%, not less than 90% of the overall ranking of the merchant, and the backend after-sales indicator is higher than 10%!

2. For Double 11 activities, must the DSR score meet the requirements? If other conditions meet the DSR score, can you register for the Double 11 activity if you do not meet the DSR score?
Answer: DSR score is the benchmark for marketing activities, and it is not allowed if it is not met.

3. Question: If you register for the sales data for several months, can you use the ranking of sales data or higher than a certain sales volume to enter the event? How much higher is the food sales from January to June 2016?
Answer: There are no specific values ​​for merchants in the same industry. For example, ranking according to a value, etc., as long as you reach the ranking. As for rankings, it depends on the competition among category merchants.

4. If the store cannot register for the Double 11 venue, is it impossible to register for the marking of individual products? What are the review standards for single product marking?
Answer: As long as you pass the Double 11 audition registration, you can mark the product. Only after you pass the audition qualification can you register for the venue.

5. If a Tmall store wants to register for Double Eleven in 2016, can you register for the comprehensive after-sales index ﹤10%?
Answer: The marketing benchmark rules are strictly enforced, so they are not allowed!

6. Is freight insurance required? When to sign and where to sign?
Answer: The " Tmall Double Eleven " freight insurance is to reduce the later disputes over the sale of goods on Double Eleven. Tmall recommends that the partner merchant sign the agreement and serve as a prerequisite for the merchant to carry out this Double Eleven cooperation with Tmall.
However, for some categories (virtual categories, air tickets, hotels, medicine, fresh food, wine, large appliances, kitchen appliances, new home decoration cars/second-hand cars, tires, wheels, residential furniture, commercial/office furniture, home decoration main materials, basic building materials, electronics/electricians (referring to batteries/transformers/wires), decoration design/construction/supervisor, Tmall International Merchant, jewelry/diamond/jade/gold), current insurance products are not applicable, so merchants for this category will not incur freight insurance fees, and the corresponding freight insurance agreement between Tmall and the merchant will not take effect.

7. If you withdraw from freight insurance in the later stage, will ordinary freight insurance also be withdrawn?
Answer: Please inform the merchant: Please withdraw the freight insurance after the event is over, and the ordinary freight insurance will also expire. Please understand.

8. Does the merchants who have not been successfully selected still have the opportunity to sign up for the audition again?
A: No, there is only one chance to audition.

9.Double 11 Shopping Carnival , what does the comprehensive after-sales service indicators mean in the benchmark marketing rules?
Answer: A comprehensive evaluation data includes three indicators: refund dispute rate, refund autonomous completion rate, and refund completion time. The value range is in the past 28 days. The comprehensive indicators show the comparison with peers in the form of ranking proportion; all merchants must meet the ranking of the comprehensive after-sales service indicators under the same industry. If you have to defeat more than 90% of the following-sales service indicators, you must defeat more than 10% of the peer business merchants before you can register to participate in Tmall marketing activities. 10. What is the difference between pre-sale products and normal products? Answer: The pre-sale products for Double 11 are the same as daily pre-sales. They are in the form of deposit + final payment. The formal products are products purchased at the Double 11 event price on Double 11. 11. Can products participating in the Double Eleven event also register for Juhuasuan at the same time? Answer: Products participating in the 2016 "1111 Shopping Carnival" can participate in Juhuasuan at the same time, but the price of the product for the formal event must be the same as the price of Juhuasuan; if the two are inconsistent, the price will be forced to be changed to the minimum price for registration; if the products participating in Juhuasuan at the same time, the merchants are asked to follow the Juhuasuan rules at the same time. Products participating in Juhuasuan flash sale activities (such as theme groups/brand groups of 1 yuan special offer, etc.), cannot register for the 2016 "1111 Shopping Carnival" event at the same time. Even if you register for the 2016 "1111 Shopping Carnival" at the same time, the system will be cleared from the Tmall investment promotion registration.

12. Can every merchant register for the Double 11 event
? Answer: The Double 11 registration portal is for all merchants.

13. If the false transaction is serious, 12 points will be deducted? Can you still sign up for Double 11?
Answer: According to Tmall marketing benchmark rules, it has been clearly stated that if the merchant violates the provisions of the "Tmall Rules" and fails to pass the exam within the penalty period, registration for the event will be restricted. So, if you have passed the penalty period and have passed the exam. It will not affect registration for Double 11.

14. How to calculate the lowest price for matching packages?
Answer: The minimum price for matching packages is to spread the discount on each product. For example: A sells 100 yuan on order, B sells 10 yuan on order, and A+B sells as packages. If it is 101 yuan, then the price of A’s auction is? 100×(101/(100+10)); What is the price of B's ​​auction? 10×(101/(100+10))

15. Is the delivery time adjusted for merchants who have not participated in the Double 11 event?
Answer: The shipping time is the same as the Double 11 event product. 16. On Double 11, should the baby pay less inventory or take a photo to reduce inventory? Is there any limit on the payment time for buyers to place orders? Answer: There are no special restrictions. Some merchants decide whether to take the photo or pay to reduce inventory; the payment time has not changed, and the consumer does not pay within 72 hours, and the transaction order will be automatically closed.

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