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#Laogao E-commerce Newsletter# [November 15 E-commerce Morning News]

2022-11-15

Morning News: Amazon will start the Black Friday promotion on November 24; the total transaction volume during JD Auction during November 11, 2021 increased by 40% year-on-year; JD Group and JD Logistics will release their third quarter financial reports for 2022 on November 18; Vipshop plans to release its third quarter financial results for 2022 on November 22; Lazada releases its final report on Double 11; Sterling Silver Earrings single product flash purchase orders exceeding 32,000 pieces per day...




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1. Debang Double 11 single-day collection of up to 61,000 tons per day exceeded 32,000 tons


On November 15, the Double 11 shopping carnival has ushered in its final stage, and major express delivery companies have recently released battle reports during the big promotion period. Among them, Debang, data shows that during Double 11, Debang Express collected more than 61,000 tons per day, the peak daily operation volume of the transfer yard exceeded 210,000 tons, and the average daily delivery volume exceeded 32,000 tons. Each Debang Express delivery guy delivered nearly 500kg per day. According to feedback from market customers, compared with previous years, Debang Express's service this year has shown the characteristics of faster and more considerate. It is worth noting that this year, Debang Express continues to cooperate with e-commerce platforms to promote the "pre-sale fast delivery" business. (Yibao.com)


2. The total transaction volume increased by 40% year-on-year during the 11.11 period of JD Auction


Guangdong, Liaoning, Beijing, Hebei and Sichuan have become the top 5 provinces for residential housing transactions. During JD.com's auction, multiple equity categories achieved activation and value conversion through auctions. The total transaction volume of equity targets increased by 6.5 times year-on-year, the total transaction volume of intellectual property rights increased by 321% year-on-year, the total transaction volume of debt rights increased by 194% year-on-year, and the total transaction volume of machinery and equipment increased by 147% year-on-year. During JD Auction 11.11, the asset disposal and auction business was active, and the total asset disposal transaction volume increased by 40% year-on-year. From the perspective of sub-regions, the popular target categories of transactions have their own characteristics. (China.com Technology)


3. JD.com Group and JD.com Logistics will release their third quarter financial report for 2022 on November 18


On November 14, JD.com recently issued an announcement stating that the board of directors will hold a meeting on November 17, 2022 to approve related matters, including the approval of unaudited quarterly results and announcements for the three months ended September 30, 2022. The company will upload the third quarter results announcement for 2022 to the Hong Kong Stock Exchange after trading hours on the Hong Kong Stock Exchange on Friday, November 18, 2022 and before the opening of the US market. JD Logistics Management will hold a conference call at 7:00 pm on Friday, November 18, 2022 to discuss the third quarter results of the Company and its subsidiaries for the three months ended September 30, 2022. (JD Group)


4. Fujian Province's online retail sales during Double 11 were 53.84 billion yuan


On November 14, the official Weibo account of Fujian Provincial Department of Commerce recently released the Fujian e-commerce Double Eleven data report. According to preliminary statistics from Inspur Big Data, the national online retail sales of the "Double Eleven Online Shopping Festival" in 2022 reached 1176.73 billion yuan, an increase of 11.8% year-on-year. Fujian Province achieved online retail sales of 53.84 billion yuan, a year-on-year increase of 16.2%, 4.4 percentage points higher than the national average. The battle report shows that from the perspective of prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-prefecture-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province-to-province- (FM1036 Fujian News Broadcast)


Internet news


5. Vipshop plans to release its third quarter financial results for 2022 on November 22


On November 14, brand online discount retailer Vipshop recently announced that it plans to release its third-quarter 2022 financial results before the opening of the US market on November 22, 2022. The company will hold a conference call on Tuesday, November 22, 2022 at 7:30 a.m. ET to discuss financial results. For the third quarter of 2022, the company had previously expected its total net income to be between RMB 21.2 billion and RMB 22.4 billion, down about 15% to 10% year-on-year. (Vippshop)


6. In the first three quarters, Youzan's SaaS product GMV of stores increased by more than 60% year-on-year.


On November 14, China Youzan released its performance report for the first three quarters of 2022. The financial report showed that China Youzan's GMV in the first three quarters reached 74.1 billion yuan, a year-on-year increase of 3.2%, and non-Quickwork channels GMV increased by 23.9% year-on-year; in the third quarter, Youzan's GMV was about 26.2 billion yuan, a year-on-year increase of 10.5%. In the first three quarters, the GMV of SaaS products in Youzan Store was about 31.2 billion yuan, an increase of more than 60% year-on-year, accounting for about 42%. There are 89,178 paid merchants in stock, of which about 39% of them subscribe to SaaS products in stores. (Youzan official)


Cross-border information


7. TikTok's advertising revenue forecast has been lowered to $10 billion this year


On November 14, employees attending an online meeting held by TikTok in recent weeks revealed that TikTok CEO Zhou Shouzi told employees at the meeting that the company has lowered its advertising revenue target this year from at least US$12 billion (about RMB 85.44 billion) to US$10 billion (about RMB 71.2 billion). (Yahui.com)


8. Beijing Customs: Nearly 70,000 tickets are available for cross-border e-commerce import list on the first day of Double 11


