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#Laogao E-commerce Newsletter# [E-commerce Evening News on June 13]

2023-06-13

Evening information:


1. Messi's face showed his face in a total of 535 people in 50 seconds;

2. Free shipping service is required for products worth 30 yuan or less for video stores;

3. The cumulative transaction volume of i Moutai reached 27.03 billion yuan;

4. It only takes 5 days for AliExpress Shandong warehouse to expand its capacity to 30,000 square meters for shipments to South Korea;

5. News says TikTok Shop will be open to Chinese sellers in the United States;

...


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1. Messi's face showed his face in a total of 535 people in 50 seconds


According to June 13, Kuaishou announced the first exclusive interview lead clip of the tour of Messi in China in its official live broadcast room at 7 pm on June 12. At the 30th minute and 50th second of the live broadcast, Messi finally appeared as the audience was calling for. In the video, Messi answered the host's question about the Champions League final and said: "I watched it. This is a standard final and has played at a very high level." Some netizens found that the so-called live broadcast was actually a recording broadcast, and Messi appeared for less than a minute, including the host's question. Messi's popularity in China can be seen, both travel and training have attracted a large number of fans. (Jiupai News)


2. Free shipping service is required for products worth 30 yuan or less for video stores


According to June 13, Tencent recently announced that in order to create a good environment for video accounts to sell goods, standardize merchants' business behavior, and protect users' legitimate rights and interests; the current platform has issued regulations for low-priced products, and free shipping services are required for commodities under 30 yuan. Tencent reminds that from now until June 20, 2023, merchants need to check the products that have been listed on the shelves in the small store. If there are products that are less than 30 yuan and are not set to be free shipping, they need to be modified; if the merchant does not make rectifications within the specified time, the platform will be removed from the shelves according to the illegal products and cannot be modified on the original link and submitted for review. (Tencent)


3. Wang Xiao, the head of Xingfuli under Douyin, has gone to the e-commerce business line


On June 13, 36Kr learned that Wang Xiao, the head of Xingfuli, a subsidiary of Douyin Group, has left Xingfuli and worked in the group's e-commerce business line in China. It is understood that Wang Xiao was previously responsible for the new, second-hand housing and operation of Xingfuli, and reported to Bytes Vice President Zhang Lidong. Before joining Xingfuli, Wang Xiao served as the product manager of Renren Overseas Real Estate. Several insiders of Douyin confirmed that Wang Xiao’s department on Feishu has been changed from Xingfuli to China’s e-commerce business department. It is reported that in early May, Xingfuli announced that it would withdraw from offline transactions and return to online business. (36Kr)


4. The cumulative transaction volume of i Moutai reached 27.03 billion yuan


According to the Kweichow Moutai shareholders' meeting, as of June 12, 2023, the number of registered users of i Moutai reached 41.79 million, with more than 5 million daily active users, with a cumulative number of reservations of 3.382 billion, a total of 7,217 tons of alcohol transactions, 2,374 stores were placed, and a cumulative transaction volume of 27.03 billion yuan. (Insider reference of the wine industry)


5. The sales of white sugar lychee in Maoming, Guangdong in the first week of JD.com increased by 208% year-on-year


In addition, in the first week of JD.com 618, the sales of Ningxia Zhongning wolfberry increased by 42% year-on-year. Two-thirds of the users who bought Ningxia wolfberry were men; Qinzhou Huangmi sales increased by 78% month-on-month, and the most white-collar users aged 36-45 were white-collar users aged 36-45; Linyi grilled sausage sales increased by 3 times year-on-year. The most popular among Linyi grilled sausages are female users aged 26-35. (China.com Technology)


Internet news


6. Ele.me’s “Blue Knight Fund” is launched and upgraded to rescue the scope of


According to reports, the "Blue Knight Fund" is a public welfare care project for new employment workers initiated by Ele.me in 2021 and established in cooperation with the China Employee Development Foundation. It aims to provide food delivery knights and their families with serious illness assistance and school funding for public welfare assistance. From now on, those who meet the application requirements for the "Blue Knight Fund" can apply for public welfare assistance from the China Employee Development Foundation if they are suffering from major illnesses or have financial difficulties in schooling. (Ele.me Blue Knight)


7. JD Qixian first landed in a shopping mall under Wangfujing Group


On June 13, the first store of JD.com's Qixian Wangfujing entered the Wangfujing Shopping Center in You'anmen. According to reports, JD.com Qixian You'anmen Wangfujing Store is its 31st store in North China. It is located on the basement of the mall with a business area of ​​3,500 square meters. It serves consumers with the "online clickable and offline shopping". On the day of opening, the supermarket attracted 17,000 new members. Hu Yong, vice president of Wangfujing Group and head of Beijing Region, pointed out that Youanmen Shopping Center should take the entry of Qixian Supermarket as an opportunity to deepen the community-based business model, and bring new momentum and new benefits to store development while maintaining the "fireworks". (China Department Stores Association CCAGM)


Cross-border newsletter


8. News says TikTok Shop will be open to Chinese sellers in the United States


On June 13, "Professional Cross-border E-commerce Breaking News" learned that TikTok's US cross-border store will begin to open to the public soon. Currently, TikTok Shop only supports local stores in the United States, but from the end of July to the beginning of August, TikTok will begin to open up sellers with Chinese entities. Amazon sellers who meet the following requirements can apply for entry:; there is a US entity; there is stock in the United States and can be shipped by the US FBA; Amazon's US site sells more than US$2 million per year. (Professional cross-border e-commerce leaker)


9. Amazon launches the world's first integrated third-party cross-border logistics solution in China


On June 13, Amazon's cross-border carrier partner solution announced today that it is officially opened to Chinese sellers. This is Amazon's first integrated third-party cross-border front-line logistics solution launched by the world, which will provide cross-border e-commerce sellers with one-stop cross-border front-line logistics services. At present, the service has been launched in the empty delivery warehouse model and is open to cross-border e-commerce sellers in seven countries including China, India, Vietnam, Thailand, Mexico, the United Kingdom, and Germany. It can be shipped to Amazon operation centers located in the United States, the United Kingdom, Japan, Saudi Arabia, the United Arab Emirates and other places. (Opening a store on Amazon worldwide)


10. Overseas 618 AliExpress Shandong warehouse expands by 30,000 square meters and ships to South Korea only take 5 days


On June 13, the overseas 618 promotion officially started selling. In order to undertake the surge in order volume, Alibaba's cross-border e-commerce platform AliExpress has upgraded logistics guarantee services. Weihai Warehouse and Yantai Warehouse, which are located in Shandong, are expanding in total by more than 30,000 square meters. The goods shipped in the warehouse can be guaranteed to be delivered quickly in 3-5 days. In May this year, AliExpress's order volume in South Korea increased by more than 100% year-on-year. (163)


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