As sellers, we are looking for traffic. Traffic can be said to be the "lifeline" of the store, especially the traffic on Taobao homepage, which is what our merchants dream of.
In fact, there are many other traffic portals on Taobao’s homepage. The platform will make personalized recommendations based on buyers’ consumption habits, such as “good goods”, “must buy list”, “popular markets”, “love shopping”, etc. Many sellers are confused: How to obtain these recommended traffic? In fact, the most basic and easy to overlook is that these entrance display pictures are all white background images.
Taobao has more than 100 million active users every day, but if there is no white background image that meets the requirements, it will not be displayed on the homepage. In other words, your product cannot be browsed in the homepage entrance of these channels. In this way, will your losses be huge? ! If others have done everything, only you have not done it yet, will the losses be greater?
Use "Good Goods" as an example:
For example: if buyers are more interested in women's clothing, then the entrance pictures of these products on Taobao mobile phones will try to show the entrance pictures of relevant categories. At the same time, in order to ensure that what you see is what you get, after clicking on each product to enter the detailed page, the entrance treasure will have corresponding recommendations on the first screen.
Therefore, if it can appear on the homepage of Taobao on mobile phones, it will not only obtain a large amount of accurate exposure traffic, but also obtain additional traffic from the top of the baby in the product. The buyer will be attracted by the entrance map, so the corresponding baby's click-to-buy conversion will be very high!
However, what kind of white background images are more popular and more likely to be recommended?
1. Before making white background maps, products must enter the pools of each channel.
Before making a white background map, the merchant needs to complete one step: enter the pool of various channels. At present, each content or transaction channel has its own library pool. When merchants replace the fifth main image with a white background image, the image presentation complies with the basic specifications, the backend will form an ODPS report interface, which will be connected to the interfaces of each channel, and the product will be recognized by the channel and enter the pool to choose and recommend. But there is a prerequisite for this, that is, the merchant itself is already in this pool. For example, a merchant is already in the Ai Shang Pool. When the product is replaced with a white background, the homepage will be exposed. Otherwise, they can only wait for the consumer to enter the Ai Shang Channel to read the details of the baby.
Replacing the fifth picture of the main picture of the product with a white background is not a mandatory nature, but if some merchants do not do this work because they think that each piece of food has to replace the picture and the workload is relatively large, it is equivalent to completely giving up the opportunity to personalize the Taobao homepage. White background pictures are not only a rigid requirement for home page entrance display pictures, but also for some industry waiters and experts, they are more inclined to choose products with white background pictures for recommendation. For experts, obtaining commissions requires consumers to make purchases, and products with homepages that reveal opportunities are easier to convert.
2. Standards for white background pictures on Taobao homepage
1. Image size: square, the image size must be 800x800;
2. Picture format and size: JPG format, within 300k, and greater than 38k;
3. The background must be pure white background. It is best to clean the material cutout and edges without shadows. There should be no unnecessary backgrounds, lines and other untreated elements;
4. No logo, no watermark, no text, no splicing, no psoriasis;
5. It cannot be photographed by models, and no parts of the human body can appear: such as hands, feet, legs, head, etc.;
6. It must be flat or hanging, and no clothes hangers (the hooks of clothes hangers are not allowed), fake molds, product tags, etc.;
7. The product needs to be displayed on the front, not on the side or back, and the main body should not be tilted left and right;
8. The pictures are beautiful and have a strong sense of quality. The product display should be as flat as possible without wrinkles;
9. The composition is bright and concise, the main body of the product is clear, clear and prominent, and should be placed in the center;
10. Only one subject can appear in each picture, and no more than one identical subject can appear;
11. In order to ensure that the product is displayed more clearly on the mobile phone, the product should be kept beautiful and minimized in the blank space;
12. The product subject in the picture must be fully displayed, and the display ratio should not be too small. The product subject must be greater than 300x300.
Product display suggestions for sets for sale:
No matter how many pieces of the set, there should be one product main body among the several items in the set, and the others should be supplemented;
The composition of the product should be compact, and the spacing between several products should not be too large, as it will affect the display effect of the product;
The composition should not be too slender and try to be square as possible, as this will be the best way to display the products on the homepage;
After the sellers have finished making the pictures, they might as well check whether the pictures they upload meet these requirements one by one.
3. Detailed picture case demonstration
Let's take a look at some pretty good examples:
Single product
Set
Of course, in addition to good cases that comply with the rules, there are also a large number of white background pictures that do not meet the requirements:
1. There are no models or human parts
2. Display the front, try not to side or back
3. The display ratio is too small and there are too many blank spaces
4. No more subjects can be displayed
5. Logo, text, psoriasis, etc. cannot appear
6. Clothes hangers and product tags cannot appear
7. The background is not pure white background, there cannot be any shadows, etc.
8. Products cannot be tilted left and right
9. The product is not flat enough and has many wrinkles
10. The product subject display is incomplete
11. The body of the set display is unclear and too tilted
Make the standards that can be quantified and visualized, and then optimize some unquantifiable system capture rules, so that there will be greater opportunities to obtain traffic. I hope that students who see this article can calm down and operate, and forward and spread to more e-commerce friends around them. The peak period of spring traffic is approaching, and I hope everyone can get better traffic! (Taobao University)
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