I have summarized 100 cognitions about 2022 from 9 dimensions (Part 2)

Two days ago, I shared with you 100 entrepreneurial thinking tips for my summary of 2022. I only shared the previous article. Today I share the next article. I hope it will inspire you to think.

>>>Previous article: I have summarized 100 cognitions about 2022 from 9 dimensions (Part 1)

1. About marketing

49.

The essence of marketing is "altruism", the core of management is strategy and people, and the source of traffic is management. When management capabilities improve, traffic, marketing, and performance will naturally increase!

50.

Only by building relationships and trust can you have opportunities for social marketing. With the trust of customers, it doesn’t matter what products you sell, because you will trust what customers you recommend. Many traditional marketing involves products first and then customers, while social marketing involves customers first and then products.

51.

The so-called brand is to see how many fans always follow. Following more is a big brand, and following less is a small brand. No followers or only temporary followers (such as short-term means attracting them through discounts and promotions) are all brands with unknown life and death. The first two can survive!

52.

Forget marketing, forget sales, forget customers, treat users in the way of treating friends, and establish relationships with users in the way of love. The transaction itself is very simple, that is, the user trusts you, and you just provide what they need, so the user will naturally exchange it with money! In this link, "trust is the most critical link", but trust requires love, love, dedication and altruism!

53.

Marketing is actually not complicated in many cases. First, it is to grasp human nature, and second, it is to give up, that is, to lose first and then get it. The skills are very simple. Many people just know the truth, but they never understand the secret. Knowing and understanding are different things.

54.

Influence is communication power, and communication power is everything. Every company must be a new media company. Don’t think it’s a media business. It’s essentially linking customers. If you don’t have the ability to link customers, all business behaviors are fantasies.

2. About investment

55.

The essence of investment is to buy the future.

56.

A business not only has upstream and downstream, but also left, right, front and back. The business and investment in the end are parallel, and investment is the best integration, integrating your upstream, downstream, left, right, front and back.

57.

The most important thing to be an investor is to have a sense of awe. You often see projects that you cannot understand, people you cannot understand, industries that you cannot understand, and even all kinds of young people. You must have a sense of awe. You cannot use inherent thinking to conquer, nor can you look down on anyone, or even young people who are penniless. Only in this way can you have the opportunity to catch more good entrepreneurs.

58.

The best investment is to invest in your own ideas. Buy a house, buy stocks, etc. at most several times, and the improvement of your thinking is a geometric multiple increase in value, and it can affect the people, children, families, descendants, and families around you. It will be considered a success.

59.

There are four ways to invest in

The first thing to read is to chat with great people, and it is the cheapest way.

The second thing to meet more thoughtful people is the circle and contact more amazing people.

The third thought is enlightenment.

The fourth is that there are many failures. Only failure can make people truly think. Success can only be a drink to celebrate. The more failures, the better, the earlier the better.

60.

99.8% of Buffett's assets are earned after he is 50 years old. Many short-term behaviors that seem smart are stupid and short-sighted in terms of long-term returns, while many things that seem very slow have exponential growth in the long-term returns. They are compound interest in time, be friends of time, and be a long-termist.

61.

If a good investor does not have a deep penetration in an industry for ten years, it will be difficult for him to bear fruit. Only more than ten years of cognition, experience, high-quality connections, and resources are valuable. Many people only like to look at the short term. I have always pursued long-termism, and compound interest in time is the most powerful.

62.

Many people think that only profit is a good business. In fact, I used to think so. After a few years of investment, I changed my view because most things that can make money immediately have no moat and anyone can do it, while those who cannot see profits in the short term will not follow up. This contains great opportunities. Only "stupid people" will do such opportunities. Most smart people choose to make money immediately, so most of them have only become excellent businessmen who can make some money, and cannot become excellent entrepreneurs.

63.

When Lao Tzu talks about "great wisdom is like foolishness", he talks about things that seem stupid. For example, if you choose the most difficult things, if you don’t make money, if you choose slow things, if you choose the things that you lose money, if you choose the things that you lose money, etc. Many successful companies use this method to build moats, and keep losing money and seize opportunities to develop rapidly to build moats. It’s not that they can’t make money, but that they have to build absolute advantages through losing money. Because losing a lot of money quickly is a good way to avoid a lot of competition, so that more competitors cannot enter the market, and the next thing you make is long-term monopoly profits.

64.

When I invest, I am very happy to see those excellent founders and good tracks, and companies that have not found a profit model. Because no one is willing to follow up, as long as this matter can create value, we must support the founding team to lose money to quickly improve the value and advantages of the company. When the company is valuable, there will naturally be more opportunities to make money.

65.

When investing, you must first have an investment mentality, that is, the mentality of leaving money without returning;

Secondly, people should be accurate. The most important thing about looking at people is the world outlook, outlook on life, and values;

The third is to look at things, which cycle node is the entrepreneur doing in the industry, what stage the industry is in, what the competitive environment is like, how much time window is, etc.

