Evening News: Li Guoqing: The next interest e-commerce company will be called "Xianghuo"; Kuaishou E-commerce revised the service provider's illegal management rules; Lianyungang sent and received more than 50 million express parcels during Double 11; Lazada: LGF Shenzhen transportation warehouse began to move to Dongguan; Moutai ice cream convenience food trademark was rejected...

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E-commerce newsletter
1. Douyin Rural Plan is selected as the best "global poverty reduction case"
On November 17, the 2022 Global Poverty Reduction Partners Seminar was recently held in Beijing. The seminar was co-organized by the China International Poverty Alleviation Center, the International Agricultural Development Fund, the Food and Agriculture Organization of the United Nations, the United Nations World Food Programme and the China Internet News Center. The meeting announced 104 award-winning poverty reduction cases. Douyin Group’s “Case of Helping Rural Talent Training” and “Lishui Treasure Ancient Village” project were selected as the best “Global Poverty Reduction Cases”. (China.com Technology)
2. During Double 11, Lianyungang sent and received more than 50 million express parcels
On November 17, the Double 11 promotion officially ended recently. The reporter learned from the Lianyungang Postal Administration that from the warm-up of the "Double 11" event to November 13, the total number of inbound and outbound pieces of Lianyungang City exceeded 50 million. Due to the changes in the promotional model and rhythm of e-commerce platforms this year, the "Double 11" front this year is longer than in previous years, which has also caused a certain degree of diversion of express delivery volume. Overall, during this year's "Double 11" period, the total outbound parts were about 28.05 million, and the total inbound parts was about 22.02 million, a month-on-month increase of 14.3% and 10.91%. (Xinhua News Agency)
3. Kuaishou released the "2022 Kuaishou Sports Content Ecological Report"
The report summarizes six major trends in the content ecology of Kuaishou sports in 2022: mass sports, national fitness; go to Kuaishou and watch professional events; ice and snow sports rise; rural sports attract much attention; fishing continues to become popular; skills rise. Among them, ball sports ranks first in the 2022 Kuaishou popular sports category. The top three popular sports are basketball, billiards and fitness shaping, with football ranking fourth. Fishing continues to become popular, and fishing content accounts for 5.1% of Kuaishou sports videos. (Kuaishou Big Data Research Institute)
4. Kuaishou E-commerce revised the management rules for service providers’ violations
On November 17, Kuaishou E-commerce issued an announcement today stating that in order to optimize the operating order of Kuaishou e-commerce service providers, protect the rights and interests of multiple parties, standardize the operating behavior of service providers on the platform, and jointly maintain the platform order, the "Kuaishou E-commerce Service Provider Illegal Management Rules". These rules were revised on November 17, 2022 and came into force on November 24, 2022. The core adjustments of this revision are: adjustment of penalties; reducing the intensity of disposal of restrictions on investment and clearance, and increasing the penalty amount of liquidated damages. Revised other violation scenarios and violation descriptions. (Kuaishou E-commerce Rules Center)
Internet news
5. Henan Bonded Logistics Center's transaction volume exceeded 20 billion yuan
According to the news on November 17, data from Henan Bonded Logistics Center showed that as of 15:00 on November 16, 2022, the Henan Bonded Logistics Center Park completed a total of 58.5785 million E-trade orders in 2022, and the transaction volume was 20.012 billion yuan, a year-on-year increase of 25%, completing the annual cross-border e-commerce task ahead of schedule. Among them, the import transaction volume of Henan Bonded Logistics Center reached 2.282 billion yuan, accounting for 11.4%; the export transaction volume was 17.73 billion yuan, accounting for 88.6%. The park has adjusted its business model to the 1+4 business model of the Global Exchange Industry Platform, focusing on the development of four types of business formats such as logistics, finance, commerce, and digital trade. Currently, business growth has been achieved. (Dahe.com)
6. Youzan's new retail launch new features: sales lead upgrade
On November 17, Youzan New Retail launched a new feature this week: sales leads are fully upgraded to better help shopping guides identify and follow up on intended customers. The sales lead function was previously launched, and when customers search, browse products, add shopping carts, and receive coupons, they push messages to the shopping guide. This will help the shopping guide to timely discover customers who are interested in purchasing, and follow up on customers to improve transaction conversions, bringing more performance. (You like it)
7. Li Guoqing: The next interest e-commerce company will be called "Xianghuo"
Public information shows that Li Guoqing, former CEO, co-founder and chief major shareholder of Dangdang.com. In 1999, Li Guoqing and his wife Yu Yu co-founded Dangdang.com; in 2019, Li Guoqing announced his letter to leave Dangdang.com. It is understood that after Li Guoqing left Dangdang, he launched the "Morning and Evening Reading" App, which continued to convey the fragrance of books to users in the form of audio and video. Previously, Li Guoqing said in an interview, "After deducting returns, the cumulative sales of only alcohol and goods in the live broadcast room in a year are about 200 million yuan." (Pengpai News)
8. Moutai ice cream convenience food trademark was rejected
According to the news on November 17, Tianyancha App, the trademark "Moutai Ice Cream MOUTAI ICE CREAM" recently applied for the convenience food category "Moutai Ice Cream" trademark, which was recently applied for by China Kweichow Moutai Distillery Co., Ltd., has changed the process information to "rejection notice" and the trademark was applied for in April this year. In addition, Moutai also applied for the "Moutai Ice Cream MOUTAI ICE CREAM" trademark in office supplies and advertising sales in June this year. At present, the process for these two trademarks is "announcement of acceptance". (Tianyan Check)
9. JD.com Wuxing Electric Group increased its capital to 1.595 billion, an increase of about 45.65%.
According to the news on November 17, Tianyancha App, JD.com Wuxing Electric Appliance Group Co., Ltd. experienced industrial and commercial changes on November 16, with registered capital increasing from about 1.095 billion yuan to about 1.595 billion yuan, an increase of about 45.65%. According to information, JD Wuxing Electric Appliances Group Co., Ltd. was established in December 1998. The legal representative is Pan Yiqing. Its business scope includes: computer hardware and software, electronic products, air conditioning equipment, electrical machinery and equipment, household products, communication products, and related accessories of the above products. The equity penetration chart shows that the company is wholly owned by Beijing JD Century Trading Co., Ltd. (Tianyan Check)
Cross-border newsletter
10. Lazada: LGF Shenzhen transportation warehouse began to move to Dongguan
On November 17, Lazada issued a notice on relocation and name change of LGF Shenzhen Stock Transport Warehouse. The notice stated that the LGF Shenzhen Container Warehouse has been gradually relocated to Dongguan on November 16, 2022, and is expected to be completed on November 20. Merchants who have created FOC logistics service orders to Shenzhen warehouses 16 days ago do not need to recreate them. If the merchant has made an appointment to deliver goods to the Shenzhen Stock Transport Warehouse from November 16 to 20, the platform will arrange the transfer after the goods arrive at the warehouse; it should be noted that the goods must be delivered to the LGF Dongguan Transport Warehouse after November 20. (Lazada Cross-border Bulletin Board)
