#Laogao E-commerce Newsletter#[E-commerce Evening News on September 19]

Evening information: Tmall Double 11 will open the meta-cosmic space: support consumers to build their own image virtual shopping; JD content ecosystem announces the gameplay of Double 11: Live graphic and short video linkage upgrade; Pinduoduo officially launches the "2022 Duoduo Overseas Support Plan"; Crazy Brother Yang's single-day GMV reaches 63.937 million, which tops the Douyin anchor sales list on September 17; Amazon opens a new distribution center in Washington...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall Double 11 will open the meta-cosmic space: support consumers to build their own image virtual shopping

September 19th news, recently, at the 2022 Alibaba Mom M Summit, Su Yu, general manager of Alibaba Mom Platform Marketing Planning Center, revealed that this year's Double 11 platform will launch the immersive meta-cosmic space "Mantavos". It is reported that consumers can create their own personal image experience interactions, or browse store virtual consumption and conduct entertainment experiences. At present, the project has reached in-depth cooperation with multiple brand customers. (Metauniu Network)

2. Kuaishou e-commerce trust purchase specifications: new data filtering threshold

On September 19, Kuaishou issued an announcement on the revision of the "Kuaishou E-commerce Trust Purchase Standards". This specification adds a new data filtering threshold on the basis of opening rights and interests. Only when the owners and experts who meet the data requirements can their products display the trust purchase label on the front end. These rules were issued on September 19, 2022 and came into effect on September 26, 2022. It is reported that the basic general rights and interests of Trust Purchase are: merchants must provide "seven-day no-reason return", "extremely quick refund", "one fake compensation for nine", "return shipping fee" and "destroyment refund" services for the goods in the store. Industry rights: In addition to meeting the above basic general rights requirements, merchants who operate specific categories must also provide users with industry rights services including "alleviation refund" and "breakable refund". If the owner's shopping experience score is less than 4.5 points or the merchant's store opening time is less than 90 days, and the merchant's negative review rate on the 14th is not higher than twice the average market, etc., communications will not be available for purchase. The evaluation criteria for experts are that the shopping experience score is no less than 4.3 points, the store opening time is no less than 30 days, etc. (Yibang Power)

3. JD.com’s “Fuyao Plan” can provide advertising for one month without service fees

On September 19, JD.com Merchant Center announced that the "Fuyao Plan" jointly built by JD.com Channel Advertising Sales Department & Jingmai Service Market can experience advertising agency investment for one month with no service fee. It will use the agent's professional advertising capabilities to help merchants improve advertising effectiveness in the form of diagnosis + agency investment + training. At the same time, Fuyao Plan 2.0 has been fully upgraded in terms of cooperation mechanisms and service objects, and is open to all merchants on the JD platform. It has multi-party procurement, marketing, advertising operations, and advertising sales, and has more than 120 advertising agents. (E-commerce News)

4. Douyin e-commerce special governance of three no products: the store will be cleared out in serious circumstances

According to September 19, Douyin e-commerce recently issued a special governance announcement on the three-no items, which will severely crack down on three-no items. In the announcement, Douyin e-commerce said that after the platform inspection, it was found that some merchants sold goods without product names, factory names, and factory addresses. This behavior not only violated the platform rules, but also violated the provisions of the "Product Quality Law of the People's Republic of China" and relevant laws and regulations, seriously disrupting the normal operating order of the platform and seriously affecting the user experience. In order to standardize the normal operating order of the platform and maintain the good merchant ecological environment of the platform, the platform will carry out special governance of the "three-no products". Starting from September 20, the platform will focus on monitoring the product name, factory name, factory address and other information of the product, and will entrust third-party institutions to conduct random inspections and verifications from time to time. Once discovered, the platform will deal with the goods in accordance with the "Rules for Merchant Violations" and the "Rules for Merchant-Product Identification and Signs Unqualified Rules". At the same time, depending on the severity of the circumstances, it will take measures such as, but not limited to, closure of business, deduction of deposits, and clearance of stores. Merchants are asked to check themselves in a timely manner and take the initiative to remove unqualified products to avoid unnecessary losses. (Yibang Power)

5. JD Content Ecosystem Announces Double 11 Gameplay: Live Pictures, Text and Short Video Linkage Upgrade

On September 19, JD.com Double 11 is coming soon, and many merchants have entered the state of "preparation". JD content ecosystem will start a new round of upgrades to JD live broadcast, short video, and graphics and text. By building new traffic operation rules and adjusting new traffic acquisition mechanisms, new growth of merchant brands will be achieved, and a new content ecosystem will be used to help brand merchants explode on JD Double 11, achieving synergistic growth in product and efficiency.  

On JD Double 11 this year, JD Live will take turns to play through five major gameplays such as "JD Flash Broadcast", "President Price", "Industry Live Day", "11.11 Super Qualifying Competition", and "Urban LIVE Life Festival", allowing more merchants to increase exposure and increase live broadcast conversion rate. At the same time, JD.com's content business will continue to accelerate its efforts to deepen its short video marketing position, upgrade its three aspects: short video presentation, merchant side, consumer side gameplay and creator gameplay, and awaken the emotional resonance between users and brands with the "Topic Challenge" gameplay. In terms of presentation, the entire video content is presented in the form of aggregation of topic content, matching the exclusive traffic exposure of search, recommendation, and shopping channels on the content side, allowing users to easily perceive the atmosphere of hot topics and enhance brand exposure. In terms of gameplay, JD.com will launch more than 50 topic challenges, of which more than 20 are topics jointly built with JD.com various categories.  

