#Laogao E-commerce Newsletter# [E-commerce Morning News on December 8]

Morning information:

1. Taobao and JD.com will start the Double 12 warm-up period on December 8;

2. Alibaba invested US$342.5 million in Lazada;

3. News said Qunar.com canceled some performance bonuses this year;

4. Video accounts fully open up information flow bidding and placement to help brand operations improve quality and efficiency;

5. AliExpress will adjust the shipping quotation for the Russian overseas warehouse cafeteria from next year...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao and JD.com will start the Double 12 warm-up period on December 8

According to December 7, this year's Double 12 is coming soon. From midnight on December 8, Taobao, Tmall and JD.com will officially start the warm-up period of Double 12 activities. On Taobao and Tmall, this year's Double 12 activities are divided into warm-up period and official period. Taobao discounts are 30 yuan off for purchases over 200 yuan, and Tmall discounts are 40 yuan off for purchases over 300 yuan. In terms of specific gameplay, from December 8 to 12, the platform will issue limited-time Double 12 red envelopes, which will be collected from time to time. The red envelope usage time is limited, and it will automatically expire if it expires and is not used. The Double 12 activities of the Video Number are divided into water storage period, execution period and climax period. (E-Commerce Research Center)

2. JD Hour Shopping launches a special event of “Wannandi Beibei Shabu Hot Pot”

According to the news on December 7, data from JD Home and JD Hour Shopping show that in the past week, heating appliances, heating clothing, etc. have all experienced sales growth. In order to make consumers feel more warm in the cold winter, JD Home and JD Hour Shopping provide convenient services of "online ordering and hourly delivery", it simultaneously launched a discount of brand heaters and electric hot pots from as low as 10% off. At the same time, it meets consumers' preference for eating hot pot in winter, and launched a special package of "Wannandi Beibei Shabu Hot Pot" that combines various hot pot ingredients such as meat rolls, meatballs, base ingredients, etc., and purchase them in one-stop. (Dada Group Blackboard Newspaper)

3. Video accounts fully open up information flow bidding and delivery to help brand operations improve quality and efficiency

On December 7, the WeChat Video Account's native advertising bidding promotion capabilities were officially announced to be launched, supporting advertisers to promote short videos and live broadcasts.

With the help of native advertisements of video accounts, companies can promote products through short video content, attract application downloads, collect sales leads, add fans to the public account, or directly attract traffic to the live broadcast room. With the help of rich content and scenarios, they can efficiently reach target users within the video account with the shortest link, creating more business increments. (Yongzhou News Network)

4. JD.com data: Sales of fried pork skewers increased by more than 10 times month-on-month in the past week

According to the news on December 7, data from JD Home and JD Hour Shopping show that in the past week, heating appliances, heating clothing, etc. have all experienced sales growth.

Sales of gloves and snow boots increased by more than 10 times month-on-month, sales of down jackets increased by more than 9 times month-on-month, and sales of children's cotton shoes increased by more than 8 times month-on-month; in terms of heating appliances, sales of heaters, warm babies, etc. increased by more than 10 times month-on-month, and sales of electric blankets increased by more than 9 times month-on-month. In addition, sales of stomach-warming ingredients such as kebabs increased by more than 10 times month-on-month, and sales of hot pot vegetarian ingredients increased by more than 6 times month-on-month.

