#Laogao E-commerce Newsletter# [February 21 E-commerce Evening News]

Evening information:

1. TikTok launches a creator advertising share plan;

2. WeChat Video Account's automobile content volume increased by 97% year-on-year in 2022;

3. JD.com has added a new service rule for "buy expensive and double compensation" to take effect on February 28;

4. The spring promotion will be launched on March 27, 9 Amazon European sites;

5. Gome Electrical Appliances Nanjing Xinjiekou store is closed...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. JD.com adds the new "Buy expensive and double compensation" service rule to take effect on February 28

According to February 21, JD.com added the ""Buy expensive and double compensation" service rules" today, which will take effect on February 28, 2023. When registering for the promotion, the merchant will automatically activate the double-double compensation service by signing an agreement. After signing the agreement, the merchant promises to provide the "double compensation service for buying expensive". The promotion activities include but are not limited to participating in 10 billion subsidies, super brand day, super category day, super new product day, etc. All successful event products are subject to the "Buy expensive double compensation" service. (Shishou.com)

2. JD.com released "Dragon Head Raising-Washing and Haircut Consumption Trends"

On February 21, the "Dragon Head Rising - Washing and Haircut Consumption Trend" released by JD Consumer and Industrial Development Research Institute showed that the sales of hairdress-related products increased by more than 40% month-on-month, and the sales of washing, hair salon, styling and other related products increased by more than 60% month-on-month. "Trend" shows that in addition to traditional shampoos, scalp care products, scalp cleaning gels, hair masks, etc. are all favored by consumers. Regarding the demand for products, consumers have shifted from a single cleaning effect to products with diverse functions such as hair care and anti-falling. (China Radio and Television)

3. Tmall and Wangli signed an annual framework cooperation agreement

On February 21, Tmall Home Improvement General Manager Feng Chi and Tmall Whole House Customization Director Yiyuan recently visited Wangli Future Factory and Smart Home Exhibition Hall, accompanied by Wangli Chairman Wang Yuebin, Wangli Vice President Zheng Xueyou, and other leaders. Yiyuan, the person in charge of Tmall Home Decoration Whole House Customization, said that in 2023, Tmall will focus on live broadcasts, short videos and other content sectors. In addition to supporting Wangli content marketing, we will also help Wangli conduct big data human-to-product matching analysis, and provide products and services that match the needs of different groups of people, and provide valuable strategic suggestions for Wangli online store products and store product layout. (Smart Headlines APP)

4. WeChat Video Account's automobile content volume increased by 97% year-on-year in 2022

On February 21, Xinbang Research Institute and Tencent Advertising released the "2022 WeChat Video Account Automotive Content Ecology Research Report" to analyze the current development status of WeChat Video Account Automotive Content Ecology. The report shows that in 2022, the number of automobile content in WeChat Video Account increased by 97% year-on-year, and the number of likes in automotive works increased by 34% year-on-year. Among the videos with 100,000+ likes from WeChat Video Account, in addition to the common car talk content, popularization of automotive knowledge, sharing of driving experience, car safety, self-driving and travel, etc., and more types of content have emerged. (New list)

5. TikTok launches a creator advertising share plan

On February 21, in order to encourage high-quality authors to create, Douyin platform launched the "Creator Advertising Sharing Plan". The author's personal page opens advertising space. When users browse creator videos, they will have the opportunity to see the advertising content recommended by the platform based on user preferences. Four conditions are required to participate in this plan: the account and works comply with community standards; real-name authentication; the number of fans is greater than 10,000; the number of views in the past 30 days is greater than 50,000. In addition, the plan does not support minors, enterprise accounts, government accounts, and media accounts to join. (Cicada Mother)

Internet news

6. Gome Electrical Appliances Nanjing Xinjiekou store closed

According to reports on February 21, Gome Electrical Appliances, located on Hongwu Road, Xinjiekou, Nanjing, has officially closed its stores, and the shopping mall door was posted with a note "Internal adjustment, suspension of business". It is understood that Gome Electrical Appliances in Xinjiekou officially opened on July 22, 2005 and has been open for nearly 18 years. Tianyan Check shows that in December 2022, Jiangsu Pengrun Guomei Electric Appliance Co., Ltd. Nanjing Xinjiekou Store was included in the list of abnormal business operations by the Qinhuai District Market Supervision Administration of Nanjing because it was unable to contact the registered residence and business premises. (The road to making money)

7. Oriental Selection invests in the establishment of a food company in Jiaozuo, Henan and holds 30% of the shares

According to news on February 21, Tianyan Check information shows that recently, Oriental Xingxuan Food Technology Co., Ltd. was established with a registered capital of 58.4221 million yuan. The legal representative is Kang Yemao. The business scope includes food production and sales; engineering and technical research and experimental development; food sales; health food (pre-packaged) sales, etc. The equity penetration chart shows that Oriental Selection (Henan) Food Technology Co., Ltd. is jointly held by Jiaozuo Chenghui Food Co., Ltd. and Oriental Selection (Beijing) Technology Co., Ltd., with shareholding ratios of 70% and 30% respectively. (Tianyan Check)

Cross-border newsletter

8. Amazon Europe launches Amazon Sustainability Accelerator

On February 21, Amazon Europe Station cooperated with EIT Climate-KIC and WRAP to launch Amazon Sustainability Accelerator. This is a 12-week project for early-stage startups that aim to create more sustainable development products or develop recycling technologies. Both queues will run simultaneously, but provide separate support for their specific needs. Successful participants will receive financial gains, including grants and credit over £30,000 or €40,000, expert guidance, free account management and a feature on Amazon Launchpad Storefront. (Amazon Seller Forum)

9. 9 Amazon Europe's 9 sites will start spring promotion on March 27

According to February 21, 9 stations in Amazon Europe (UK, German, French, Italian, Spanish, Dutch, Swedish, Poland and Belgian) will simultaneously start the Spring Sale for the 2023 European Station on March 27, 2023, and will last for 54 hours (March 27-March 29). As the first large-scale promotion in 2023, this year's European Spring Sale will have three highlights: comprehensive marketing support, including mass advertising, television, radio and print advertising, and also undertake the traffic of key advertising spaces in Amazon's European site; in more concentrated promotion periods, the duration of the 2023 spring sales event is shortened to 54 hours, attracting consumer attention in a short period of time; Europe's heavy-weight promotions in the first half of the year provide sellers with additional growth opportunities and increase exposure in front of new and old users. (Opening a store on Amazon worldwide)

10. Shopify Collabs supports "direct invitation" creators to join the community

On February 21, Shopify announced that the Shopify Collabs application has newly launched the Direct Invites function. Creators say goodbye to the cumbersome application process of joining the creator community. Merchants can invite their favorite creators more directly and efficiently. It is understood that Shopify Collabs can provide merchants with a database of content creators, freelancers and social media celebrities. By using the discovery feature on Shopify Collabs, merchants can search for partnerships suitable for overseas business. (Shopify e-commerce independent website subscription account)