Morning information:
1. The non-main products of WeChat Video Account store will be removed from the shelves;
2. Dong Yuhui: I knew from the beginning that the popularity will definitely pass;
3. "JD Flash Sale" may be reprinted in late March and officially launched at the end of the month;
4. TikTok launches the "Three-Leaf Crocus Plan";
5. Yixian E-Commerce's revenue exceeded 1 billion yuan in the fourth quarter of 2022 to achieve Non-GAAP profit for the first time...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. The non-main products of WeChat Video Store will be removed from the shelves
On March 8, Tencent issued an announcement on WeChat Video Account, requiring three types of video account stores to set up main categories in the background, namely official flagship stores, flagship stores and franchise stores. Stores that have not been configured within the deadline will be selected and configured by the platform on March 14 according to the category submitted when the store is entering. After the merchant selects the main category, he or she can only sell the products under the main category. Products not in the main category cannot be sold. At the same time, products that have been launched in the non-main category will be removed from the shelves. In addition, the main business category can be modified 5 times within a year, and can be modified in "Shop Management - Basic Information - Store Type". (Sina News)
2. JD.com’s hourly purchase of “1 cent yogurt” brings sales of Beijing yogurt in popular stores to increase sales by 50% month-on-month
On March 8, JD Hour Shopping recently launched the Super Beijing "1-cent yogurt" special event in Beijing, and joined hands with more than 1,000 supermarkets and convenience stores including Walmart, Yonghui, Wumart, Supermarket Fa, Jingkelong, Convenience Bee, etc. to select 100 1-cent yogurt products and provide "1-hour home delivery" delivery service. JD Hour Shopping Data shows that from March 4 to 7, the overall sales of yogurt in Beijing increased by 50% month-on-month last week, which was favored by consumers, and at the same time, it drove merchant stores to achieve omni-channel growth. (Dada Group Blackboard Newspaper)
3. "JD Flash Sale" may be revamped in late March and officially launched at the end of the month
According to March 8, the annual JD Retail Commendation Conference was held in a low-key manner on March 7. JD Group CEO Xu Lei and JD Retail CEO Xin Lijun both attended and made speeches. When mentioning "low price", Xin Lijun said, "This is the most core strategic direction of JD Retail this year, and the 10 billion subsidy is just the beginning." According to 36Kr, in addition to the 10 billion subsidy, the "JD Flash Sale" that benchmarks Juhuasuan and Pinduoduo's limited-time flash sale will also be reprinted in late March and will be officially launched at the end of March. (36Kr's future consumption)
4. Dong Yuhui: I knew from the beginning that the popularity will definitely pass
On March 8, Dong Yuhui said in an interview with China Youth Magazine that he knew from the beginning that the popularity will definitely pass, and you cannot live your life by winning the lottery, this is lottery. If you come for no reason, you will leave for no reason. Asked how to view the "fame" and the sudden arrival and loss of reputation? Dong Yuhui said that after becoming popular, many people will get closer. But don't get me wrong, they don't like you, but your halo and reputation now. "You should treat them with your kindness and nature, and just don't over-praise and get close." (China Youth Magazine)
Internet news
5. ZTO Express will implement a 10% share repurchase plan to promote dual major listings in both places
On March 8, ZTO Express recently issued an announcement announcing that it will hold an extraordinary general meeting of shareholders on the 9th floor of Central Center, No. 99 Queen's Avenue Central, Central, Hong Kong, Hong Kong, China at 2:00 pm on April 14, 2023 to review and pass the various submitted resolutions clearly stated in the notice of the extraordinary general meeting. The announcement pointed out that in order to successfully promote the dual major listings in the two places, the company will implement a 10% share repurchase plan and issue 161 million Class A common shares, which will be submitted for voting at the extraordinary general meeting of shareholders on April 14. At the same time, the company will repurchase 10% of the total number of shares issued abroad, equivalent to 80.8 million Class A common shares. (ZTO Express)
6. Best Group's annual revenue in 2022 was RMB 7.74 billion
According to March 9, Best Group today released its unaudited financial results for the fourth quarter of 2022 and the full year of 2022. Financial report data shows that Best Group's revenue in 2022 was RMB 7.74 billion; in the fourth quarter, the group's revenue was RMB 1.98 billion; Best Express's gross profit margin increased by 10.4 percentage points year-on-year; Best Supply Chain's gross profit margin increased by 6.3 percentage points to 4.4%; Best International's cross-border business volume surged by 173% month-on-month. Best Supply Chain's annual revenue was 1.82 billion yuan, with gross profit margin increasing by 2.1 percentage points to 6.1%; and the transportation volume increased by 53.6% year-on-year. (Best Group)
7. Dada Group's total revenue in 2022 increased by 9.4 billion yuan year-on-year
According to March 9, Dada Group today released its unaudited fourth-quarter and full-year results for the 2022 fiscal year ended December 31, 2022. In the fourth quarter, Dada Group's total revenue reached 2.7 billion yuan, a year-on-year increase of 32%, and the adjusted operating profit margin improved by more than 17 percentage points year-on-year. Dada Group's total revenue in 2022 reached 9.4 billion yuan, a year-on-year increase of 36%, and achieved positive free cash flow in the second half of 2022. From an annual perspective, in 2022, the total transaction volume of JD.com Daojia platform reached RMB 63.3 billion, a year-on-year increase of 46.9%; the number of active users of JD.com Daojia platform was 78.6 million, and the number of active users in 2021 was 62.3 million. (Dada Group)
8. Yixian E-commerce achieved Non-GAAP profit for the first time in the fourth quarter of 2022
On March 8, Yixian E-Commerce released its fourth quarter performance report for 2022. The announcement showed that it achieved revenue of 1.01 billion yuan in Q4 2022, and achieved a net profit of 34.68 million yuan in Non-GAAP, achieving the first Non-GAAP profit after its listing. Among them, the skin care business achieved revenue of 470 million yuan in Q4, a year-on-year increase of 42.4%, accounting for 46.9%, and the skin care business increased by more than 30% for three consecutive quarters. The company's net loss in 2022 was 821.3 million yuan, compared with the net loss in the same period last year of 1.55 billion yuan. In addition, Yixian E-commerce's annual R&D investment in 2022 totaled 130 million yuan, with a R&D expense rate of 3.4%, and R&D investment continues to rank first in the world. (Yixian E-commerce)
Cross-border newsletter
9. Chinese beauty brand debuts at Lazada's "Philippines LazBeauty offline event"
On March 8, Lazada Southeast Asia e-commerce official account disclosed that from February 21 to 26, Lazada held a LazBeauty Room offline experience event in SM Megahall, Manila, Philippines. This offline beauty event not only includes international first-tier cosmetics, but also includes Chinese beauty brands SACE LADY, Filuer FOCALLURE, and VIBRANT GLAMOUR. Platform data shows that on Lazada Double 11 last year, the first-day order volume of cross-border LazMall beauty category increased by more than 100% compared with the first day of the 9.9 promotion, and "Chinese beauty brand" has become a hot search keyword in Southeast Asia. (Lazada Southeast Asian e-commerce)
10. TikTok launches the "Three-Leaf Crocodile Plan"
TikTok launched the Project Clover, proposing to spend $1.2 billion on measures to protect more than 150 million European users each year, and promised to store European TikTok user data locally. The plans include opening two data centers in Ireland within a few weeks and a third in Norway later this year. TikTok said European user data currently stored in Singapore and the United States will be transferred to these three centers. Once put into use, the total annual investment of these three data centers will reach 1.2 billion euros. (ENECNEWS)