3. About life

66.

The impact of the environment on people is subtle, and success requires the right time, place, and people.

Time is the industry we are in, and we should choose the sunrise industry rather than the sunset industry.

For the advantageous location, such as the environment we live in, of course we should choose to be neighbors with people like Alibaba and Huawei, rather than being companions with a group of people who play mahjong all day long.

Harmony is the most important factor, that is, the friends and colleagues around us have the greatest impact on us, and we must contact those friends who can make us better.

67.

Luck or blessing can be created by yourself, and whether your luck is good or not is in your own hands. How can a kind person, a virtuous person, a valuable person to others, a good person to consider others, a willing person to help others, and a person who makes others comfortable and like not have good luck? Such people will naturally get more ideas.

68.

If you are not lucky, luck is essentially the good results obtained by the good causes you have planted.

69.

People without culture, spirit, or interest will not be loved by others. Whether a person will be respected in the future is definitely not rich, but independent thinking and profound cultural heritage, people with money in their eyes, mind and mouth, and souls without interest. Such people are not suitable for making friends.

70.

It doesn’t matter how much money you have, what matters is whether you are rich in your heart and whether you have a bunch of brothers who are moving forward.

71.

There are not many people in this world who have dreams because everyone is afraid of the distance. If you set a dream to complete in your life, 100% will achieve success, but unfortunately 99% of people can't do it.

72.

What is maturity? It doesn’t matter if others praise me, it doesn’t matter if others hate me, and it doesn’t matter if others hate me, and the eyes of others are not that important. What is important is to be friends with yourself, affirm yourself, appreciate yourself, be pious of yourself, and treat the outside world as you treat the other yourself.

73.

Whether in life or in business, people who make money first and then make money are always more successful than people who make money directly. Those who earn first say that there is someone in their heart, and those who make money directly may only have superficial money in their eyes; those who earn first say that they look at the problem more profoundly, unlike the latter's short-sightedness; those who earn first say that they must operate more complex "people turn money" procedures, which indicates that they have stronger abilities and can only operate a single "money turn money", which indicates that they have weaker operating capabilities.

74.

A clear idea is more important than working hard, choosing the right direction is more important than working hard, doing the right thing is more important than doing things right, having foresight is more important than having assets, having ability is more important than having knowledge, having talents is more important than having machines, and having health is more important than having money.

75.

Most people only want to ask for it, and only a small number of people are willing to share and give. If you don’t grow up, you will miss a lot. In fact, most people don’t understand that only by being willing to give and sharing on the road of life can we make more friends, unite more people, and have more people to help you.

76.

The meaning of life is to do meaningful things. The most important thing about success is not to ask for it, not to "get", but to "pay". Helping others is to help yourself. How much success depends on how many people you can help.

77.

When you reach a certain stage in your life, spending money is more important than making money.

78.

Only by constantly feeling the energy of happiness can you have the motivation to make money.

79.

There will not be many great opportunities in a person's life, and one great opportunity is the turning point in his life. But there are all kinds of small opportunities every day. Some need to seize the responsibility, and some need to know how to give up. When we seize one opportunity, we are also giving up another opportunity. The pain of life is that there is no chance, the greater pain of life is that there are too many opportunities, and the greatest pain of life is that the opportunity is clearly in front of you, but you don’t know it!

80.

To meet noble people, first meet good self, to meet good self, to meet good self, to change your destiny, to meet good self, to change your destiny, to meet good self, to the root of everything is yourself.

4. About cognition

81.

Destiny depends on choice, choice depends on judgment, judgment depends on wisdom, wisdom determines the realm, and realm determines the experience + knowledge + understanding! So the answer is: It is important to read thousands of books through thousands of miles, but it requires insight and insight, otherwise you will just be a postman!

82.

What we see will get, what we believe in in our hearts determines what we can see, and what we get now is the result of our belief. It’s like we believe in e-commerce, so we have the current life! So, the future life depends on what we believe now.

83.

"I" is the root of everything. If you don’t know how to swim, it’s useless to change the swimming pool; if you don’t understand love, it’s not okay to change your boyfriend or girlfriend; if you don’t know how to manage your family, it’s hard to be happy; if you don’t know how to manage, it’s useless to change employees and customers; if you don’t know how to accumulate, it’s impossible to change your destiny; if you don’t know how to maintain your basic health, no matter how good the supplements are, no matter how good the hospital is, it’s hard to live long. You are the root of all problems. If you want to change everything, you must first change yourself!

84.

A person's achievements depend on his judgment of things, whether to do it or not, whether to do it or not, whether to be right or wrong, whether to believe or not, whether to believe or not. What you believe in will get what you get, but what you believe in will not believe in depends on our judgment. A precise judgment requires skill, which requires increased insight into the penetration of things.

