#Laogao E-commerce Newsletter#[E-commerce Evening News on December 2]

Evening information:

1. Gome Electrical Appliances denies that the filing of bankruptcy submitted to the party that the court filed a case for review;

2. Tianya Community’s rumor refutation is closed: Everything is normal on the platform at present;

3. Cainiao announced that the Taobao "Double 11" Dragon and Tiger List ranked first in the express delivery industry in the comprehensive score;

4. Kuaishou E-commerce releases the "2022 Short Video Operation White Paper";

5. Amazon US website: Some product listings have added three mandatory attribute requirements...

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E-commerce newsletter

1. Cainiao announced the "Double 11" Dragon and Tiger List YTO comprehensive score ranking first in the express delivery industry

On December 2, Cainiao recently released the data on this year's Taobao "Double 11" Dragon and Tiger List, showing the comprehensive ranking of cooperative express companies in terms of timeliness, service quality and customer experience. According to statistics from the list, at the end of the "Double 11" promotion, YTO's Taobao "Double 11" shipment yield rate in 2022 was 97.01%, ranking first in the express delivery industry. The total ranking list with comprehensive indicators such as shipment yield rate, shipment yield rate, complaint rate, and abnormal problem resolution rate, YTO's comprehensive score was 99.84, also ranked first in the industry. (Yuantong Home)

2. Douyin life service service provider access upgrade and enter the entire process online

On December 2, Douyin Life Service issued an announcement stating that the platform has fully upgraded the application process for Douyin Life Service Service Providers to settle in. According to reports, in terms of entry process, service providers need to fill in the basic information of the company strictly in accordance with the relevant certificate information. Prepare the scanned business license, photos on the front and back of the corporate identity card, etc. in advance for three qualification certifications: subject qualification, public verification, and CA signature. After the information review is passed, receive the contract message sent by the platform, or directly click "Read and Sign" to sign the contract. After configuring the corporate payment account of the service provider's enterprise entity, pay a 100,000 yuan cooperation deposit through system guidance. (Tik Tok Life Service Business Observation)

3. Kuaishou E-commerce releases the "2022 Short Video Operation White Paper"

The production of trailer short videos continues to rise, driving the rapid growth of GMV of the platform's short videos. The total GMV value generated by Q2 and Q1 is 12%. Among them, from October 20 to 31, Kuaishou Beauty anchor Yu, released a total of 172 short trailer videos, with the number of short videos exposed to 137 million, and the GMV generated by the guidance exceeded 10 million; from October 20 to 31, the transaction volume of Ice Cream Sister's goods reached 930,000 yuan, of which the transaction volume of trailer short videos was nearly 800,000 yuan, accounting for 86% of the contribution; from October 20 to November 5, Kuaishou's big-size women's clothing anchor Pang Dabao Big Size released a total of 409 short trailer videos, and the GMV brought by the video also reached 920,000 yuan, contributing 14% of the GMV. (Kuaishou E-commerce)

4. 1688 adjusts interactive information rules to define information release behaviors that harm the interests of consumers or platforms

According to December 2, the 1688 platform announced that it will make adjustments to the "1688 Platform Interaction Information Rules", and the modification will take effect on December 9. Impersonate the official identity of the platform and publish content that harms the platform's interests, which has adverse effects on the platform. (1688 platform rules)

5. Alibaba and Li Vocational College jointly build the Orange Dot Rural Revitalization Industry College

On December 2, the Orange Point Rural Revitalization Industry College, jointly built by Alibaba Group and Lishui Vocational and Technical College, was recently unveiled. Not long ago, the two sides signed a cooperation agreement on the "Alibaba Orange Point Rural Revitalization Industry College". (Released by Lishui)

Internet news

6. Mixue Ice City is about to be launched in Tokyo, Japan. The first store in South Korea has officially opened.

On December 2, Xiaohongshu account "MIXUE.Japan" recently released a "late night trailer", saying that the account is the only official account of Mixue Ice City, Japan. Mixue Ice City said that Japan's first store has been locked in the Omotesando area of ​​Tokyo, Japan. On November 23 this year, the first store in Mixue Ice City in South Korea opened. This store is located near Seoul Central University, focusing on student consumer groups. In terms of products, Mixue Ice City still sells lemonade and strawberry milkshakes that are consistent with the domestic menu. According to the comments of consumers who went to visit the store, the Korean Mixue Ice City ice cream is priced at 1,000 won and the coffee is 1,500 won. (Global Network)

7. Tianya Community's rumor refutation is closed: Everything is normal on the platform at present

On December 2, in response to the recent rumors that "Tianya Community has closed down and terminated services", Tianya Community issued a statement on December 1 saying that everything is normal on the Tianya Community Platform at present. At 17:00 on November 22, a network failure occurred on Tianya Community Platform. After repairing by the technical team, it returned to normal at 18:00 on November 25. During the failure period, Tianya Community issued a notice. Tianya Community strongly condemns and will hold the infringer legally accountable in accordance with the law, and reasonably and legally safeguard the reputation and rights of Tianya Community Platform. (Tianya Community Weibo)

8. Gome Electrical Appliances denies that the bankruptcy filed and submitted the party that the court has a process for filing a case.

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Cross-border newsletter

9. JD Logistics warehouse No. 2, Dubai, Middle East, starts operation

On December 2, JD Logistics' Dubai No. 2 Warehouse located in the United Arab Emirates was officially put into use recently. Dubai No. 2 Warehouse has 12,000 square meters of indoor warehousing space, providing full-chain warehousing logistics services including bulk cargo transportation, whole-counter sea transportation, air transportation, transit, customs clearance, warehousing, sorting, one-piece delivery and other, and can meet the fulfillment needs of B2B and B2C orders at the same time. Dubai Warehouse No. 2 will work with JD Logistics Dubai Jebe Ali Free Trade Warehouse to provide domestic overseas brands and local brands, merchants and traders with integrated supply chain solutions radiating to Asia, Africa and Europe. (China Radio and Television)

10. Amazon US website: Some product listings add three mandatory attribute requirements

On December 2, Amazon's US website issued an announcement stating that starting from December 8, new and existing products of certain product types have added three mandatory attribute requirements: color name, product description and category name attributes. Products without valid attribute values ​​will not be available. Among them, shirts, sweatshirts, pants, swimsuits, sweaters, shorts, and tight leotards add color name attributes. (Amazon Seller Forum)