Laogao E-commerce Newsletter # [May 15 E-commerce Evening News Brief]

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Douyin e-commerce will launch the "Douyin 520 Gift Season" and 20 off for every 150 yuan.

According to May 15, Douyin e-commerce will launch the "Douyin 520 Gift Season" on May 16. The event will also be launched to offer 20 discounts for every 150 yuan per store, and add premium goods on the super value shopping channel at 8 o'clock every night. The event will last until May 21 for 6 days. In addition, Douyin Mall has also set up brand pavilions, theme lists, etc. to present more detailed product recommendations. During the event, Douyin E-commerce will provide tens of millions of freight insurance subsidies, work with merchant experts to further improve after-sales services for consumers, and improve consumption experience during the return and exchange process. (Tiktok e-commerce)

2. Fengwang will refund 100% of the franchise fee, deposit and account balance, and give "Friendship Fund"

The notice shows that in order to ensure the stability of the network during the transaction and transition period, Fengwang will promote the transition period in an orderly and efficient manner, and fully respect the wishes of Fengwang franchisees, take into account corporate responsibilities, cooperative friendship, etc. on the basis of laws and contract requirements, and make proper arrangements to ensure orderly implementation and smooth transition. (China Post Express)

3. Huang Lei, general manager of Alibaba Taobao Education Department, may resign or start a business in the field of education and training.

According to reports on May 15, Huang Lei, vice president of Alibaba Group, general manager of Taobao Education Department, and head of Taobao University, has resigned recently. It is understood that he is the longest-serving president of Taobao University and the main person in charge of Alibaba in the education sector. He is at the P11 level internally. As of press time, Alibaba has no public response to this. Huang Lei was a media person in the Southern Department and joined Alibaba in 2008. He has been working at Alibaba for 15 years. As the core education and training department of Alibaba Group, Taobao University’s earliest service targets were sellers who opened stores on Taobao and Tmall platforms, helping small and medium-sized enterprises solve various problems. (Sina News)

4. Registration for JD Payment 618 marketing activities will start official subsidies to reach 20%

On May 15, the registration for JD Payment 618 marketing campaign was launched, with the official subsidy reaching 20%. This event includes three types, each type of event has five levels. Each merchant can choose suitable discounted levels based on the store's unit price to register. The advantages of registering for this event include that you can participate in the store after registering for physical goods. When users make payment, the cashier will enjoy payment discounts immediately, and the payment discounts can be superimposed with Dongquan, Jingquan, Jingdou, Red Packet, E-card, and mall balances to help merchants obtain lower price. The registration time is from May 11 to May 19; the activity time is from May 20 to June 18. (Jingmai Business Center)

Internet news

5. JD Insurance Agency and China Women's Development Foundation hold a charity walk event

On May 15, on the occasion of the May 15 International Family Day, JD Insurance Agents joined hands with the China Women's Development Foundation to hold a "Family Growth Plan" - "Starting for Love, Let Love Stay in My Home forever" charity walk activity in Longtan Zhonghu Park, Beijing. According to reports, the "Family Growth Plan" charity project was initiated by the China Women's Development Foundation in 2019. Through public welfare actions such as dream building space, warming childlike hearts, and parent-child "pleasure" reading, it helps families in need to improve their children's living environment, carry out caring services for children in need, improve their family education guidance capabilities, and promote the construction of harmonious family relationships. (China Radio and Television)

6. Zhihu's first "515 Job Day" officially launched

On May 15, Zhihu's first "515 Job Day" was officially launched. From now until May 31, Zhihu will launch its first character documentary "This Job" with the protagonist "New Job" and will also release "New Job Secret Files" created by 65 Zhihu Answers, as well as a series of roundtable live broadcasts and other activities. (China Radio and Television)

Cross-border newsletter

7. Amazon comprehensively reforms logistics network to reduce cross-regional allocation and parcel transportation distance

Amazon has traditionally operated its domestic delivery business in a nationwide model, delivering products customers need across the United States. Over the past year, Amazon has demarcated eight regions to enable independent operation of each region. Amazon said that around 76% of customers’ purchases are from delivery facilities in their regions, compared to only 62% a year ago. Amazon's global shipping costs have begun to slow down, up about 2% in the first quarter, compared with 14% a year ago. (Interface News)

8. SHEIN and sustainable fashion company Queen of Raw reach cooperation to promote the reuse of excess fabrics in the industry

On May 15, SHEIN recently announced that it has established a partnership with Queen of Raw, a sustainable fashion company in the United States, to reuse excess inventory of fabrics from other clothing brands, reduce raw material use and new fabric consumption, and strive to achieve a comprehensive circular vision by 2050. Driven by this innovative model, SHEIN has traced to millions of codes of used fabrics that have not been used and meet procurement standards, providing the possibility to reduce waste of raw materials for future production. In addition, this cooperation is part of SHEIN's newly launched evoluSHEIN's sustainable development strategy. (New Yangtze River Delta)

9. Shopee Philippines releases new rules for the collection of parcels failed in return

On May 15, Shopee Philippine e-commerce platform issued a notice stating that from now on, all packages that failed to return will be temporarily stored in the warehouse of order return logistics. The seller must contact the logistics customer service to arrange pickup by himself within 10 days after receiving the system notification. It should be noted that if the seller has a failed return package before May 15 and the package has been handed over to the Shopee Taguig warehouse, please take the package before May 24 to avoid the timeout package being destroyed. In addition, the seller can ask someone else to collect the product. The seller only needs to explain the name and identity of the person who receives the product when contacting the logistics customer service and bring the seller and the person who receives the product when picking up the product. (Shopee)

10. Lazada Dongguan Central Warehouse will be relocated

According to May 15, Lazada LGF Dongguan Central Warehouse will be relocated from May 18 to 20. During the warehouse moving period, the display and sales of goods in the warehouse on the platform will not be affected. The new warehouse will be officially opened on May 18. For goods arriving before the 18th, please send them to the original warehouse. The goods will be put on the shelves normally according to the process. The platform will transport the goods to the new warehouse in the later stage. If the goods are delivered after the original warehouse is stopped, please communicate with the delivery driver to the new warehouse. The new warehouse is located at Huapengfei Modern Logistics Co., Ltd., No. 25, Jinyu 1st Street, Xiekeng Village Committee, Qingxi Town, Dongguan City, Guangdong Province; the delivery time is from Monday to Sunday 09:00-17:30, and the Dongguan central warehouse code is not affected by the relocation. (Cross-border Southeast Asia)