Morning information:
1. The investment rules for Taobao 38 Renewal Week 2023 will be released;
2. Douyin e-commerce has added a new "urgent for auctions and payments" function to actively "urgent for payments";
3. The first public welfare live broadcast to help farmers in 2023 will be launched in the Taobao live broadcast room;
4. Amazon's stock price fell and employees' stock salary shrank significantly;
5. TikTok plans to launch paid videos and creator funds...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. Douyin e-commerce has added a new function of customer service to actively “urge to pay”
On February 20, the Feige system of Douyin Xiaodian IM customer service system recently added a new customer service "urge to urge to pay" function. According to reports, the discount activities that can be sent on the "Invite Order" product card include expert sales, flash sale, price reduction, coupons, value purchase, pre-sale, etc. The rights protection content covers freight insurance, seven-day no-reason, genuine product protection, one-for-one compensation for one-for-one compensation for one-for-one compensation for one-for-one compensation for one-for-one compensation for one-for-one compensation for one-for-one. At present, in order to ensure that users are not disturbed too much, the frequency of urging and payment has been limited. A store sends up to two urging and payment times for the same user a day. (Sina Technology)
2. 2023 Taobao 38 Renewal Week Activities Investment Rules Release
According to February 20, Taobao.com today released the investment rules for the 2023 Taobao 38 Renewal Week event. The rules show that the registration time of sellers is 15:00:00 on February 20, 2023-23:59:59 on March 8, 2023, and the registration time of products is 15:00:00 on February 20, 2023-23:59:59 on March 8, 2023. The preheating time for the event is 00:00:00 on March 2, 2023-19:59:59 on March 4, 2023, and the official event is 20:00:00 on March 4, 2023-23:59:59 on March 8, 2023. (Today's e-commerce)
3. The first public welfare live broadcast event to help farmers in 2023 was launched in Taobao live broadcast room
It is understood that the public welfare live broadcasting and agricultural assistance activity is guided by the Public Service Department of the State Administration of Radio and Television and the Regional Revitalization Department of the National Development and Reform Commission, co-organized by Alibaba Group's Social Welfare Department, Taobao Live, and Diantao, and supported by the Zhejiang Online Audio-Visual Association. This year is the second year. A relevant person in charge of Taobao Live said that such activities not only drove the sales of agricultural products in counties, but also established the brands of agricultural products in various places. (Economic Observer)
4. Douyin e-commerce participates in the first China Intangible Cultural Heritage Protection Annual Conference
According to February 20, the first China Intangible Cultural Heritage Protection Annual Conference was held in Yulin City, Shaanxi Province from February 16 to 20. At the opening ceremony on February 18, the "Research Report on Short Video and Live E-commerce to Help the Development of Intangible Cultural Heritage" jointly launched by the China Intangible Cultural Heritage Protection Association, the Institute of News and Communication of the Chinese Academy of Social Sciences, and Douyin E-commerce was released in video format. (Whip the Cow)
5. Tmall and Bunny sign an annual cooperation framework agreement for new home decoration and home furnishings
On February 20, the signing ceremony for the annual framework cooperation between Bunny and Tmall Home Improvement and Home Furnishing New Retail was held at Bunny's headquarters recently. At the same time, Bunny will further deepen its cooperation with Tmall home improvement and home furnishing new retail. Relying on Tmall's new retail, a more efficient and integrated channel advantage, accelerate the promotion of "online and offline integration", realize offline store access, cover the whole country, integrate channel resources, and build a more three-dimensional new retail sales and service system to provide consumers with better services and experiences. (Sohu.com)
Internet news
6. ByteDance responds to the first time that the Byte Options Trading System has added US tax residents information declaration: it has nothing to do with listing
On February 21, employees who own ByteDance Options and former employees recently received a text message, which is related to the "declaration of identity information for tax resident in the United States". In response, Byte responded that ESOP is the company's internal options management system and has nothing to do with Dolphins. (NetEase News)
7. Meituan: The number of orders for "Dragon Head Up" hairdressing group purchase packages increased by 118% month-on-month last week
On February 20th, the traditional custom of "the dragon raises its head" will usher in the second day of the second lunar month. Meituan data shows that as of February 20, the number of searches related to "haircuts" increased by 102% year-on-year, the number of searches for "children's haircuts" increased by nearly 30% month-on-month last week, and the number of orders for group buying packages with the theme of "Dragon Rising Head" increased by 118% month-on-month last week. In the past weekend, the consumption popularity of "Dragon Rising Head" has arrived early, and the heads of many barber shops expect the peak consumption to last for a week. (Shangguan News)
8. Zhou Hongyi, founder of 360: In the future, all industries will be reshaped by artificial intelligence and big data models like ChatGPT.
On February 21, Zhou Hongyi, founder of 360 Group, said on Weibo that Bill Gates has underestimated the value of ChatGPT. In the future, all industries will be reshaped by artificial intelligence and big data models like ChatGPT, which also means that if you can't take the bus, you will be subverted. (Cailianshe)
Cross-border newsletter
9. TikTok plans to launch paid videos and creator funds
According to media reports, TikTok is developing paid video features that allow creators to charge users $1 or other amounts they set to access videos. It is not clear how TikTok paid videos will work and when they will be launched, but the feature will bring more revenue opportunities for platform creators. Meanwhile, TikTok is also testing an improved creator fund that will provide creators with higher rewards than the earlier versions launched in 2020. (ENECNEWS)
10. Amazon's stock price fell and employees' stock salary shrank sharply
According to reports on February 21, it is reported that due to the sharp decline in Amazon's stock in the past year, the actual salary of employees is much lower than the target salary. Amazon pays most of the annual salary of its company employees in restricted stocks, and the decline in the company's stock price has caused it. Amazon has traditionally given employees a lower base salary than other large tech peers, but has covered the gap by awarding years of stock rewards. Some employees said that the longer Amazon employees work in the company, the more they rely on stock incentives, and some people's stock income accounts for more than 50% of their total revenue. (Upstream News)
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