How to stand out under the pressure of Taobao operation

　　As 2018 has passed, Taobao operation is becoming increasingly difficult. 2019 has arrived. With the official implementation of the new e-commerce law, there are still many sellers sticking to their Taobao stores in the new year, and many people want to open a store on Taobao. However, in the increasingly severe e-commerce situation, many small and medium-sized sellers will be eliminated. If we want to stand out in the operation, we can learn from what experiences we can learn from and what major misunderstandings need to avoid.

　　One delivery is not reliable

　　Many Taobao novice sellers may choose to send out a piece in the early stage due to funding problems, which can avoid problems such as hoarding and warehouse fees in wholesale, but in fact, this method is not very reliable. First of all, because the seller does not understand the quality of the product, it is difficult to be guaranteed; once the buyer returns the product, it will be a loss, and there will be out of stock when it is not a hot product.

　　Can't sell counterfeit products

　　Pirated and counterfeit products are also very common on Taobao. Although there are still a lot of them, don’t think it’s nothing. Once something happens, you will regret it. Because Taobao is concerned about the interests of big brands, such as the logo of adidas is three-bar. In order to avoid unnecessary trouble, you cannot put three-bar shoes on the shelves, nor can you put imitation shoes on the shelves, even if the logo is different.

　　Three-no products cannot be made for a long time

　　There are still many three-no products on Taobao now, but the customers are not fools. If your product quality is not good, the buyer may not buy it a second time after buying it once, so please be cautious when choosing three-no products to sell.

　　Now when working on Taobao, sellers must know how to establish brand awareness, tell stories and express their feelings, and make products steadily, so that they can last for a long time. Only by being king with quality can you retain more customers and give yourself more advantages.

　　Taobao entrepreneurial team is very important

　　Many novice sellers may think that when opening a store on Taobao, funds and channels are the most important. In fact, the team is the most important, followed by funds and channels. Just imagine, if you go to Taobao alone, you will take on customer service, packaging, and operation roles because you don’t have any extra funds in the early stage. You will take on the role of customer service, packaging, and operation. You will not have to rest day and night, and you will also have to think about how to survive. Once the orders increase, it will be too late for you to form a team again. So no matter what, don’t open a store on Taobao alone, but set up a team of your own store.