What is micro-choice? Can you compete with Taobao? _Presented e-commerce

   Recently, Tencent and JD.com launched the WeChat WeChat WeChat shopping platform. Some people say it is the WeChat version of Taobao, and we will wait and see what it is. But we still need to understand what differences and advantages exist between him and Taobao?

   Introduction to JD Micro Selection:

   1. Weixuan is an e-commerce service platform under the joint venture established by JD.com and Meili United Group. Relying on WeChat, it focuses on the new WeChat social e-commerce ecosystem.

   2. The platform not only covers all categories of products such as clothing, shoes, bags, accessories, beauty, maternal and infant, food, department stores and home furnishings, but also recruits merchants from all walks of life and online and offline.

   3. We are committed to creating a new market space for merchants and providing consumers with richer products, services and innovative shopping experiences. Weixuan” has released a brand new brand logo, which consists of a gesture of crossing and superimposing a thumb and index finger and a heart that shines four rays of light.

   4. It is reported that the first phase of the "WeChat" platform will first open the high-quality traffic in the WeChat ecosystem to e-commerce merchants, especially small and medium-sized businesses, based on the "shopping" entrance of the WeChat discovery channel, and create a "WeChat Good Store Collection".

   5. The "WeChat" platform also announced the launch of investment promotion on January 22. The person in charge of the investment promotion of the "WeChat" platform introduced that in terms of investment promotion, the platform covers all industries and categories of goods and services. Major online platforms and offline industries that intend to operate in the WeChat market can apply for entry, and there is no restriction on transaction channels. Merchants with certain store operation experience, qualifications, supply chain and team are given priority to settle in.

   6. In addition, merchants do not need to pay any deposit or commission when entering the "WeChat" platform. The platform will also provide rich tools to help merchants deposit customers into their personal WeChat, WeChat groups, official accounts, stores, etc., to help merchants establish and revitalize private domain traffic.

  Introduction to the advantages of micro-select:

   1. Lower entry threshold

   2. No categories or industries, easy to enter

   3. The platform does not restrict transaction channels, and focuses on product exposure and fan import

   4. Larger traffic and users

   5. The first-level entrance of "shopping" in the WeChat discovery channel, and tens of millions of traffic are exposed

   6. WeChat’s daily active users are all your potential users

   7. More merchant rights

   8. The platform will provide paid QR code resource locations to help merchants deposit customers into their personal WeChat account and WeChat group.

   Weixuan Platform is the latest official investment promotion platform. WeChat Weixuan Platform is an online retail shopping mall that provides a variety of services in the industry. The information is very reliable and the quality is absolutely safe, allowing users to enjoy a brand new shopping experience. Friends who are interested are welcome to download and use it.

   Will the arrival of " WeChat" revolutionize Ali's life?

   It is reported that both enterprises and individual merchants can settle in, and the official launch time of the Weixuan platform is expected to be tentatively set to early March. It seems that WeChat, a traffic pool with daily activeness of more than 900 million, is about to start the e-commerce model.

   What makes Alibaba even more helpless is that merchants do not need to pay any deposit or commission when entering the "WeChat" platform. The platform will also provide rich tools to help merchants deposit customers into their personal WeChat, WeChat groups, official accounts, stores, etc. to achieve rapid traffic conversion.

   If the implementation goes smoothly, a large number of small and medium-sized micro-listing will use this trend to quickly seize the "micro-select" position, and combine the rise of mini programs to attract and accumulate a large amount of traffic on the WeChat platform. Previously, Pinduoduo seized 100 million users in two years by relying on the form of group buying. Although many people said that they only seized the low-priced consumers, this is also a huge loss for Taobao. In addition, the opening of Weixuan this time has been baptized by small and medium-sized merchants and consumers. I believe Taobao will not be indifferent. I wonder if Jack Ma is ready to fight back this time?