The new "Taobao Price Release Standard" is released - keeping integrity and price proof
Dear sellers: In order to maintain and ensure the healthy price order of Taobao and to standardize sellers to show the prices of goods/services in a honest and compliant manner, Taobao now clearly defines the corresponding price management standards. The content of this specification will be announced on May 15, 2015 and will officially take effect on May 22, 2015. The specific content is as follows: Taobao price release specifications 1. All prices filled in by merchants when publishing goods/services on Taobao (including Taobao, Tmall, Juhuasuan and other platforms) should strictly abide by the law and follow market laws to ensure that any price can be provided or the source for comparison. Merchants are not allowed to fabricate the original price or make false promotions. 2. Taobao provides various forms for the price display of goods/services. 1. If the merchant fills in a price on the product/service release page and does not use any tools to market the product/service, the initial price filled in by the merchant is the intended transaction price, and the baby will only show one price at the front desk. 2. If a merchant fills in a price on the product/service release page and uses tools to market the product/service, the initial price filled in by the merchant at this time is not the intended transaction price of the product/service. It will be marked with a horizontal line ("scored price") by the system when the baby is displayed by the merchant using tools to show the difference from the intended transaction price. 3. Merchants have the right to independently manage the price display form of goods/services. 1. If the merchant requires that the goods/services only show one price (that is, the intended transaction price), the merchant will only fill in one price on the goods/services release page and will not use any tools for marketing. Merchants can return to the product/service release page at any time to modify the price. 2. If the merchant requires that the goods/services show both the intended transaction price and the marked price. After filling in the initial price, the merchant uses tools to market the goods/services. The baby will display multiple prices at the front desk because the merchant uses tools. 3. If a merchant uses discount tools to discount products/services, the merchant shall ensure that the discounted base price is the original price of the goods/services, and shall be responsible for the authenticity, accuracy and legality of the original price, discount, and proposed transaction price. *4. If a merchant uses other tools to market goods/services, the merchant shall be responsible for the authenticity, accuracy and legality of all marking prices and proposed transaction prices; marking prices must be the real price stipulated by the law and these regulations. 4. When merchants register for discount marketing activities organized by Taobao, they shall provide the original price in accordance with the law and shall be discounted according to the original price benchmark. Merchants can provide corresponding event prices according to Taobao’s requirements when participating in other marketing activities organized by Taobao, and merchants should promise that all prices will meet the provisions of Article 1 of this specification. 5. If the merchant commits any fictitious original price or false promotion, the merchant shall bear all illegal liability. According to the provisions of the "Notice of the National Development and Reform Commission on Interpretation of the Relevant Articles on the Prohibited Price Fraudulent Acts", the original price refers to the minimum transaction price of the traded notes sold by the operator at this trading venue within seven days before the price reduction; if there is no transaction price within seven days, the original price will be used as the last transaction price before the price reduction. Any act of fictitious original price is prohibited by law, and all discount promotions by operators should be carried out on the basis of the original price.
Interpretation of "New "Taobao Price Release Specifications"
Many people don’t understand this rule and think it’s a bit confusing. I read it for a long time before I understand it. Let me give you an example to illustrate! For example, if you mark a product, the original price is 100 yuan. If you don’t use discount tools, you will always sell it at this price. This has an advantage, you can modify your selling price at any time. (Original text: "If the merchant requires the product/service to only show one price (i.e. the intended transaction price), the merchant will only fill in one price on the product/service release page and do not use any tools for marketing. The merchant can return to the product/service release page at any time to modify the price.") If you use a discount tool, the original price is 100, the discount is 80 yuan, and the discount is 80 yuan, and the original price is 80 instead of 100. If you want to register for an event, you will get a 50 yuan discount, which is 40 instead of 50! There is a place to note here: According to the provisions of the "Notice of the National Development and Reform Commission on Interpretation of the Relevant Terms of the "Regulations on Prohibiting Price Fraud", the original price refers to the minimum transaction price of the transaction notes sold by the operator at this trading venue within seven days before the price reduction; if there is no transaction price within seven days, the original price will be used as the last transaction price before the price reduction. Any act of fictitious original price is prohibited by law, and all discount promotions by operators should be carried out on the basis of the original price. Some people must think that I have an inflated price. The original price is 100, so I will buy a 100 yuan purchase, and then sell it at a discount of 80 yuan. Then I will report the event to a 50% discount, which is 50 yuan? ! Sorry, it’s the lowest transaction price within 7 days. Your original price is still 80, and a 50% discount or 40! This rule is really too ruthless. It gives you 7 days, and the original price is still the lowest transaction price within 7 days! This really makes people with inflated prices uncomfortable! After this rule comes out, it will lead to two groups of people: the first is to sell it in real life, the second is to surround activities, I won’t talk about the first type, and some will play it in the second type. Only those with courage will play it, that is, they will always sell it at an inflated price (it’s when you test your SD). During big promotions and large-scale events, the price reduction is strong, and any event can be sold well, and more importantly, it is profitable! This way of playing is exciting to live and exciting to die. The Crown Club rules: First: It is more fair to offer discount activities. The blessing of small sellers, big sellers will suffer. Why? If a big seller has a big discount on the event, he will lose money. It’s okay to lose money for a year or two, but you can still do it for three or five years? Go bankrupt. Second: In terms of equal quality, prices will be highly unified and close. Who will do things without profit? In order to survive, everyone will definitely adjust the price more reasonably (this will take a certain amount of time, but it will not be long). Third: When buyers buy things, the chance of buying genuine products will greatly increase, and real high-quality merchants will be highlighted (some people will definitely make defective goods to reduce costs, but they will cheat customers for a lifetime and they will die sooner or later). Please pay attention to Crown Club for more Taobao rules !
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