After evading taxes of 65 million, "Syed Li" was fined again!

After half a year, there is new news in Sydney.

It turned out that Chenfan E-commerce Company, under the name of Sydney, was fined more than 134,000 yuan by the Hangzhou Hi-Tech Zone (Binjiang) Market Supervision and Administration Bureau for failing to obtain the "Medical Advertising Review Certificate".

1. Too great ambitions will cause you to be tired of

At the end of May this year, a company called Hangzhou Chenfan E-Commerce Co., Ltd. (i.e. "Chenfan E-Commerce") added a new equity freeze information. The person subject to execution is Zhu Chenhui (Snowy Li), one of the protagonists of the tax evasion incident in 2021.

Although Sydney disappeared from the public's view due to tax evasion, its affiliated companies did not disappear in the live broadcast industry. In February this year, Yu Guangchen, the assistant broadcaster of Sydney, started live broadcast on Taobao, which is also the predecessor of the live broadcast room "The Mushroom is Coming".

It is said that Chenfan E-commerce is also planning to build Douyin e-commerce and signing new experts. As of September this year, Chenfan E-commerce has signed more than 200 exclusively.

While actively seeking greater development, Chenfan E-commerce missed the other side and accidentally violated the laws and regulations, and was fined 134,000 yuan.

2. Chenfan e-commerce, with constant twists and turns

The whole story is like this. In September 2021, Chenfan E-commerce signed a commissioned live broadcast service agreement with two companies, and promoted products to the above two companies through live broadcast during a medical beauty festival, with a total of 3 live broadcast products.

Consumers purchase medical beauty consumption coupons provided by the above two companies through the link of Chenfan's live broadcast room. After purchase, a QR code will be generated, and the consumer will use the QR code to verify the discount at offline medical beauty institutions.

During the cooperation, Chenfan E-commerce charges a pit fee of 67,319.9 yuan and a product commission is charged.

During the investigation, Chenfan E-commerce provided relevant qualification certificates from the two companies it cooperated with. However, the medical advertising content provided by the above two companies did not obtain the "Medical Advertising Review Certificate", but Chenfan E-commerce, as an advertising operator and publisher, still promoted it.

Finally, the Hangzhou Hi-Tech Zone (Binjiang) Market Supervision and Administration Bureau believes that Chenfan E-commerce sells medical beauty products during live broadcasts and publishes medical advertising content without obtaining the "Medical Advertising Review Certificate".

Therefore, the penalty result of Chenfan E-commerce was that the advertising fee (pit fee) was confiscated 67,319.9 yuan, the fine was RMB 67,319.9 yuan, and the total fine of RMB 134,639.8 yuan was handed over to the state treasury.

Since Sydney was fined 65.5531 million yuan for tax evasion, Chenfan E-commerce has not stopped. In the first half of this year, Chenfan E-commerce affiliated company "Hangzhou Chenfan Network Technology Co., Ltd." was frozen 17 million yuan. As the chairman and legal person of Chenfan E-commerce, Sydney also frozen 900,000 yuan in equity.

In fact, Chenfan E-commerce and its related companies are also facing many lawsuits from brands.

Brands such as Jinbaili, Southern Black Sesame, Shanzhai Food, Songfen Fresh Seasoning and other brands have had disputes with Chenfan E-commerce or Chenfan Technology.

In May this year, Xiamen Meiyi Beauty Cosmetics Co., Ltd. also sued Chenfan E-commerce due to a service contract dispute.

3. Standardization of the live broadcast industry

In an era when everything can be seen, all products have emerged, even medical beauty products.

Before tax evasion, Sydney had opened 6 special medical beauty sessions. Medical beauty entered the Sydney live broadcast room for the first time on March 7, 2021, with the single sales of the live broadcast room reaching 182 million yuan on that day. Today, Chenfan E-commerce, a company affiliated with Sydney, was fined for selling medical beauty products.

From the tax audit of several top anchors being investigated by taxation to the investigation of today's medical beauty products, it can be seen that the entire live broadcast industry has been silently rectifying from top to bottom, and the live broadcast soil is constantly being cleared.

This only shows that the live broadcast industry has entered the era of standardization and refined farming. Some e-commerce people may not have understood the current live broadcasting and sales, but the next stage is unexpectedly caught off guard and may be very panicked.

In fact, this is not the case. Before you can make the previous soil, the next soil may be more suitable for you. Maybe your account will come out, but the premise is that you are not only compliant, but your content and products will also be able to be impressed by people's hearts. The future is an era of hard work!

What kind of kung fu? Kung Fu to occupy people's hearts and touch people's hearts, and what this requires is not skills, but sincerity. Sincerity is for users, it is to altruism from the perspective of people and life, not from the perspective of business. This is the true "true heart"!