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E-commerce Evening News on July 14

2020-07-14

  #Laogao E-commerce News# [E-commerce Evening News on July 14] Alibaba's B2B business group participated in flood prevention and disaster relief, providing financial support and other services to merchants; WeChat small store officially launched internal testing to help merchants generate small programs for selling goods without development, zero cost, and one-click; Pinduoduo: Shenzhen Haiya Group sold houses live on Pinduoduo, and sold more than 600 units in 4 hours; iResearch Consulting: JD.com and Pinduoduo user selection tendency increased, Taobao declined, and Tmall remained the same; Ele.me issued a "trial invitation" to college students, opening up positions such as karting experiencers and secret room planners...

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  E-commerce newsletter

  1. Alibaba's B2B business group participates in flood prevention and disaster relief, and provides financial support and other services to merchants

  According to Alibaba's B2B business group, the B2B business group launched a plan on July 14, and mobilized 1688, Retail Connect and other business units to participate in flood prevention and disaster relief, and provided financial support and other services to affected businesses. Alibaba 1688 has launched a special zone for direct supply of flood prevention materials, and Retail Connect has also launched a small store assistance plan to provide front-line disinfection materials packages, restart funds, and guarantee services such as credit purchases, small credit loans, unsalable compensation, and expired compensation to small stores in the affected areas. (36Kr)

  2. WeChat store officially launched internal testing to help merchants generate small programs for sale without development, zero cost and one-click

  36Kr learned that today, the WeChat small store was officially launched. According to official reports, WeChat small store is a new capability provided by the mini program team, which can help merchants generate small programs for selling goods without development, zero cost, and one-click. We now provide functions such as product information release, product trading, and live broadcast of mini programs. We have opened internal testing applications for merchants with both corporate and individual business qualifications, and will gradually open personal store applications in the future. (36Kr)

  3. Pinduoduo: Shenzhen Haiya Group sold more than 600 units in 4 hours

  According to Pinduoduo, on the evening of July 13, Zhongshan Haiya Blossom City, a subsidiary of Shenzhen Haiya Group, broadcast live selling houses on Pinduoduo's two major channels "10 billion subsidies" and "limited-time flash sale". In more than 4 hours after the official sales opening, Haiya Group sold more than 600 properties. According to the information, the properties sold this time are business apartments that can be invested in and owned by yourself. The current market price of the apartment is 12,500 yuan per square meter. Users of the platform group buying group can not only enjoy a 20% discount, that is, the starting price per square meter after the discount is 9,800 yuan, but also enjoy designated cars given by Pinduoduo. (E-commerce News)

  4. The first water Hema village in China settled in Chongqing

  Recently, Alibaba Digital Agriculture cooperated with the People's Government of Shizhu County, Chongqing to establish Hema Village at the water shield demonstration base in Shizhu Lengshui Town and Huangshui Town. In accordance with Alibaba Digital Agriculture's planting standards and requirements, farmers will plant according to orders, and directly connect Hema online and offline. Expand the water shield population through digital and market-oriented methods. (Upstream News)

  5. Benlai Life Network will launch its first fresh food live broadcast festival

  Recently, the domestic fresh food e-commerce platform "Benlai Life Network" launched the 8th anniversary store celebration event "717 Quality Fresh Fresh Festival" online promotion festival, and the audience distributed 100 million yuan coupons. On July 17, "Benlai Life Network" will hold an online strategic press conference and launch an 8-hour fresh food live broadcast event. (36Kr)

  Internet Information

  6. Tencent applies for multiple trademarks about "paiyipai"

  36Kr learned that Tianyan Check data shows that recently, Tencent Technology (Shenzhen) Co., Ltd. has added a number of new trademark information, including "Paiyipai", "Paiyipai", "WeChataiyipai", etc. Currently, the trademark status is displayed as "waiting for substantive review". (36Kr)

  7. iResearch Consulting: The user preferences of JD.com and Pinduoduo have increased, Taobao has decreased, and Tmall has remained unchanged

  36Kr learned that today, iResearch Consulting released a research report saying that before and after the epidemic, more than 23% of users had obvious changes in the selection of purchasing channels for three categories (shopping, department stores, medical and health, and fresh food). Overall, the user preferences of JD.com and Pinduoduo have increased, Tmall has remained the same, and the user preferences of Taobao and other platforms have decreased. (36Kr)

  8. 9,284 new live broadcast companies were added in the first half of the year, exceeding the number of new related companies in 2019.

  36Kr learned that Tianyan Check Professional Edition data shows that there are currently more than 17,000 live broadcast-related companies in my country. From the perspective of regional distribution, Zhejiang Province ranks first in the number of live broadcast-related companies, followed by Liaoning, Guangdong and Jiangsu. In addition, my country added 5,265 new live broadcast-related companies in 2019 (all enterprises status), a month-on-month increase of 167%. As of July 6, based on industrial and commercial registration, my country has added 9,284 new live broadcast-related enterprises this year, which has exceeded the number of new related enterprises added in 2019. (36Kr)

  9. Ele.me issues a "trial invitation" to college students, opening up positions such as karting tester and secret room planner.

  36Kr learned that Ele.me issued a "trial invitation" to college students today, opening up positions such as kart testers and secret room planners, and encouraging college students to try their jobs first and then choose their jobs. The first batch of recruitment was launched in Shanghai, Hangzhou, Xi'an and other cities. The salary for the job can reach 500 yuan per hour. A relevant person in charge of Ele.me said, "We need students to participate in Alibaba's local life university training camp in the early stage, and after taking up their posts, they will become 'one-day anchor' for internship trial experiences, and at the same time broadcast the content of the experience to Ele.me users." (36Kr)

  Cross-border e-commerce

  10. Amazon US site prepares for peak season FBA products to implement limit on the number of warehouses

  On July 14, Amazon issued a notice saying that in order to meet the continued growing demand, Amazon's US site needs to prepare for the peak sales season in the second half of the year in advance. It has reduced the ordering of self-operated products, added more seller products, and will make the following adjustments during the preparation period. (E-commerce News)


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