The Spring Festival is an annual event. Everyone knows that this is our folk custom. I don’t know how many people go home for the New Year during the Spring Festival, and how many people work hard. I won’t say much about this during the New Year. You need to create opportunities by yourself when you are doing Taobao . Taobao is a big platform for everyone. If you can do it well in the Spring Festival, it will be a good opportunity to make hot products in the coming year .
The so-called Spring Festival means that the end of the year is also a good omen for the coming year. Take women's clothing for example. At this time, the spring style should have been launched in advance. If you have already pushed it early, that would be right, because the products all require a warm-up period, which means you are already ahead of others. Maybe you have already run far when others come back for the New Year. Preheating is actually a process of accumulating sales and weights. If you have enough popularity, you will definitely explode in the hot selling season. Why is it said that the Spring Festival is a good opportunity for Taobao? Everyone knows that Taobao merchants are everywhere, so if you want to make a product, then there is a lot of competition. So when you want to make a product, you should first think about what to do. Of course, you must choose a market with smaller competition with a large population to choose, but sometimes you can't control it.
Now the opportunity has come. During the Chinese New Year, many sellers have closed down because they have to go home for the New Year. Most of the express delivery must have been stopped. But what we can think of is that most of the express delivery has been stopped, but there are still some. If you want to think about the loopholes, most of SF Express will not stop. Their service is relatively good, but the cost is relatively high, but it doesn’t matter. As long as we use this, it is not an exaggeration to make a hit product during the Chinese New Year.
The points we have considered are that we are less competitive during the Spring Festival, and there are fewer express delivery during the Spring Festival, which can be SF Express; of course, SF Express is also a big selling point, which can be used for promotions; third, you can send your treasures to your home during the Chinese New Year, which can save buyers from bumpy halfway; fourth, we don’t have holidays during the Chinese New Year.
It is said that early birds eat insects, which is definitely true. Even if you can't make a hit product, then your sales after the New Year will definitely be better.
First of all, set the style. This is the most important step. As long as the style is good, everything will be knocked down. The style is novel, so I don’t have to talk too much about how to choose this. There are many posts on Paidai about choosing the style. I can say that several types can be determined by one's own experience. Two can be measured by data observation. You can use the direct train to measure the model, you can choose the model through spirals. You can choose the model by observing Taobao's categories and attributes, etc. You also need to practice it yourself.
The second is positioning, including crowd positioning, store positioning, store style, crowd positioning can also be divided into men and women, preferences, etc. Store positioning determines the store according to the crowd.
The second thing is to lay a solid foundation. The foundation, including the decoration of the store, is definitely essential. How to do the details? How to modify the main picture of the baby, how to modify the title of the baby, revolve around the atmosphere of the Spring Festival. The purpose of not having a holiday during the Spring Festival is to bring warmth and create your own unique style.
I would like to give you a small idea. You can try it out. I hope you can communicate with you more. I don’t have much writing and don’t have that much time. The most important thing is to do operational ideas, and also market insight. I believe everyone has this ability.
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