Evening News: Shopee will officially charge a deposit from the seller; make a friend and start overseas e-commerce training courses related to the company have completed the gray test; Suning’s two affiliated companies have been frozen for tens of millions of yuan in deposits; Douyin manages “bad plot live broadcast” and punishes 99,074 related illegal accounts; Koreans “reverse overseas shopping” on AliExpress, rush to buy Chinese fascia gun e-sports keyboard...
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E-commerce newsletter
1. News says that the Temu business priority of Pinduoduo is higher than that of the main site at this stage
According to the news on November 29, according to "LatePost", the priority of Pinduoduo Temu business is higher than that of the main site at this stage. It is worth mentioning that recently, the Pinduoduo Company's investor relations page has launched a new domain name pddholdings.com, upgrading from "Pinduoduo" to "Pinduoduo Holdings". At the same time, when describing the business scope, Pinduoduo ranked North American e-commerce Temu ahead of Pinduoduo's main website business. After the revision, Pinduoduo claims to be a multinational business group that owns and operates a series of businesses, including Temu, the North American consumer e-commerce market and Pinduoduo, a leading social commerce platform... (LatePost)
2. Taobao adjusts the "Taobao Digital Entertainment Market Management Standards": "Digital Life" implements category specialization
According to November 29, Taobao recently issued an announcement stating that it will adjust the "Taobao Digital Entertainment Market Management Specifications". The rules change will officially come into effect on December 13, 2022. The main changes involved: the implementation of category specialization of the first-level category "digital life"; the new category access and clearance requirements and product release requirements. After the change, the "Taobao Digital Life Industry Management Standards" is applicable to Taobao sellers who publish products under the first-level category "Digital Life". (Taobao Rules Center)
3. Douyin's "bad plot live broadcast" is punished and 99,074 related illegal accounts are punished.
According to November 29, Douyin issued an announcement today on the governance of "bad plot live broadcast". The announcement stated that since January this year, Douyin Live has punished 99,074 related illegal accounts, and has recovered live broadcast permissions for 31,491 accounts with continuous violations, and has recovered the use permissions for 964 accounts indefinitely. (Tik Tok Live Counselor)
4. Make a friend and start overseas e-commerce training courses. Gray test has been completed
According to 36Kr, the Jiaoge Friend Company, co-founded by Luo Yonghao, is planning overseas e-commerce training business, mainly undertaken by the "Jiaoge Friend Overseas Business Department" and the "Jiaoge Friend E-commerce Academy" based on the Tik Tok ecosystem. The executives of Jiaoke revealed that Jiaoke did plan overseas e-commerce training business and positioned it as one of the company's future key projects. Therefore, the project was able to gather a large number of top teaching and research resources inside and outside the company, and also established a database of overseas cases. As of now, the overseas e-commerce training courses at Make a Friend Overseas E-commerce Academy have completed the grayscale test. (36Kr)
Internet news
5. Pop Mart Alipay mini program has a transaction volume of nearly 50 million in 15 days and has added 100,000 new brand users.
On November 29, the "Alipay Open Platform" disclosed data. In recent activities, Pop Mart's transaction volume was doubled directly within 15 days by nearly 50 million, with a ROI of 3772, of which more than 60% of new customers, and specifically obtained more than 50,000 new customers in stores and about 100,000 new users in brands. Pop Mart actually invested not much during this period. Except for the fixed costs that are not related to the activities, the additional investment in the activities is the material cost of more than 10,000 yuan and some peripheral products. It is understood that Pop Mart began to deploy mini programs on Alipay and other terminals in 2019. (New consumption)
6. Alipay launches rare word keyboard
On November 29, Alipay launched a rare word keyboard to solve online services such as identity authentication. After the uncommon user passes Alipay identity authentication, he can bind his card, pay with faces, and check and use a series of government services such as provident fund, medical insurance cards, and traffic management. "Unknown users who need to apply for Zhejiang health code can now apply and view it directly on Alipay." A relevant person in charge of Alipay specifically mentioned, "If you encounter problems during use, you can take screenshots and feedback on Alipay." (Tianxia Online Merchants)
7. Suning’s two affiliated companies were frozen for deposits of tens of millions of yuan
According to the news on November 29, Tianyancha App, the property preservation documents in the arbitration procedures of Mapletree Jinda Warehousing Co., Ltd. and Shanghai Suning Logistics Co., Ltd. have been made public recently. The document shows that the applicant Mapletree Jinda Warehousing (Shanghai) Co., Ltd. applied for property preservation from the Shanghai International Economic and Trade Arbitration Commission, requesting that the respondents Shanghai Suning Logistics Co., Ltd. and Suning Convenience Supermarket (Nanjing) Co., Ltd. be frozen or the property of corresponding value is seized. After review, the court held that the applicant's application complies with relevant laws and ruled to be executed. (Tianyan Check)
8. JD.com launches contactless delivery in the whole city
According to reports on November 29, it is reported that due to the impact of the epidemic, the demand for Beijing citizens to purchase daily necessities online has surged. According to the relevant person in charge of JD.com’s Beijing region, some offline stores currently have the challenge of temporary closure and shortage of manpower. After quick sorting and communication, JD.com’s Beijing region still has nearly 10,000 stores to ensure online business, providing citizens with "online ordering and offline delivery to home" services. The main supply guarantee stores are supermarkets, convenience stores, fresh vegetable markets, and pharmacies. (Beijing Daily)
Cross-border newsletter
9. Shopee will officially charge the seller for deposit
On November 29, Shopee issued an announcement stating that in order to better maintain the official order of the Shopee platform and ensure the shopping experience of buyers during the event, Shopee officially upgraded the activity margin policy of the original Shopee platform to the margin policy of the seller on the Shopee platform from December 1, 2022. After upgrading to seller's deposit, if all CNCB sellers want to operate normally on the Shopee platform, they must pay a full deposit. Only with a full deposit can you continue to operate. Otherwise, there will be no sales rights starting from Q1 2023, and no sales rights will be frozen for more than 60 days. It is worth noting that the margin can only be withdrawn after the seller successfully applies for withdrawal from Shopee. (Shrimp Peel Operation Diary)
10. Koreans "reverse overseas shopping" on AliExpress to rush to buy Chinese fascia gun e-sports keyboard
On November 29, during the big promotions such as Double Eleven and "Black Friday", Koreans rushed to buy Chinese goods on China's cross-border e-commerce platform AliExpress. According to AliExpress data, this round of "reverse overseas shopping" has brought new domestic products such as e-sports keyboards, fascia guns, coffee machines, blind box trendy toys in South Korea.
It is reported that South Korea's e-commerce market is currently fifth in the world, comparable to the entire Southeast Asian market. According to data from the South Korean Statistics Department, the purchase amount of overseas shopping people in South Korea was US$4.1 billion last year, and more than a quarter of them were Chinese goods. During this year's Double Eleven, China's cross-border e-commerce platform AliExpress became the number one shopping app downloaded on the Korean App Store for the first time, surpassing Coupang, a very popular e-commerce platform in South Korea.
In order to help domestic merchants enter the Korean market, AliExpress cooperated with Cainiao to build a stocking and shipping warehouse specifically for the Korean market in Weihai, Yantai and other places in Shandong, with a total area of tens of thousands of square meters. Shipping through AliExpress Weihai and Yantai warehouses can be delivered in about 3 days, which is almost the same as the local e-commerce logistics experience in South Korea. (Yibang Power)
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