#Laogao E-commerce Newsletter#[E-commerce Evening News on December 19]

Evening information:

1. The investment rules for Taobao New Year’s Festival 2023 are announced;

2. The general provisions of the 2023 JD Open Platform New Year’s Festival activities will be announced;

3. The investment conference for Douyin e-commerce Goods New Year’s Goods Festival will be held soon;

4. News says that many departments of Xiaomi have started layoffs;

5. Wish formulates a 2023 plan to reduce buyer transportation costs...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. 2023 Taobao New Year’s Festival investment rules are announced

According to December 19, Taobao recently released the investment rules for the 2023 Taobao New Year’s Goods Festival. The content shows that the warm-up time of this New Year’s Goods Festival is 00:00:00 on December 27, 2022-19:59:59 on December 29, 2022, and the official event time is 20:00:00 on December 29, 2022-23-11-4, 2023. This registration is divided into two parts: "seller registration" and "product registration". All activities registration must be submitted before the "seller registration" can be submitted before the "product registration" can be submitted. Seller and product registration will be suspended within 2 hours before the event officially begins and within 1.5 hours after the event officially begins. (Taobao Rules Center)

2. TikTok e-commerce data: Messi's related products sales are 45 times that of Mbappe

According to reports on December 19, Douyin e-commerce data showed that in the quarterfinals of this World Cup, the Argentine national football team ranked first in sales of peripheral products. The Portuguese national football team, Brazilian national football team, France national football team and the Netherlands national football team ranked second to fifth in sales of peripheral products. Among the stars such as Messi, Ronaldo, Neymar, and Mbappe, Messi is also far ahead in the influence of selling goods. According to statistics, among the two teams entering the finals, Messi's related products sales are 45 times that of Mbappe. Such as Messi's No. 10 printing blanket, Messi's short-sleeved T-shirt, and Messi's stamped plush hooded sweatshirt are all very popular among Douyin e-commerce users. (Beijing News Network)

3. Macau Live E-commerce Goods Festival will be broadcast today

On December 19, the "Macau Live E-commerce Goods Festival" jointly organized by Taobao Live, Macau Manufacturers Federation, Macau Live Association, Taobao Global Shopping, and Nanguang Logistics Co., Ltd., supported by the Liaison Office of the Central People's Government in the Macao Special Administrative Region and the Macao Economic and Science and Technology Development Bureau was held this morning in Aopinhui. Nearly 100 Macau brands participated in this Good Product Festival, and more than 380 Macau products appeared on Taobao platform. Nearly 50 Macau, Hong Kong and mainland e-commerce anchors participated in promoting Macau Good Products. (Diantao official Weibo)

4. Tmall’s 30-day offline withdrawal service and its specifications

On December 19, Tmall issued an announcement stating that in order to continuously standardize the Tmall service experience, Tmall plans to lower the service specifications and services corresponding to the "30-day Relief Refund Service Specification". For transactions that have been paid before the offline service, it is still necessary to continue to fulfill the corresponding services. This rule will be announced on December 19, 2022 and will come into effect on December 26, 2022. (Tmall platform rules)

5. General provisions of the 2023 JD Open Platform New Year’s Festival activities were announced

According to December 19, the general rules of the 2023 JD Open Platform New Year’s Festival were announced recently. This year's JD New Year's Festival will focus on four core scenarios: New Year's renewal, affordable New Year, home flavor and New Year's gift delivery, covering a variety of types of products such as big-name and top-notch goods, affordable goods, and regional characteristics. The 2023 JD New Year’s Festival will focus on the five periods of "warm-off period, Laba New Year’s Eve period, scene period, small year period, and Spring Festival delivery period". (Jingmai Business Center)

6. TikTok E-commerce Goods New Year’s Goods Festival Investment Conference is about to be held

On December 19, the Douyin E-commerce Goods New Year's Goods Festival investment conference was held today and will be held for all merchants and experts. The event will be broadcast live, covering multiple channels such as Douyin E-commerce assistants, learning centers, Byte Live Broadcast, and Video Accounts. Starting from December 18, the investment promotion registration channel will also be fully opened. Based on the current development trends and consumption trends of Douyin e-commerce, we will introduce the gameplay and support rules of the New Year’s Festival activities. Data shows that from December 2021 to November 2022, Douyin e-commerce orders were 1.3 times that of the same period last year, and the cumulative payment orders of users exceeded 19.5 billion. (Douyin e-commerce marketing observation)

Internet news

7. News says that multiple departments of Xiaomi have started layoffs

An Xiaomi employee reported that the scale of layoffs was large, and many other departments were involved in the mobile phone department, Internet department, China department and other departments, but the layoffs were not the same. Among them, the proportion of layoffs in some departments in China is as high as 75%, and the Internet department also has a team layoffs of 40%. There have been reports that Xiaomi plans to lay off employees on a large scale to reduce labor costs and estimate that the number of layoffs in this round will reach 6,000. According to this figure, the layoffs will be close to 20%. According to the financial report, as of September 30, Xiaomi Group had a total of 35,314 full-time employees, of which 32,609 were located in mainland China. Xiaomi has not commented on the above news. (Interface News)

8. Miaosuda Electric fulfills its promise to "Guess the World Cup champion full refund" activity: start the refund process from today

On December 19, Miaosuda issued an announcement saying: "Congratulations to Argentina for winning the World Cup! Starting today, Miaosuda Electric has launched a full refund to fans who support Argentina, and all TVs bought on Double 11 are free to get." According to Miaosuda's previous statistics, 21.5% of the users who participated in the "Guess the World Cup Champion Refund Full Money" activity, ranking second on the betting list. Miaosuda said, "regardless of whether you lose money or not, you will definitely do what you promised." (Miaosuda Electrical Appliances Weibo)

Cross-border newsletter

9. Wish formulates a 2023 plan to reduce buyer transportation costs

On December 19, mobile e-commerce platform Wish recently announced at its 2022 Global Merchant Summit that it will refocus on improving customer experience, deepening merchant relations and achieving excellent operations. During the summit, Wish also set a vision for next year, which includes major reforms to its shipping pricing structure to reduce transportation costs for consumers. In the first half of 2023, Wish will look at discounted shipping plans, “Buy More and Save” offers, and WishPost’s simplified price list to support these plans. (wish)

10. Ozon launches new payment method "Lianlian Cross-border Wallet"

On December 19, Ozon's global team issued a notice saying that Ozon has launched a new method of collection - Lianlian Cross-border Wallet. The new way to facilitate sellers to pay with Ozon and will lift some restrictions on cross-border transfers. Sellers will no longer need to provide additional information to the bank and payments will be more stable, as in working with local partners. In the future, Lianlian International and Ozon will work together to create a more convenient payment collection experience for platform sellers: the platform withdrawal threshold will be lifted soon, and sellers will be supported to directly bind Lianlian accounts and no longer need to fill in bank card information. (Ozon Global)