Laogao E-commerce Club shares a comprehensive analysis of Taobao clothing shooting skills and Taobao seller photography skills. First of all, we are very clear about opening an online store on Taobao. If online stores sell things, the visual effect of the product is very important, which is what we usually call visual marketing. For a good product, you have to find a way to show it. How to show your own product? As we all know, photography is indispensable.
As a Taobao seller, there are many different types of products, such as those who sell clothing need to take pictures of people, models, shoes and hats, and accessories. Shooting different things requires different studios and different lighting techniques. Here we provide some real-life pictures, which are marked with the camera settings and lighting techniques for the scene we took at that time. I hope it will be helpful to Taobao friends.
(1) Full white background light will make the picture cleaner and fully highlight the subject. During the shooting, the main light is located 45 degrees directly above the person being photographed. The two lights are on the background and the background is brightened. This way, the main lights can be more prominent and the picture is cleaner.
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(2) Three-dimensional light will cause a triangle to appear on the cheeks on both sides of the nose platform, making the bridge of the nose look straight, the light will brighten the hair, the skin lines will produce shadows, the texture will be very strong, and the characters will have a three-dimensional feeling.
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(3) Large flat light distribution is very wide in portrait shooting. This light distribution method makes the image light softer, the exposure is relatively uniform, and the image is beautiful. The above three pictures are model pictures with different effects taken through different lighting techniques: "full white background lighting", "three-dimensional light" and "large flat light lighting". For reference by Taobao clothing sellers. Below are some still life photography lighting techniques and basic camera settings. I hope it will be of some help to Taobao sellers.
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(4) In this picture, shooting techniques that are prone to highlights and mirror reflections are introduced: use a black piece of paper, dig a small hole in the middle, and put it on the lens; and use soft light paper to surround the product and make a fully isolated light distribution method.
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(5) This picture is a product with a transparent texture. In order to make the product feel transparent, a backlight shooting method is adopted. This way, the shooting makes the product look more distinct and three-dimensional.
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(6) This picture is taken of a metal reflector. Adding a soft light plate during shooting will make the subject have a strong texture.
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(7) This is a shoe shooting technique . There are many Taobao sellers who are taking pictures of this type of product, and they all want to take ideal pictures, but they are not sure how to use the light. When shooting, you should pay attention to finding a highlight point to cut in, so that the shoes you photographed reflect the quality of the shoes through highlights. (Text/Taotian Clothing Shoes and Bags on Taobao)
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