#Laogao E-commerce Newsletter# [E-commerce Evening News on March 21]

Evening information:

1. Douyin personal store opens new categories to cover 8 major industries;

2. The service of Xiaomi 1688 version expires early;

3. TikTok established a vocational skills training school in Beijing;

4. Lazada won the Vietnamese Best E-commerce Platform Award for the Year for two consecutive years;

5. Tongcheng Travel: revenue in 2022 was 6.58 billion, and adjusted net profit was 650 million...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Group Standard Release of "Name of Live Online Performance and Short Videos"

According to the WeChat official account of the China Performance Industry Association on March 21, "Terms" defines the three related concepts of live broadcast and short video platforms, brokerage agencies, and anchors in the field of online performance for the first time. It aims to use standardized means to establish appropriate terms through strict definition of concepts, reduce polysomnography and synonyms, and avoid ambiguity and misunderstandings in the process of information exchange. (China Performance Industry Association)

2. Kuaishou E-commerce launches "Anchor Real Treasure" service

According to reports, if the "ShiZaibao" service is activated, the anchor promises to damage consumer rights due to false/exaggerated publicity of product information within 30 days after the product is shipped, consumers can apply for compensation from the exclusive channel of the order details page and provide valid proof materials. The platform customer service will review the application form within 48h and provide results feedback within 72h. If the platform reviews false propaganda is true, the anchor must compensate the consumer for the losses. The method of opening Shizaibao service is to invite the platform to launch the product host. (Kuaishou E-commerce)

3. Dianxiaomi 1688 version service expires in advance

According to March 21, the 1688 platform recently issued a notice on the early expiration of the Dianxiaomi 1688 version of the service. The announcement stated that due to business adjustments and system upgrades, Dianxiaomi 1688 version has begun service adjustments on the 1688 platform from March 1, 2023, and no longer open to new users for purchases. The announcement shows that users do not need to initiate a refund application. Alibaba Silk Road Co., Ltd., a service provider of Dianxiaomi 1688 will actively refund the corresponding funds for unused services to users from May 4 to May 10, 2023. The refund will be returned to the user's account according to the original payment path. (1688 platform rules)

4. Douyin personal store opens new categories to cover 8 major industries

According to reports on March 21, in order to lower the threshold for opening a store, starting from March 2023, Douyin E-commerce began to support individuals to register "Douyin Store" on Douyin E-commerce, start selling goods for 0 yuan, open stores as soon as 1 hour, and enjoy a variety of support policies. Currently, more than 300,000 merchants involving more than 700 categories have opened personal stores through Douyin e-commerce. In addition, starting from March 20, more business categories will be added to the platform for merchants that have already entered personal stores. Merchants only need two steps to start operating in new categories. (Douyin e-commerce marketing observation)

Internet news

5. Tongcheng Travel: Revenue in 2022 is 6.58 billion, and adjusted net profit is 650 million.

In 2022, the annual paid users of Tongcheng Travel reached 190 million, an increase of 23% over 2019; the average monthly active users reached 230 million, an increase of 13.9% over 2019; the average monthly paid users reached 29.7 million, an increase of 10.4% over 2019. As of August 2022, the cumulative number of users of Tongcheng Travel WeChat mini program has exceeded 1 billion. Tongcheng Travel quickly captured opportunities, driving the revenue of accommodation booking business to rise continuously since 2020, and its revenue share increased from 32% in 2019 to 37% in 2022. In 2022, the number of nights in domestic hotels in Tongcheng Travel increased by 20% year-on-year compared with 2019. (Snowball)

6. Suning.com added a new execution information, with the execution target of more than 16.12 million yuan

According to the news on March 21, Tianyancha App showed that recently, Suning.com Group Co., Ltd. added a new resumption of execution information, with the execution target of more than 16.12 million yuan. The person subject to execution also includes Hefei Suxiansheng Supermarket Procurement Co., Ltd., and the execution court is the People's Court of Luyang District, Hefei City. Previously, Hefei Suxiansheng Supermarket Procurement Co., Ltd. was forced to enforce the case and later restricted consumption, and the case was also listed as the final case. (Tianyan Check)

7. TikTok set up a vocational skills training school in Beijing

According to the news on March 21, Tianyancha App shows that Beijing Vocational Research Dynamic Vocational Skills Training Chaoyang School Co., Ltd. was recently established. The legal representative is Sun Zengwei, with a registered capital of 500,000 yuan and a profit-making private vocational skills training institution. The equity penetration chart shows that the company is wholly owned by Beijing Youzhuju Network Technology Co., Ltd., which is a wholly owned subsidiary of Douyin Group (Hong Kong) Co., Ltd. (Tianyan Check)

8. Walmart announced that it will hold its 2023 Annual Shareholders' Meeting on May 31

On March 21, Walmart recently announced that its annual shareholders' meeting will be held on Wednesday, May 31, 2023. The meeting will be held online and will start at 10:30 am. While shareholders will be able to attend the meeting online via live audio networks, there is no actual location for the annual meeting. The meeting will focus on shareholders' votes on formal business and agency proposals. Shareholders who are entitled to vote at a meeting can also vote on their shares online during the meeting. The company's power of attorney will be submitted in late April and will include detailed information confirming how shareholders will attend and vote before or during the virtual meeting on May 31. (Walmart)

Cross-border newsletter

9. Lazada won the Vietnamese Best E-commerce Platform Award for the Year for two consecutive years

On March 21, the Vietnam 2022 Annual Science and Technology Awards was recently announced. Lazada was named "Best E-commerce Platform of the Year" with its technological improvement and excellent user services. It is understood that this is Lazada's second year of winning the award. Lazada is loved by local Vietnamese users and consumers with its obvious differentiation advantages. 2022 is also the decade of Lazada's operation in Vietnam. Focusing on the three pillars of technology, logistics and employees, Lazada continues to improve its sustainable e-commerce ecosystem, with an average growth rate of 20% in Vietnam's e-commerce industry in 2022. (Yien.com)

10. Amazon Japan Station Market Transport Service introduces two new functions

On March 21, Amazon Japan Station issued an announcement stating that in order to improve transportation efficiency, Amazon has introduced two important functions for its Marketplace Shipping Service. Market Transportation Service is a transportation service that allows sellers to use Amazon-negotiated shipping fees when fulfilling customer orders from their company. The service currently has discounted shipping promotions, with discount dates ending March 31, 2023. Amazon encourages sellers to verify "expected delivery time" and shipping requirements with buyers. (Amazon Seller Forum)