Why is it not applicable to moving other people's successful cases to their own stores?

　　Do you know why many people fail so much now? Many people only think about the operational aspect, and do not understand the situation of the industry in detail, whether the company's resources can be matched, and personnel arrangements, which ultimately fail.

　　All cases you see successfully creating hot products can only be learned from. There is no copying exactly the same. It must be used reasonably. Each store is very different. You must combine the actual situation of our store to make hot products. For example, now that old customers are so good, I am a new store, what should I do if there are no old customers? Then should I start a sales entrance first? Some sales entrances are not easy to do! The cost is too high. When we understand our own advantages and shortcomings, and then combine our own categories and get a suitable strategy for ourselves, we will return to what I began to say to form a suitable idea for ourselves to make money. The ideal idea for ourselves to make money comes from our extensive analysis.

　　When everyone says that e-commerce is difficult and the competition is too fierce, it is actually your opportunity to emerge, and this opportunity is your chance to counterattack.

　　In the past few years, we relied on operational technology, and gradually returned to the essence of business. In this year's content-based e-commerce, among the people we know and come into contact with, there are no less than 30 people who counterattack this way.

　　When you get more exposure, deeply understand and think independently, you will find that there are actually certain commonalities and rules.

　　Let me talk about my understanding and research on Taobao.

　　1. The express train is paid search and free search. They are weighted and have weighted each other, that is, they influence each other. Search for your keywords the same, for example, if you are going to make a keyword "jeans, women's jeans, women's jeans," then consumers will search for the word "jeans, women's jeans, women's jeans, and then find your baby. If he has shopping behaviors from clicks, collections, purchases, conversions, including confirmation of receipts, this is the feedback given by the buyer, and any of these buyers can have feedback. Any buyer's feedback will have a search for itself, and he will also have weight. Conversely, any of these buyers also have weight on the express train for this keyword.

　　2. Brushing orders is to interfere with the comprehensive search weight, so the keyword search weight you are now interfering with the direct train is actually to interfere with the comprehensive search weight. So now it is treated equally, which means that if you use the express train, you will be deducted points and punished. Please pay attention to this point. For ordinary people, I really don’t recommend using virtual machine clicks to flash, or using software to flash clicks, or using the so-called real-person account to flash clicks manually, collect and purchase, and make this thing.

　　3. Taobao used to pay attention to the output of pits , but now it has a wide range of people and a great deal of value. When your baby is sent to the position, whether you are good or bad depends on your internal strength. So don’t get stuck in these ideas when doing Taobao, **, looking for products, reporting activities, etc. It is not easy to do e-commerce now, so it is relatively simple to maintain old customers. After all, you already have a certain sense of trust.

　　4. Continuously learn new knowledge and summarize and form a money-making idea that suits you. Others’ successful experiences can be learned from, and it is impossible to completely copy them because everyone’s actual situation is different. Whether non-search has a great impact on the search side. Although the traffic on non-search accounts for the main body, its conversion rate is much lower than that on search, between one-third and one-fifth. Does such a low conversion rate have a great impact? I definitely don’t want non-search traffic to come out here, and the conversion rate of the entire baby has been reduced. Don’t be surprised, because the non-search conversion rate is low, so the overall conversion rate is reduced. Now each entrance on Taobao will be independently calculated.

　　5. A thousand people will only become more and more powerful. Taobao activities will also be thousands of people, and gradually return to the essence of business. Everyone must start from consumer needs and think about how to do it well, otherwise they will not be able to keep up with the pace and fall behind.

　　6. Don’t pursue too much, you must need a Tmall store. Many people find ways to settle in every day. If you have this ability, of course you also need it, but it is better to be a corporate C store. You don’t need to deduct some points. It’s much more flexible. At least you can enjoy it by posting WeChat and adding accurate fans.

　　Why I feel deeply today is mainly because I saw too many people still move successful cases to their own stores, but there was no result in the end, because this is not suitable for you. Successful cases can be learned from, but it is also necessary to combine the actual situation of their own stores to form their own money-making ideas. Once the principles and logic are understood, you will find that forming your own way of making money is extremely simple and smooth.

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