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I have summarized 100 cognitions about 2022 from 9 dimensions (Part 1)

2023-01-05

2022 is over. As an entrepreneur, I should have a summary. Today I will summarize 100 entrepreneurial thinking tips for everyone, because for bosses, the height of thinking determines the width of the pattern, and the pattern determines the size of the career.

| About entrepreneurship

| About Strategy

| About Management

| About Talent

| About Marketing

| About Investment

| About life

| About Cognition

| About the Circle


1. About entrepreneurship


1.

The greatest business model in the world is not Jobs, but Buddha Shakyamuni. Temples are the most successful chain industry. They do not sell products and have the most loyal customers. Behind this is the widely recognized values.


2.

In the end, business is to do good and do altruistic things.


3.

All consumption is essentially spiritual demand. Material is just a skin, material has costs, and spiritual products have no costs.


4.

The next ten years will not be the ten years of e-commerce, but the ten years of new brands, and the ten years of global new brands made in China.


5.

One of the wisdom of water is to flow, kindness flows out, and more kindness comes back, and you will come back whatever you give, and you will get whatever you sow. Sow kindness and get kindness, sow love and love, sow blessings and receive blessings.


6.

Don’t seek the fruit, but sow the cause. A superior person sows the cause, and ordinary people seek the result.


7.

If an enterprise wants to succeed, it must be bigger and it must be an ecosystem. The ecology may sound a bit illusory, but the boss must be clear that only when a company has an ecology can it advance, attack, retreat and defend, and with an ecological competitor, you cannot compete with you.


8.

The reason why a company is difficult to break through the bottleneck when it comes to the end is ultimately a problem with the boss's personality. Just like the result of Liu Bang and Xiang Yu, it is due to his personality!


9.

However, the cooperation between people, whether in business, husband and wife, workplace, social, etc., is either a win-win or a lose-win situation, and there is no single win.


10.

A mature boss must transform at the best time of the company, rather than waiting for a decline. But in reality, many people only make changes when they can’t continue to be happy, and no one changes at the best time.


11.

In the end, business is about thinking about life. A boss’s life is confused and the strategic direction will be confused. Thinking more about life and human nature is of great significance to understanding consumers, employees, and partners. You will find that all successful people are very clear about human nature. Bosses should study more and continuously improve their leadership temperament.



12.

Without peers, the team will lose the goal of reference learning;

If there are no peers, the company will spend several times the cost of market development and education;

Without peers, the team will lose a large part of its motivation to innovate;

Without peers, it will be difficult to grow and improve the ecology.

Therefore, sometimes peers are brothers and sisters, and they are another self. Just like playing chess, we cannot improve without an opponent.


13.

In the future, all walks of life will be reworked, and there are so many opportunities that cannot be seen. In essence, it is a relink between people and goods, people and information, people and money, and people. All links are being broken up and reordered. Whoever can reorganize resources and play a greater value will be the trendsetter!


14.

People who sell products can only get the money from consumers, and people who sell ideas can get the hearts of consumers. If they get the hearts of consumers, they will get everything and it will be gained for a long time.


15.

The mission of the enterprise is of great power, and the mission of the enterprise is the meaning of the enterprise's life. People will be confused if they don’t know the meaning of life, and the same is true for enterprises.


16.

When an enterprise develops to a certain stage, it must go from pragmatic to implicit. What is pragmatic is to obtain visible things, and only by doing it in vain can it obtain invisible things. Pragmatic has boundaries, and practice has no boundaries. Pragmatic is limited growth, while practice has infinite growth. If you are pragmatic, you have opponents, but if you are pragmatic, you have no opponents. If you are pragmatic, you will be very real.


2. About strategy


17.

Strategy: Why do this;

Tactics: How to do this? How to choose the strategy and how to work hard.

Choice is more important than hard work. The boss improves 1% strategically, which is far greater than your 80% tactical improvement. Strategic layout is far better than tactical beauty. A good entrepreneur must be a strategist, while a good strategist must be a philosopher.


18.

If you focus on a career and think about it after 3 years, your opponent will be half less;

If you think about it after 5 years, then your opponent will lose 80%;

If you think about 10 years later, then you are the boss.


19.

The three most important things for a boss are: first, determine the strategy, second, find top talents, and third, find new profit growth points.


20.

Starting from the end, what your business will eventually develop determines what you are going to do now.


twenty one,

The smartest strategy is to "stay unmoved", not change industries, positioning and strategies blindly, and focus!


twenty two,

Strategy is the problem of the future, and tactics is the problem of the present;

Strategy is a matter of development, and tactics is a matter of survival;

Strategy is a matter of life and death, and tactics is a matter of quality and bad;

Strategy is a matter of direction, and tactics is a matter of execution.

Direction is more important. The wrong direction is, the more you work harder the more you are. Too many people and companies only focus on the present and not on the direction. They are confused all their lives and cannot find the best direction in their lives.


twenty three,

The more challenging the things are, the more they can help you eliminate your competitors. Because most people retreat when they see difficulties. If you dare to do it, you will already win half of the people you dare not do.


twenty four,

Before the C round of financing, a company must not spend more money to make up for its shortcomings, but spend more money to play to its strengths. Take the strengths to the extreme. If you have capital, you can make up for your shortcomings. An ultimate strength can leverage countless weaknesses.