According to corporate statistics, from October 31 to November 9, Beijing Customs inspected and released 303,600 cross-border e-commerce retail import list, an increase of 80.66% year-on-year; the amount was 118 million yuan, an increase of 28.99% year-on-year. Previously, the Capital Airport Airside Economic Zone was approved to become Beijing's first national import trade promotion innovation demonstration zone. With the policy advantages of "Pilot for cross-border e-commerce sales of pharmaceutical products" and "Pilot for the connection between duty-free, bonded, and cross-border e-commerce policies", the Tianzhu Comprehensive Bonded Zone, located in the district, has become the "main battlefield" for cross-border e-commerce retail imported goods at Beijing port during this year's "Double Eleven" period. (Beijing Customs)


9. Amazon will launch Black Friday promotion on November 24


According to news on November 14, Amazon announced that this year's "Black Friday" will start on November 24 for a period of 48 hours. There will be millions of deals at different prices around the world, and consumers will be able to get discounts on essential items in various categories including toys, electronics, fashion, beauty and Amazon devices. Meanwhile, from this Black Friday to Cyber ​​Monday, Amazon customers will be able to get lightning deals and promotional credit offers by purchasing gift cards from brands like Nordstrom and Uber. With eligible purchases, customers will receive 20% instant savings or up to $15 in Amazon promotion points. (E-commerce News)


10. Lazada releases the final report of Double 11, sterling silver earrings single product, single daily flash purchase orders exceed 32,000 pieces


On November 15, the Double 11 promotion ended. Southeast Asian e-commerce platform Lazada released the final report of Double 11, analyzing market sales trends, summarizing experience and devoted himself to preparing for the Lazada 12.12 promotion at the end of 2022 next month. Specifically, data shows that during Double 11, Lazada's fashion industry conquered the trendy public with its style. Among the products with double 11-10 products with double 11-1 exceeding the average unit price of 2 times + in Thailand, 8 became styled women's clothing, and 9 of the top 10 stores in Vietnam, which became styled stores, ranking on the top 20 sales of women's clothing in Malaysia. The order volume of Double 11 increased by more than 10 times compared with daily life. (Lazada Southeast Asian e-commerce)



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quanyi micro hei", "helvetica neue", arial, sans-serif;font-size:18px;text-align:justify;background-color:#ffffff;margin-bottom:20px;">When I was doing research at Jinguan Club, I found that many top merchants are still growing in performance , and some merchants are still expanding in categories. Many opponents quit and gave up, freeing up a lot of market space for them.


This shows a phenomenon: the strong will always be strong, and small and medium-sized businesses will become smaller and smaller.


E-commerce companies that live well have one rule - high efficiency , either high team efficiency, high traffic efficiency, or high efficiency in new products.


Those companies that have collapsed or whose performance has declined often have poor organizational capabilities, poor talent echelons, or poor traffic efficiency. Therefore, we must gradually reduce departments and businesses with poor manpower and invest more in places with good manpower.


The current economic environment is competing for core competitiveness, and how much muscle you have instead of fat. If you are strong, you can live for a long time.



04

Only cooperate with top talents


Talent is what e-commerce bosses need to pay attention to in recent years. Being trapped in the business will consume your time infinitely. Find someone who has succeeded. Finding top talents can be very difficult and may take time, but this is right and worth going all out. There is no time to try and error. If you go to find someone who makes do with it, it will waste a lot of time once you work together.


05

Repurchase rate > GMV


In the past two years, everyone will find that traffic is becoming increasingly unstable. If your business does not repurchase, no matter how much traffic you have, it will be a silhouette of fireworks. You will spend 10 million yuan in advertising fees this year and another 10 million yuan next year. The financial perspective is extremely unfavorable.


I also invested in 45 projects. In the past, I often looked at the company's annual turnover. Now I focus on the repurchase rate, or renewal rate . For example, I invested in a technology company, and the repurchase rate of their products can reach 90%.


A repurchase rate of 30% is a lifeline. Below this value, it will inevitably mean that you have to continue to invest in advertising fees. Traffic is getting more and more expensive, and you will be very dangerous.


The era of turnover is over, and we should pay attention to whether there are more old customers left this year than last year.


06

Public and private domains are equally important


Many people can make the repurchase rate very high through private domains, but if your public domain capabilities are poor and your new media capabilities are poor, consumers have not heard of you for a long time and will slowly lose it.


Those who do well in private domains should also consider doing Xiaohongshu, investing in some building or airport advertisements, and expanding your brand reputation from multiple angles. People are "tempered by the incest". When they buy something, they also see if others have heard of it and whether they have bought it.


07

If you can't hold on, layoffs are better than bankruptcy


Sometimes I really envy those companies that can go bankrupt, live a life without having to be so stressed, cherish life and start a business less.


If you really can't hold on to your business, layoffs are better than bankruptcy. If you go bankrupt, you will be done. At least the company is still alive and you can support some employees as much as possible.


08

Adjust your mindset and fight with a relaxed heart


Don’t pursue double your performance too much, because it’s difficult to double, and it makes you unable to sleep. People are insatiable. You have done 1 billion and you still want to do 10 billion. You still want to do 10 billion and you still want to do 100 billion. You may be happy all day when you truly realize it. real. I have talked to many listed company bosses and they told me that they were only happy for a day when the company went public. We must work hard with a contented attitude.


I am very content anyway. I can achieve this with such a look and IQ. I am happy every day - even if I lose a lot of money and go bankrupt some companies. Whether it is successful or failure, I am happy to achieve my goal or not .


I hope everyone will also have this mentality and spend more time pursuing happiness. After happiness, you will have more energy, so that you can start a business more continuously.


In short, in one sentence: the current economic environment cannot recover explosively, so when making strategic layouts, you must not expand blindly. In the next one or two years, focus on where you can harvest food.


END

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