Taobao has no ranking? Probably the culprit is attributes and categories!

After the product is newly launched, what we usually have to do is to display and traffic. The system will give you corresponding display based on your baby attributes and categories, and then assign you more display opportunities based on the traffic entry. The higher the conversion, the higher your Taobao ranking will be!

However, the traffic base assigned to you by the system will not be too high. There are two factors that determine the level of your traffic: 1. Store weight; 2. Baby weight. Weighting needs to be accumulated, so the baby will not pay attention to this in the early stage, because you don’t have much data and the system will not use these things to say. For example, if you have a new product itself for only two or three days, you have to evaluate the repurchase rate of old customers. This is definitely impossible to do!

Next is what we are going to talk about. There are three types of traffic: natural traffic, paid traffic and active traffic. In the early stage of the new baby, we mainly look at two types of traffic, natural traffic and paid traffic.

Therefore, in the early stage of baby, you must also cooperate with paid traffic while doing natural traffic. If you want to do natural traffic, you need to have certain Taobao SEO skills so that Taobao rankings can be closer to the front!

The core of Taobao search is keywords, so the core of SEO is keywords.

First of all, we need to understand the keywords of Taobao search: Taobao definitely hopes that consumers can find the products they want as soon as possible when searching and improve user experience. When a consumer searches for this keyword, what he is most likely to want most is the system to find it at this time and present it to the searcher. This is one of them. The closer the correlation, the better the ranking.

So what is the correlation? Usually there are two points: Attribute matching category matching

This property matching and class matching are also relative. What is relative, for example:

Let’s take “necklace woman” as an example:

Let’s take a look. The attribute in the picture above is 925 silver with metal material, but the picture below simply does not. So in actual SEO, what attributes should be selected to match the best match of the search well to the limit?

First of all, we have to understand what search uses to determine the best match, that is, to determine the priority attributes based on the well-known search volume. For example, if the necklace female transaction is well-known for the 925 silver attribute, then the one who chooses the 925 silver attribute will rank ahead of the non-925 silver. Similarly, search for the sterling silver necklace directly, the natural attribute is sterling silver in front. So how do we choose and how do we place attributes? At this time, we need to know what kind of attributes are well-known transaction attributes?

Here, we can use the attribute details in the business consultant attribute analysis to disassemble it to help us freely combine attributes. As shown in the figure:

The market index can be obtained from the industry market of the business consultant:

Import the attribute combinations of your category into the table as shown in the figure:

First of all, we must understand that all the "female + XX" attributes are extended from the "female" attributes. In other words, the attribute "female" contains thousands of branch attributes, and the data of "female" is the total data under this attribute.

Then, we imported the main five attributes into the table (the yellow part of the picture above) and found that there were some unknown attributes in the system that were not assigned (data of the "female" attribute - the sum of the data of the existing "female + XX" attribute = other attributes)

The proportion here is all about the total proportion of the attribute "female". So from the perspective of attributes, the well-known transaction attribute is "female + 925 silver", followed by "female + sterling silver".

Judging from the summary proportion of male and female couples, we can also find that the entire necklace market is large, followed by couples, with fewer boys. Therefore, the big word "necklace" is definitely biased towards girls. When we make SEO for girls' necklaces, we basically don't see the conversion rate of "necklace" or "necklace female" on the two big words "necklace" or "necklace" on the other hand, the conversion rate is basically OK, but if you sell male necklaces or couple necklaces, the word "necklace" is absolutely poor for you. When users search for "necklace", they basically cannot see that male necklaces will appear on the first two pages of the ranking.

In other words, if you are a male necklace, you will never be on the homepage if you try hard to optimize the word necklace. Why? Because 60% are female and 14% are male, the system will not recommend you unless you add a male character, this is the specified attribute.

The specified attribute is the big word + attribute word, such as "necklace + 925 silver", and the attributes are ranked in front of the non-925 silver necklace. If the attributes dominate the mindset, "necklace + women" is also a female necklace, and the 925 attributes rank ahead of the non-925.

Second, everyone should note that other female attribute trading indexes account for 10.46%, while payment buyers account for 63.5%. This means that many low-average unit-price products account for a large amount of sales, and the competition is very fierce. If you want to live well in this category, you can serve 37% of high-order female users.

Sometimes, if this kind of buyers accounts for too much, we are easily confused when we look at the data. For example, the following domineering order count and such price situation.

However, although he accounts for 63% of sales, the trading index only accounts for 10%, so there is no need to be confused.

In addition, you may also find that when you search for the big word "necklace", this high-selling baby is not on the first page?

Yes, this involves ranking by transaction sales. That is to say, if 63% of sales transactions come from 925, then 925 will rank high. Here we will see who created a well-known value for search. The attributes with the highest transaction volume will generally be prioritized. How about it, do you have any thoughts on SEO optimization ranking?

Regarding category selection, you should also choose a category that suits you and choose a well-known category. Here you should also choose a key word as the guide, and these can be operated through these functions of business consultant-market market conditions.

In short, choosing the right categories and attributes is the first step in optimizing SEO. Generally speaking, determining attributes and categories based on product core words is the top priority.

Therefore, everyone must pay attention to these two points when opening a store. Maybe the reason why you can't raise the Taobao ranking is because of it!