3. About management


25.

Employing people is not about how to avoid people’s weaknesses, but about how to play to their strengths. Third-rate ideas + first-rate execution is always better than first-rate ideas + third-rate execution. Investment costs the least, but returns the highest. Authorization is like flying a kite. If the subordinates have weak abilities, they must be reinvigorated, and if they have strong abilities, they must be expelled.


26.

Every company has problems. There is never perfect business management and no perfect system. This is the use of values, otherwise it will easily lead to corruption, discounts on execution capabilities. If the values ​​do not match, neither executives nor employees cannot tolerate them. They must be cleaned up, otherwise they will definitely corrupt others culturally!


27.

The most fundamental difference between managers and non-managers is that managers complete their work and achieve their goals by managing employees. Highly effective managers must always ask themselves this question:

Who will do it?

How to do it?

How to make effective results?


28.

If a person has no goal, he will forget what he wants to do, if a company has no goal, he will forget what he wants to do, if a team has no goal, he will forget what he wants to do, if he cannot unify the hearts of the people, he will unify the direction, and if he cannot unify the direction, he will unify the goals.


29.

The ability that a founder must possess is to be good at changing one's own abilities and determination. Whether you can become an excellent entrepreneur does not depend on your personality and knowledge, but on whether you have the ability to change yourself.


30.

Grassroots teams do their past things well, executives do their present things well, and bosses are responsible for future things. If you (the boss) don’t study the next step, your business will basically have no next step.


31.

Try every means to promote the good seedlings in the team, upgrade those employees with consistent values, able to endure hardships, work, be honest and thoughtful, give them focus on cultivating, give them more opportunities to make money, and give them dreams. It is easy to get a thousand troops, but it is difficult to find a general, and the company needs a general to win.


32.

Culture is formed by habits, and habits are composed of common consciousness.


33.

Without team culture, management becomes complicated, because managers will deal with employee psychological changes and various messy things at any time like firefighters; without team culture, many management actions will become inconsistent in their thoughts.


34.

Managers must do three things:

First, take the overall situation objectively and maintain the company;

Second, maintain the boss’ authority and leadership;

Third, only by allowing your boss to improve can you upgrade.


35.

Three management tips: set goals, grasp the process, and chase the results.


36.

Managers can never have negative emotions. For example, if I can’t do it, it’s not my business, it’s all other people’s faults, I can’t wait. Remember to find the reasons from myself, remove the glass heart, improve the ability to resist blows, and be able to withstand criticism and loneliness.


37.

When a new employee enters the company, he must help him establish correct ideas, values, beliefs, and positive energy. To train new people, you must suppress things, train them, beat them, demand them, and force them to expose their potential. Good soldiers are beaten.



4. About Talent


38.

If an employee experiences the company's rapid development period, stable period, and crisis period, and his mind remains unwavering, then this employee must be entrusted with important tasks. The rapid development period tests whether he is too impetuous, the stable period tests his patience, and the crisis period tests his loyalty and persistence. It’s a pity that employees leave during this process, you should be happy, because the rest are excellent.


39.

Observe people:

People who can endure loneliness must be thoughtful people;

Those who can tolerate loneliness must be people with ideals;

Those who can bend and stretch when encountering things must be people with a mind;

A person who is calm in his work must be a calm person;

People who often smile must be smart people;

A person who sees through the world must be a wise person.


40.

After contacting so many people, we have summarized the qualities of good luck. Good luck is by no means accidental, but an inevitable.

First, people who like to help others;

Second, people who love to laugh;

Third, those who trust others.


41.

If a company wants to grow bigger, it must bring the industry's "talent" into its own camp. The more the better, so that your opponent's competitiveness will be weak. You not only have to be the boss of the business, but also the leader of the industry to help everyone succeed together.


42.

Low-level employees can be trained, and high-end "talents" must be searched. It seems that personal training is more efficient, but in fact, the second way saves long-term time.


43.

99% of people have not given their full efforts for "talents". "Talents" are not what you are waiting for in the office. You must have the action and determination to visit the cottage three times.


44.

Top "talents" look at dreams, not money, but standard.


45.

An entrepreneur must use someone better than himself. The ceiling of the company is the boss's own ceiling. The height of the company is actually the average level of the few people in the soul of this company.


46.

All cooperation is based on "people". If people don't have anything to do, you don't have to look at anything else. This is my cooperation logic. Whether it is choosing a partner, investor, shareholder, employee, or friend, this principle is all.


47.

A company’s greatest core competitiveness is not products or marketing, but people! Whether it is products or marketing, it is made by people. Third-rate people cannot make first-class products or first-class marketing. Therefore, the boss’s first priority is to constantly upgrade the team, upgrade talents, upgrade organizations, and upgrade management, rather than doing things.


48.

Only by filling the team with excellent people can we retain more excellent people. If you find the right person, you will be half successful in management.

Because there is too much content, today's content will be shared first on the talent part, and the day after tomorrow, we will share the part about marketing, investment, life, and cognition the day after tomorrow. We can continue to pay attention to it.

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