#Laogao E-commerce Newsletter# [E-commerce Evening News on June 11]

      Evening information :Didi submitted its listing prospectus Cheng Wei and Liu Qingfa founder letter: Drivers are the cornerstone of Didi; iFlytek input method and Sogou input method are removed from app stores such as Apple App Store; Amazon: Sellers must comply with page rules and sales guidelines for listing products.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Chengxin Youxuan achieves independent financing Didi holds 32.8% of its shares

      According to the news on June 11, Didi Chuxing's prospectus showed that since the completion of financing of Chengxin Youxuan's A-1 and A-2, most of the outstanding shares of Chengxin Youxuan will no longer be held by Didi, and Didi's operating performance after March 30, 2021 has eliminated Chengxin Youxuan. In March 2021, Didi's community group buying business, Chengxin Youxuan, conducted A-1 and A-2 rounds of financing, with a total financing of US$1.1 billion. It also issued zero-interest convertible bonds to Didi with a total amount of US$3 billion. In April and May 2021, Orange Heart Preferred issued additional A-1 Series preferred shares worth US$100 million. The latest valuation of Orange Heart Preferred is US$1.8 billion, and Didi currently holds a 32.8% stake.

2. Didi submits a listing prospectus Cheng Wei and Liu Qingfa founder letter: Drivers are the cornerstone of Didi

      On June 10, Eastern Time, Didi Chuxing officially submitted an IPO application to the US Securities and Exchange Commission (SEC), intending to list on the New York Stock Exchange with the stock code "DIDI". Goldman Sachs, Morgan Stanley, JPMorgan Chase and Huaxing Capital serve as underwriters. As of March 2021, Didi has carried out business in more than 4,000 cities in 15 countries around the world. The platform has reached 490 million annual active users, 15 million annual active drivers worldwide, Didi's global average daily transaction volume is 41 million orders, and the total transaction volume of the entire platform is 341 billion yuan. According to the data disclosed in the prospectus, from January 1, 2018 to March 31, 2021, Didi generated 600 billion yuan in revenue for drivers in three years.

3. Coconut Tree Group fined 400,000 yuan: hindering social public order or violating social good customs

      Tianyancha App shows that on June 9, Coconut Tree Group Hainan Coconut Milk Beverage Co., Ltd. was disclosed with an administrative penalty. The reason for the punishment was to hinder social public order or violate the good social customs, and the penalty result was a fine of 400,000 yuan. The penalty decision date is April 30, the decision document number is Qiong Municipal Supervision Office [2021] No. 19, and the punishment unit is Hainan Provincial Market Supervision Administration.

According to China Newsweek, in March this year, the advertisement for "Cultivating the Chief and Deputy General Manager School Re-enrollment" released by Coconut Tree Group was suspected of being illegal and was subsequently investigated by the Hainan Provincial Market Supervision Bureau.

It is worth mentioning that in March 2019, Coconut Tree Group Hainan Coconut Milk Beverage Co., Ltd. was also fined 200,000 yuan for violating the good social trends. (Sina Weibo)

4. iFlytek input method and Sogou input method are removed from app stores such as Apple App Store

      Today, iFlytek's stock price suddenly collapsed during the session and approached the limit. Jiang Tao, secretary of the company's board of directors, replied that "the company's operations are normal." According to reports online, the decline in stock prices is related to iFLYTEK's illegal collection of non-business-related user information, which was eventually removed from major Apps and App Stores.

5. Do young people reduce stress or increase burden on pets? The trend of humanization in the pet market

      In recent years, the pet market has accelerated the trend of "high-end" and "human-like" and the food, drink, housing and use of pets is infinitely close to human needs. The "it economy" brought about by pet consumption continues to ferment. A cat toilet costs 2,000 yuan, and a complete set costs tens of thousands! According to the "2021 Pet Food Industry Consumption Insight Report", young people born in the 1990s have become the main force of pet consumption, with the fastest growing speed of Generation Z.

Internet news

6. Shoe Fried Group 618: Hiding out at night, sweeping goods crazy, fighting several times the price difference

      This time of year is the busiest time when Liu Jian "moves his shoes". At this time, the price of shoes on e-commerce platforms often dives. Generally, they are prepared to stock up with 70,000-80,000 yuan, and ship them in about two or three months. When the price rebounds, they can earn about 100,000 yuan. However, when the business of stir-frying shoes is placed in the sun, the first one will benefit, while the later ones will not even drink the soup.

7. Shoe Fried Shoe Group 618: Hiding out at night, shopping for goods in a crazy way, fighting several times the price difference

      多年以后，当沈亚回忆往事的时候，犯下的最大错误，不是重金砸向了物流，而是没有在拼多多崛起之前，把唯品会打造成一个用户数过亿的电商。唯品会的季度新客留存尚不到30%。而美团、京东的数据，都在80%以上。如果深度复盘过去几年的路程，我们会发现今天的问题，暴露的完全合理和自然。

Cross-border newsletter

8. Amazon: Sellers must comply with page rules and sales guidelines on the listing of products

      On June 11, Amazon's US website issued an announcement stating that it is recommended that sellers check product page style guides, product details page rules, sales policies and sales codes of conduct before listing the product. If the seller's product information violates Amazon's policies, Amazon may delete some key points or product descriptions in the product information. There may not be any negative impact on the seller's account health at the moment, but it may have negative impacts in the future. It is also understood that India's restrictions on lockdowns on states and cities last week were relaxed, and Amazon India station reopened to sell non-living necessities. (E-commerce News)