In terms of graphics and text, JD.com's "grass planting officer", "discover good goods" and "evaluation questions and answers" will build a grass planting content marketing site. "Grass Planting Official Business" will launch three major gameplays: "Grass Planting PK Competition", "JD Hundred People Planting Grass Group", and "Share Gifts after Purchase". The "Discover Good Goods" business has also undergone a new upgrade during Double 11. The two major gameplays: "Add to add a wish list to unlock large-value coupons for explosive products" and "Group Buying Wishes to Second Large-value Coupons" continue to attract users. "Comment Q&A business" will also give merchants more initiative, and merchants will have priority answers, and the live broadcast room Q&A business will also help anchors efficiently solve consumers' pre-purchase decision-making problems and accelerate conversion. (Yibang Power)

Internet news

6. Crazy Brother Yang's single-day GMV reached 63.937 million, which ranked first on Douyin anchor sales list on September 17

On September 19, Xinbaer compiled and analyzed the daily data of Douyin e-commerce sales on September 17, showing that on September 17, the live broadcast room of the anchor "Crazy Little Brother Yang" ranked first in the Douyin anchor sales list, with a GMV of 63.937 million and a live broadcast sales of 1.092 million. There was 1 live broadcast, with a total of 82 items on the shelves. As of now, Crazy Brother Yang has 95.89 million fans on TikTok and has received 800 million likes. In addition, the live broadcast room of the anchor "Little Bears" ranks second with sales of 55.173 million, with live sales of 392,000. There are two live broadcasts, mainly food and beverage, household goods, and beauty products. (E-commerce News)

7. Top 50 Most Innovative Companies in the World in 2022: Apple ranked first in Tesla No. 5

On September 19, Boston Consulting Corporation (BCG) announced the list of the 50 most innovative companies in 2022, with Apple ranking first for the second consecutive year and Tesla ranking fifth. Among Chinese companies, Alibaba, Lenovo, JD.com, Xiaomi, Tencent and others are on the list. For the second consecutive year, Apple has taken the top spot on the list. Microsoft ranks second, Amazon ranks third, Google's parent company Alphabet ranks fourth, and Tesla ranks fifth. Ranked sixth to tenth are: Samsung, Moderna, Huawei, Sony, and IBM. The Chinese companies on the list include: Alibaba (22nd place), Lenovo (24th place), JD.com (30th place), Xiaomi (31st place), Tencent (41st place), and ByteDance (45th place). Four new companies on the list this year: ByteDance (45th), Nvidia (15th), Panasonic (46th), and fashion e-commerce platform Zalando (25th). (DoNews)

Cross-border newsletter

7. Dunhuang.com initiates the "Dunhuang.com Seller Growth Plan"

On September 19, Dunhuang.com officially launched the "Dunhuang.com Seller Growth Plan", which is an empowerment and cultivation plan customized according to the needs of merchants in different growth stages. Including sailing plans, endurance growth plans, community cultivation and other forms. Through these courses, merchants can master the basic ability and advanced operation capabilities of opening stores on Dunhuang.com platform, such as store decoration, logistics and delivery, and new store operations. You can also learn advanced skills such as traffic channel expansion, product repurchase rate improvement, and marketing scenario expansion. (E-commerce News)

8. Amazon opens a new distribution center in Washington

According to reports on September 19, Amazon has reportedly opened a new distribution center in Renton, Washington. The new distribution center covers an area of ​​130,000 square feet and is responsible for handling same-day delivery orders. Drivers of Amazon Flex delivery service will be responsible for delivering the center's merchandise to customers. Currently, about 100 Flex drivers serve the center, and Amazon says it will increase to 250 workers in the future. Amazon has also introduced inventory management metrics in the center to predict popular items and better help sellers prepare their stocks. According to the company, AirPods, Coronavirus Testing Reagents and Fire TV Sticks are the most popular in Renton. (E-commerce News)

9. Pinduoduo officially launched the "2022 Duoduo Overseas Support Plan"

On September 19, Pinduoduo announced today that it had officially launched the "2022 Duoduo Overseas Support Plan". The plan will help Chinese manufacturing companies explore overseas markets by providing digital integration, brand incubation, logistics support, legal support, resource subsidies and other services, and upgrade from brand OEM to brand overseas. (E-commerce News)

10. The eBay Australia Station implements the new version of the sales policy for prescription and over-the-counter drugs starting from October 19

On September 19, the official announcement of eBay Australia Station stated that from October 19, 2022, the new prescription and over-the-counter drug sales policies will take effect. For sellers currently publishing items in over-the-counter medication and treatment categories, the new changes will help sellers better comply with Australian regulations, while also giving buyers more confidence to buy medications on eBay. It should be noted that starting from October 19, 2022, the eBay platform will remove over-the-counter drugs sold by private sellers. (E-commerce News)