Laogao E-commerce Newsletter on January 6th

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on January 6] 1. Internet celebrity companies give one million cash year-end bonus to beautiful anchors; 2. Toutiao has been down for several hours, and the official said the server is malfunctioning; 3. eBay and Ningbo Comprehensive Pilot Zone have established a cross-border B2C industry circle; 4. Tmall released a table consumption report, and Beijing and Shanghai people were the "freshest" in Beijing and Shanghai; 5. Post-90s Internet celebrities have been shaking books: I still drive a sports car if I don't read.

　　1. Internet celebrity company gives one million cash year-end bonus to beautiful anchors

　　According to January 6, a celebrity company in Beijing recently prepared hundreds of millions of yuan in cash and distributed year-end bonuses to several beautiful anchors on the spot. It is understood that these year-end bonuses were distributed to several internet celebrity female anchors who performed well in the previous year. Each female anchor on the scene received RMB 150,000 to 250,000.

　　Comment: Year-end bonus has also become a marketing tool.

　　2. Toutiao has been down for several hours, and the official said the server is malfunctioning

　　According to the news on January 6, many netizens reported that Toutiao was unable to access it in the morning, and Toutiao officially said it had basically recovered at noon, but Tencent Technology tried to open the Toutiao website, and it still showed "HTTP 500 internal server error", and the APP also had no content displayed.

　　Comment: What's the reason? Is it a rectification rumored online?

　　3. eBay joins hands with Ningbo Comprehensive Pilot Zone to establish a cross-border B2C industrial circle

　　According to January 6, the global trading platform eBay recently announced that it had reached a strategic cooperation with Ningbo Cross-border E-commerce Comprehensive Pilot Zone (hereinafter referred to as Ningbo Comprehensive Pilot Zone). The two sides will cooperate in regional government cooperation, cross-border talent training, B2C industry development, logistics and warehousing support, etc., to promote the development and transformation and upgrading of Ningbo's cross-border e-commerce industry.

　　Comment: According to relevant statistics, since the establishment of Ningbo Comprehensive Pilot Zone, the proportion of cross-border e-commerce in the city's total foreign trade import and export volume has increased from 1% in 2015 to 4%, and cross-border e-commerce has become a new highlight of Ningbo's foreign trade growth.

　　4. Tmall released a table consumption report, Beijing and Shanghai people eat the most "fresh"

　　On January 6, Tmall and CBNData released the "2017 China Family Table Consumption Trend Report", detailing the latest table consumption trends of the people. The report shows that the dietary needs of Chinese residents are accelerating from basic needs to higher levels. Chinese consumers are increasingly willing to pay for foods with controllable quality, balanced nutrition, rich selection and convenient processing. Vegetables, fruits, meat, poultry and aquatic products with the theme of "fresh" have become the core of table consumption upgrading.

　　Comment: When upgrading consumption, spending money is not a problem. The problem is whether it is worth spending, whether it is spent happily or not.

　　5. Post-90s Internet celebrities live broadcasting books: I still drive a sports car if I don’t study

　　According to January 6, two beautiful internet celebrities born in the 1990s from Changsha, Hunan recently broadcast a live broadcast on the live broadcast platform, including "Shi Yuzhu's Entrepreneurship Wisdom", "Four Generations of Flowers", and a book by Guo Jingming, who also said: "If I don't study, I will still drive a sports car, and college students will have to work for me." On the afternoon of the 5th, the anchor "Fuyi" posted on Weibo, "Those who criticize me, take a break. I have my own lifestyle. Those who love reading continue reading your books. I live my life like this? Thank you for your concern!"

　　Comment: Many people’s misunderstanding is that they equate learning with reading.

　　6. Shentong Express wholly-owned subsidiary plans to invest in Fengchao Technology with 100 million yuan

　　On January 6, Shentong Express Co., Ltd. issued an announcement stating that the company's wholly-owned subsidiary Shentong Co., Ltd. plans to invest in Fengchao Technology with its own funds of 100 million yuan. Among them, RMB 6666667 million was included in the capital reserve fund, and RMB 3333333333 million was subscribed to the newly registered capital. The announcement stated that this capital increase pricing is the result of negotiations between many transaction parties based on the principle of openness and fairness. During the process, factors such as the development potential of the smart express cabinet market, Fengchao Technology's market position, number of cabinets, and operational efficiency were comprehensively considered to determine Fengchao Technology's final valuation.

　　Comment: The express cabinet has a good future.

　　7. It was revealed that Jidaibao Corporation issued 170 million year-end bonuses, with more than 60 people being credited.

　　On January 6th, a netizen @Lujiazui Hao Youth posted on Weibo that Jiuding Investment's 2016 year-end bonus totaled more than 170 million yuan, with a total of 67 people. There are 10 people with annual bonus of more than 5 million yuan, 1 person with more than 30 million yuan, and 4 people with 10 million to 20 million yuan. The huge year-end bonus quickly sparked heated discussions among netizens. According to industry insiders, in order to maintain a long-term and stable development momentum, listed companies generally consider combining short, medium and long-term profit distribution, and use compensation, equity or options and other core business management personnel such as their partners, investment directors, senior investment managers to provide equity incentive mechanisms to attract more high-quality talents to settle in.

　　Comment: As long as it is reasonable, there is nothing to say.

　　8. The plan to optimize marketing network for Seven Wolves has come to an abrupt end

　　On January 6, the overall environment of the clothing industry is in a sluggish state and e-commerce is developing rapidly. Against this background, Seven Wolfs suddenly announced the termination of its store marketing network optimization project to attract attention. Yesterday, Seven Wolves issued an announcement stating that it plans to terminate the marketing network optimization project that previously raised funds and use the remaining raised funds to permanently replenish working capital. As of November 30, 2016, the remaining funds raised by the project were 627 million yuan. The reason for the change of purpose is that the performance in recent years is poor. In order to reverse the decline, Seven Wolves clarified the transformation strategy of "investment + industry" and built a "fashion group".

　　Comment: If not, change the strategy quickly.

　　9. AliExpress closed its online channels to Russia

　　According to January 6, a few days ago, due to problems in the customs clearance system of Russian customs commercial express delivery, commercial express delivery to Russia could not complete normal customs clearance locally, but postal parcels were not affected. In response to this, Alibaba's export e-commerce platform AliExpress issued an announcement on the adjustment of China-Russia commercial express routes. The announcement stated that from now on, AliExpress will suspend commercial express delivery services to Russia and close the shipping channels of "China-Russia Express-SPSR" and "AliExpress Worry-free Logistics-Priority" in the Russian direction until the Russian customs system returns to normal.

　　Comment: Seller pay attention.

　　10. Gain 54.2 billion! Feifan's carnival report is coming

　　According to January 6, the Double Dan Carnival, jointly organized by Feifan Business Alliance, with more than 7,000 commercial entities and more than 60,000 well-known domestic and foreign brands, recently came to a successful conclusion. During the event, Feifan used the "physical + Internet" model and smart technology to change the monotonous shopping in the past. As of January 2, 2017, the total passenger flow of Feifan Double Dancer Carnival was 857 million, and the total sales reached 54.2 billion yuan. Among them, the average customer flow of the Shenhuo brand cooperative stores increased by 48% year-on-year, and the average sales increased by 37% year-on-year.

　　Comment: I am not superstitious about e-commerce or entities. What can make money is a good model.

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