Double Eleven has passed in a blink of an eye, but as the "No. 1" live broadcaster, Li Jiaqi, who returned to the live broadcast room, is still attracting much attention from fans across the Internet.
Recently, we have taken a look at some of Li Jiaqi's actions and found that he is quietly making changes...
1. Li Jiaqi publicly argues with the female assistant!
It is understood that in a recent live broadcast room, it has received praise from many people for publicly criticizing a female assistant for the explanation of a product.
At that time, a children's water cup was being sold in the live broadcast room, which was available in blue and pink.
This is how Wangwang, the female assistant in the live broadcast room recommends
"Boys choose blue, girls choose pink"
Originally, Li Jiaqi wanted to follow the words, but as soon as he finished speaking, he hurriedly said.
"Children buy whatever color they like, regardless of gender."
After hearing this, the female assistant Wangwang frowned and continued
"I mean boys are a little bit pink...no."
Unexpectedly, Li Jiaqi replied very seriously and firmly
"You have to respect everyone's preferences, okay?"
Although the atmosphere in the live broadcast room was a little awkward, it was precisely because of this small detail that it instantly attracted countless fans, and many fans in the live broadcast room left messages to praise Li Jiaqi's approach.
In fact, the reason why Li Jiaqi can continue to be loved by everyone is not only because she shares low-priced products with everyone, but also because she is responsible for fans from the perspective of consumers.
Just like working hard in the live broadcast field for many years, Li Jiaqi and his team have created many "earliest" in the live broadcast industry:
First launched a public welfare live broadcast
The earliest live broadcast style to create a live trial
The first to establish a quality control (QC) department
The first to introduce professionals to explain the products in the live broadcast room
The first to establish a "Link No. 1" customer service for live broadcast rooms that only sell external link products
…
These are all weather vanes established to better provide services to fans and cater to market demand.
In this way, Li Jiaqi's live broadcast room, which responds to changes, is more warm.
2. Layout matrix number "All girls" start broadcasting
In addition to the various changes in Li Jiaqi's live broadcast room, the MCN organization behind Li Jiaqi is also making changes.
The Double Eleven promotion just passed. On the evening of November 12, Li Jiaqi suddenly announced the opening of a new live broadcast room for Taobao by a broadcast group, "All Girls" to broaden the breadth of product selection.
Not only that, on the night of the premiere, Li Jiaqi also interacted with the broadcasters such as Wangwang and Qingzi, and attracted traffic to the live broadcast room of "all girls".
According to the Taobao interface, the MCN to which "all girls" belong is Chengxin Group.
Tianyan Check data shows that Chengxintuan (Shanghai) Network Technology Co., Ltd. was registered and established on November 3. The legal representative is Qi Zhenbo, chairman of Meiwa, and is wholly owned by Meiwa (Shanghai) Network Technology Co., Ltd.
Obviously, "All Girls" are Matrix numbers under Meiji, and this is also the first matrix number to be diverted from Li Jiaqi's live broadcast room.
According to data displayed on Taobao, in the first live broadcast on November 12, "All Girls" gained 7.61 million views.
In order to better lay out the live broadcast matrix, Li Jiaqi announced that the live broadcast will be suspended from November 13 to November 17, saying that during the suspension period, the live broadcast room of "all girls" will be broadcast, and hope that fans will support it.
Currently, "All Girls" has broadcasted four live shows and has accumulated 1.29 million fans. Obviously, this has a lot to do with Li Jiaqi's interaction in the live broadcast room.
After Li Jiaqi started live broadcasting on November 18, "All girls" will start live broadcasting at 12 noon every day until around 6 pm. In other words, after November 18, the live broadcast rooms of "All Girls" and Li Jiaqi will be complementary, and will be broadcast at noon and evening respectively.
In fact, since his return in September this year, rumors about Li Jiaqi retreating behind the scenes have not stopped.
We can also see that Li Jiaqi has been paving the way for his broadcasting team.
Nowadays, Li Jiaqi's layout of matrix numbers is also confirming this matter to a certain extent.
3. Why did Li Jiaqi make changes?
As a super big anchor, Li Jiaqi has a very high popularity and can bring considerable traffic and transactions to the live broadcast room.
But the lessons of the past have shown that the result of relying too much on top anchors is easy to affect the whole body because of negative news about the anchors.
Just a few days ago, a topic about "Li Jiaqi is expensive" made Li Jiaqi's live broadcast room arguing at the forefront, and once again inevitably became a frequent visitor to the hot search.
Since when, people's craze for live broadcasting rooms for goods has begun to decline. The "Four Heavenly Kings" in the live broadcast industry have long ceased to exist. They still stick to the front line of live broadcasts, and their style remains the same as Li Jiaqi.
The former "super head" myth has long dissipated with the endings of Via and Sydney.
Today, "decentralization" has become a consensus in the live e-commerce industry. Those big anchors who have retreated behind the scenes have basically turned to the channel model and focused on the cultivation of new anchors.
In fact, Li Jiaqi's various actions are actively embracing these changes.
Because only in this way can the three words "Li Jiaqi" be left with a deeper mark in the hearts of consumers for a long time.
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As strong as Li Jiaqi, we must embrace change, let alone our ordinary merchants?
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