rush! Did your transaction volume exceed last year?

      During the Double 11 promotion, major online merchants held large-scale discount promotions, which is a true shopping carnival and is of great significance to every merchant in the e-commerce industry. This year, Tmall ushered in its 13th Double 11 promotion and is still attracting much attention.

      Unlike in the past, this year's Double 11 not only adopted the marketing rhythm of "two outbreaks, double happiness" last year, but also had an additional grass planting period before the pre-sale period on October 20, providing each merchant with more sufficient preparations for big promotions.

      Now, the Double 11 promotion has entered the second phase of pre-sale period, consumers' purchasing power is gradually increasing, and it is time for merchants to sprint!

Double 11 welcomes a good start and new consumer brands continue to explode

      On November 1, the annual "Double 11" shopping festival officially launched the first wave of payment final payment. Several topics such as #Taobao collapse# and #Pay Final Payment# have successively appeared on Weibo hot searches, which is enough to show that consumers' enthusiasm is exploding in full swing.

      According to incomplete statistics, the transaction volume of more than 2,600 brands exceeded the entire day last year in the first hour of the sale . Official data from Tmall show that in 1 minute, Wuling Hongguang surpassed the entire day last year; in 4 minutes, Apple phone surpassed the entire day last year; in 5 minutes, Xiaopeng Motors surpassed the entire day last year; in 38 minutes, vivo surpassed the entire day last year; in 49 minutes, Winona surpassed the entire day last year; in 1 hour, Lin's Wood Industry surpassed the entire day last year... The heads of many brands said that this year's Tmall Double 11 transaction performance exceeded expectations.

      This year's Double 11, not only Tmall's merchants have outstanding performance, but also JD.com's platform is not inferior. According to the latest sales data released by JD.com, as of 12 pm on the 31st, JD.com's cumulative sales of more than 190 million pieces of goods were sold in the first four hours of Double 11.

      It is worth mentioning that JD.com’s logistics. As of 10 pm on the 31st, within 2 hours of consumers placing an order, more than one million consumers across the country have received JD.com’s Double 11 packages.

Live broadcast drives sales growth on "Double 11"

      The first battle of Double 11 this year was sounded in the live broadcast room of the Taobao system. On the night of the first wave of pre-sales on October 20, Taobao live broadcasters started broadcasting one after another. According to relevant data, the two "super-headed" anchors, mainly Viya and Li Jiaqi, had more than 30 million live broadcast sales from the 20th to the 21st alone, and Li Jiaqi's sales were approaching the 50 million mark.

      During the Double 11 promotion, the live broadcast rooms of the top anchors were extremely popular, and brands such as Nike and Li Ning also made their own broadcasts. Live broadcasts were a necessary means for major brands to attract consumers on "Double 11" and gained more traffic for brand stores.

      Not only Tmall Live, platforms such as Douyin, Kuaishou, and JD also seize traffic through live streaming. According to data, JD's live streaming sales on November 1st was only 20 minutes before the whole day on November 1 last year.

      It can be said that live streaming has reconstructed the relationship between people and goods. "Live broadcast rooms are store-oriented, and store live broadcast rooms are becoming an e-commerce trend, driving the sales growth of merchants.

The second wave of pre-sales has started to open up merchants

      With the start of a new round of pre-sales on November 4, the first wave of Tmall Double 11 officially ended. Many small and medium-sized merchants could no longer hold back their joy and showed off their achievements.

      Through these results, we can see that this year's Double 11, many brand merchants still delivered good mid-term answers, breaking another new record.

      The reason is that on the one hand, Taobao and Tmall have introduced various favorable policies and increased support from merchants. On the other hand, with the emergence of new models and new platforms such as live broadcasts and short videos, merchants have planted grass and attracted traffic through multiple channels, doing their homework for the operation of the Double 11 war.

      Now that the second wave of pre-sales has begun, merchants have entered a stage of full explosion. How to seize the first wave of consumers and empower the second wave of sales period is also a big test for major brand merchants . I hope that merchants can seize this excellent opportunity to increase sales and sell on Double 11!