As the quarters alternate, Internet manufacturers seem to be teaming up to adjust their organizational structure.
Last week, Alibaba announced the establishment of six major business groups, which flooded the e-commerce industry. Immediately afterwards, JD.com announced that its business wanted to go public independently.
A week later, another e-commerce giant, Pinduoduo, announced the latest personnel appointments...
01. Partner Chen Lei, Pinduoduo takes office as new CEO
On April 4, Pinduoduo issued an announcement stating that co-founder Zhao Jiazhen will serve as executive director and co-CEO, and will cooperate with Chen Lei to jointly manage the company's business.
Zhao Jiazhen
After this organizational structure adjustment, Chen Lei, chairman and co-CEO of Pinduoduo Group, will focus on global business, while Zhao Jiazhen will focus on supply chain management and China business operations.
It is understood that Zhao Jiazhen graduated from South China University of Technology and is a member of the founding team of Pinduoduo Group, with the nickname "Winter Date".
Chen Lei's evaluation of him is
"It is an example of the new team's vitality and the continuous growth and emergence of new generations of leaders in the fierce market competition."
This may be one of the reasons why Zhao Jiazhen was elected as co-CEO.
Zhao Jiazhen once performed outstandingly in two major battles between community group buying wars and overseas expansion.
At present, Pinduoduo's domestic business is facing various challenges, such as the price war initiated by JD and Taobao, and the "shop bombing" storm of Pinduoduo.
At this time, Pinduoduo urgently needs a "Dinghai Shenzhen".
Malicious revenge, self-operated stores are closed for 4 hours after they go online!
02. Pinduoduo's "Dinghai Shenzhen"
In addition to the identity of co-founder, Zhao Jiazhen's position within the group is a first-level supervisor (Pinduoduo with a flat structure, with a total number of first-level supervisors no more than 100).
In 2020, Zhao Jiazhen was also one of the leaders of Duoduo’s grocery business. Nanchang, Jiangxi Province was the first stop for Zhao Jiazhen to lead the team to open the city.
At that time, in the eyes of COO Abu, Duoduo Maicai's business was still a business that he was hesitating whether to promote it.
Therefore, without having time to do too much research, Zhao Jiazhen also made Nanchang a model city for Duoduo Maicai by running and exploring.
According to data at that time, the daily order volume of Duoduo Maicai in Nanchang was about 450,000, and its size and scale far exceeded that of Meituan and Chengxin.
This is due to the storage location of Duoduo Maicai. Unlike Chengxin, Meituan and Shihuituan, Duoduo Maicai will store its warehouse at the local "first stock in the braised meat products industry" Huangshanghuang's cold chain logistics trading center.
With the help of this Jiangxi "one dominant" resources, the Nanchang Duoduo grocery business led by Zhao Jiazhen has the strength to expand its positions unlimitedly and the ability to form supplier industry settlements.
In this way, Nanchang's Duoduo Made in Granny has naturally become the first place in various comprehensive indicators among local community group buying platforms.
This record made Zhao Jiazhen show his strength.
Afterwards, the overseas shopping platform Temu, who was first revealed, was selected as one of the leaders of investment promotion in the US market.
In the six months since its launch, there have been a steady stream of good news about Temu. Not only has it quickly ranked first in the iOS APP Store in the United States, it also has more than 50 million registered users and 20 million active users, with a monthly transaction volume of US$1 billion, and the transaction volume has exceeded that of the old fast fashion brand Shein. (March 2023 data)
Zhao Jiazhen also has a contribution to his proud achievements. Pinduoduo's comment on him is
For a long time, Zhao Jiazhen has "sinked" at the front line of the business, with a unique and profound understanding of user needs, supply chain optimization and platform strategy, and is good at breakthroughs and is good at capturing and creating opportunities in competition.
03. No two choices
It is obvious that Zhao Jiazhen is the best candidate for Pinduoduo to expand new businesses and stabilize old businesses.
At the same time, another reason why Zhao Jiazhen is the new co-CEO may be that he has a distinct label of "agriculture", which coincides with Pinduoduo's previous "10 billion agricultural research special" plan.
At the beginning of Pinduoduo, Zhao Jiazhen was in charge of fresh food and was also one of the early backbones to build the upward model of agricultural products of "farmland cloud-pinning".
After traveling to almost all agricultural production areas in China, he and Pinduoduo's early entrepreneurial team summarized a new model of "pin purchase + direct delivery from origin".
This also laid the foundation for his agricultural genes.
Zhao Jiazhen said
In the future, Pinduoduo will continue to increase investment in rural supply chain system and industrial upgrading, continue to serve the major needs of rural revitalization, and provide support in areas such as agricultural research and technology, and support for new farmers.
04. The first hurdle after taking office
In the past two years, Pinduoduo has gradually completed the transformation from quantity to quality, from rapid to stability.
Pinduoduo, which has been accumulated, is trying to explore more new topics. It is like how to better serve consumers, how to give digitalization to rural real industries, how to use technological innovation achievements to improve efficiency in manufacturing, etc.
As Zhao Jiazhen said after the appointment
"I am very honored to be trusted by the board of directors. Together with Chen Lei, I will adhere to the concept of "inclusiveness", "artificial first" and "more openness" in Pinduoduo, and continue to create more value for consumers, partners and society through our technology."
With this organizational adjustment, Chen Lei and Zhao Jiazhen will form a form of cooperation between the outside and the inside, which may bring breakthroughs to the platform in a more efficient way.
However, from an internal perspective, Pinduoduo is facing the resentment of merchants caused by the "fried shop" storm, which has also become the first hurdle that Zhao Jiazhen has to overcome after taking office.
I believe that after the "new official" takes office, the relevant measures will be implemented soon.
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