Pinduoduo novice merchants, how should you connect with operations?

　　We all know that Pinduoduo is currently the mainstream mobile shopping app in China. For novice merchants, they may not be able to understand a lot when they first come into contact with the Pinduoduo platform. Just like in terms of operation, you may also look confused about this concept. In fact, docking and operation, simply put, is the process of merchants seeking official platform operators to connect. So Lao Gao’s main topic today is about Pinduoduo’s docking and operation.

　　For novice merchants, such as 9.9 sales, shopping activities, etc., you don’t need to operate them. Just register directly in the backend. These activities are opportunities to get traffic in the early stage of opening a new store. Only activities such as food exchange, famous product discounts, group bidding free, Double 11 promotion, Black Five Foreign Goods Festival, etc. need to be connected and operated.

　　Of course, if the conversion rate performs well, it may be directly promoted to a resource with greater traffic. Therefore, by registering to participate in activities and store promotion to test models, you can discover the popular products in your own store faster.

　　If you want to connect to operations, that is, if you want to participate in more activities, the store's cumulative sales will need to exceed 10,000 yuan. If you meet this requirement, the merchant can contact Pinduoduo merchant's manual customer service and apply for the docking operation. Then fill in the necessary information in the form. After the review is approved, you will be given a group directly. You will register for the activity according to the group notification and guidance requirements. If you fail, you will not receive a notice and you will not apply again after 30 days.

　　Therefore, if a newly opened store merchant wants to participate in more activities in the future, you need to pay attention to this aspect. If you open a store on Pinduoduo, it is impossible not to participate in the event. Participating in the event can be said to be a very effective way to increase the traffic of Pinduoduo's store. Only with traffic can there be exposure, click-through rate and conversion rate. Only then can you participate in more activities and get more traffic.

　　In short, in Pinduoduo, what businesses need to get used to is the active participation of activities. And if you don’t participate, the throne of the event resource position will likely be snatched away by competitors. After all, the rankings are relatively high. Only when the competitors are higher, the chances of the product being browsed by consumers will increase.