85.

Humans and animals are both communities of shared destiny. If they do not respect the heavens, they will not love others. Excessive greed will definitely harm others and oneself. In essence, they still lack faith and have no awe. The heavens are not afraid of the earth and are not afraid of it. It is a self-destructive mentality. It seems to be the epidemic, but in fact it is the human heart that is sick. Cultural belief is an urgent need for the future. The more developed the material, the more spiritual balance is needed. Otherwise, the development of material will not bring happiness, but will bring greed and disasters. We all need to reflect on the epidemic virus behind closed doors.

86.

All the laws of life are "rhythm", that is, periods, frequency and fluctuations. This is the life of an enterprise, and the life cycle of a product is the same, including the starting period, the development period, the peak period, and the recession period. The same is true for relationships between people. Whether it is love, family, or friendship, there are cycles and rhythms. It is impossible to be intimate all the time, nor can it be hated all the time. From the strange period to the familiar period to the sweet period to the conflict period and then to the decline period, everything is like this.

87.

Appearance is created by the mind, and things are created by the mind! The "things outside the body" that people have are created by the mind. What kind of mind you have determines what kind of world you have and what kind of achievements you have. It is impossible for people to achieve achievements beyond cognition, and cognition is determined by the mind, so cultivating one's own heart is the foundation.

88.

Judging from historical laws, the most difficult time for the economy is also the best time to produce great enterprises and industry oligarchs.

89.

The boss must find a way to reduce your time in the company and work to below 50%. He must force himself to find a way to compress your time in the company and work affairs. In addition, 50% of the time I search for top talents, find new profit growth points, come out to learn and communicate, and optimize your strategy.

90.

The most important thing about Feng Shui is "my heart", which is manifested in whether what you do is meaningful. If what you do can be beneficial to others and can be of great help to others, then customers will follow you no matter where you are; if what you do is harmful to the will of heaven, then even the best Feng Shui will perish.

5. About the Circle

91.

It’s really important to be with great people!

In the circle of ordinary people, they talk about nothing, earn wages, and think about tomorrow;

The businessman’s circle talks about projects, makes profits, and thinks about the next year;

In the circle of career people, they talk about opportunities, earn wealth, and think about the future.

92.

The first stage of the entrepreneurial boss: Doing more than thinking, and the second stage: Thinking more than doing. If you think wrong, you will lead the company in the wrong direction, which is absolutely devastating. Of course, it is not possible to imagine it. When you can’t figure it out, you need to communicate with experts at any time. That requires a circle of excellent e-commerce bosses and business bosses, which is also the value of the club!

93.

What is the most precious thing for parents to leave for their children? My answer is circles. Leaving wealth to a child may be spent in one day, but leaving a reliable circle can truly affect his (child’s) life.

94.

A person's success is exchanged for loneliness, anxiety, hardship and confusion. It is better to have a group of brothers accompany you all the way, not only can you realize your dreams better, but you can also succeed happily, especially in e-commerce.

95.

When making friends, you should not just think about asking for it, but think about what you can give to others. Sometimes giving is also a kind of happiness. Share more with others, help others more, and always maintain a kind and generous heart, and you will eventually get corresponding rewards.

96.

Socialization is an investment. Every ordinary friend you make now must get along with you carefully and not treat it differently because of the level of your position. Perhaps one day in the future, they will become people who can help us.

97.

Before the age of 30, you must contact all kinds of people. The Internet is very developed now and cannot be limited to online social interaction. You must go out of the house and go outdoors to meet new friends. Not only do we need to make friends who are like-minded and like-minded, but we also need to learn to know friends with different ideas, and even people we hate at the beginning. What we need to do is seek common ground while reserving differences and learn their novel ideas. Only in this way can we continuously improve our ideological system.

98.

You must learn to make yourself strong, and you can learn and make friends. Only by constantly becoming stronger can you reach higher-level people. Just like playing a game, we are at level 10. If we fight with people at level 20, we can still resist, but if we fight with people at level 20, we will definitely not be able to resist. Therefore, only by becoming stronger can you be qualified to choose your teammates and enemies, and choose your circle of friends.

99.

Life is a roller coaster, with peaks and troughs extremely close. Many people don’t like failure, but behind failure is success, and the more you fail, the more successful you succeed. Many people often ignore a key element - circle. Without circles and connections is a terrible thing. There will be many problems in your breakthrough period from 0 to 1, and you may not even have the chance to fail.

100.

Joining a high-end circle can make the boss less busy. Joining a low-end circle will make the boss more and more busy. High-end circles improve cognition, height, dimension and Tao, while low-end circles improve skills and skills, and the boss will become more and more tired. The Tao remains unchanged, and the technique changes often, and the technique changes will inevitably make the boss busier and busier.