In addition, in the past week, on JD Home and JD Hour Shopping, the search volume of "warm" keywords increased by more than 5 times compared with last month. (Investors Network)

Internet news

5. Most popular Chinese stocks fell on Wednesday. Tuniu rose by more than 20% against the trend.

According to news on December 8, most popular Chinese stocks fell on Wednesday, with the Nasdaq Golden Dragon Index falling 2.83%. Tuniu rose by more than 20%, Daily Youxian rose by more than 7%, Shangmaiji rose by more than 6%, Bilibili rose by more than 5%, NetEase Youdao rose by more than 3%, Yixian E-commerce, Dingdong Maicai, and Mogujie rose by more than 1%. Vipshop, Pinduoduo and Xinyang fell by more than 1%. (Sina Finance)

6. News says Qunar.com cancels some performance bonuses this year

On December 7, a netizen recently broke the news on Maimai that Qunar.com released an internal email showing that the 2022 combat sequence employees' second half of the year will be cancelled; the 13 salary will be paid normally in January 2023 according to the rules; the annual performance appraisal window will remain unchanged, and the results will be used as an important reference factor for subsequent talent inventory, promotion and incentives. As of now, Qunar has accumulated nearly 600 million users, and the cumulative download volume of APPs worldwide exceeds 6 billion. (Phoenix Technology)

7. UU Running Errands and Douyin Life Services reach a "group buying and delivery" collaboration

On December 8, the instant delivery platform UU Running Errands and Douyin Life Service have recently officially reached a "group purchase and delivery" cooperation.

As the first batch of instant capacity service providers to cooperate with Douyin Life Service, UU Running Errands has joined hands with Douyin Life Service Platform to create a high-quality "new group purchase and delivery experience" for users with its solid capacity foundation and flexible operation capabilities.

At present, the "group buying and delivery" service provided by UU Running Errands to Douyin life service merchants has been piloted in many cities and is being continuously optimized. Merchants can use UU running errands to provide Douyin users with "one-click orders". UU running errands will pick up the goods at home and deliver them to customers as soon as possible; after users place orders with UU running errands, a special Running Man will also go to the merchant to pick up food in the store to deliver them to your home.

This cooperation means that whether during the live broadcast or during the video watching, users can plant grass and place orders, truly realizing the full-link consumption experience of "watch, buy, and deliver". (Pinecone Finance)

Cross-border information

8. Alibaba invests US$342.5 million in Lazada

According to data obtained by media DealStreetAsia from the Singapore Accounting and Enterprise Control Bureau, Alibaba recently injected US$342.5 million into Southeast Asian e-commerce platform Lazada. Adding to the $378.25 million in May and $912.5 million in August, Alibaba has invested more than $1.6 billion in Lazada this year. According to reports, Lazada's latest valuation reached US$11.3 billion after this round of capital injection. It is reported that since acquiring Lazada in 2016, Alibaba has injected US$1 billion and US$2 billion into Lazada in 2017 and 2018 respectively. While increasing capital by US$2 billion in 2018, former Ant Financial CEO Peng Lei took over as CEO of Lazada. (DealstreetAsia)

9. Dunhuang.com adds the "Rules for Free Shipping for First Order for Class B Buyers"

The announcement stated that in order to promote the completion of order transactions, increase the purchasing scenarios of wholesale buyers, and establish a long-term and stable supply relationship between buyers and sellers. The platform will soon launch the "Class B buyers' first order free shipping and refund rights", and now launch the "Class B buyers' first order free shipping and refund rights rules". The new addition of this rule will officially take effect on December 19, 2022. Currently only for buyers in the United States. Sellers participating in the "First Order Free Shipping and Return" can obtain the following rights: Exclusive product front desk inspection; Exclusive Class B scenario operation; Accurate Class B traffic import; Other rights. (Dunhuang.com)

10. AliExpress will adjust the shipping quotation for overseas warehouses in Russia from next year

According to December 8, AliExpress recently released the "Announcement on the Adjustment of Shipping Quotation for Russian Overseas Warehouse Gadgets".

The announcement stated that from January 1, 2023, AERU Overseas Warehouse Cainiao Committed to Da (hereinafter referred to as Committed to Da), AERU Overseas Warehouse Cainiao official package (hereinafter referred to as Official package), AE Russia Official Overseas Warehouse (hereinafter referred to as Official package), Cainiao tail-trip logistics freight quotation plan will be adjusted. (Seller's Home)