How do Taobao sellers view click-through rate and conversion rate? How to optimize?

　　If merchants can optimize their Taobao store more targetedly, they will undoubtedly be able to better improve the corresponding quality score. I believe that many Taobao merchants are making corresponding efforts in this regard. And this also requires merchants to master some skills. So next, the editor of Laogao E-commerce will tell you about the related matters of baby’s click rate and conversion rate.

　　1) Sales volume: List the accumulated sales volume of the store and show the store's strength to a certain extent, it will increase the buyer's trust and increase purchasing confidence. Babies without sales make buyers feel untrustworthy, mainly because they have no user experience and no one buys, which makes people uneasy to buy. Babies with sales are easier to get buyers to accept and generate clicks than babies with zero sales.

　　2) Price: Most buyers focus on cost-effectiveness when shopping online, and they must have good quality and low basic prices in their peers. The price may not be the lowest, but the quality of the baby should correspond to the price of the baby. If the quality of the baby is fine, it is best to have a little advantage among peers.

　　3) Ranking: Generally, when you enter the page, you will look from top to bottom. Regarding the display position, you will try your best to let consumers see their own treasures as soon as possible. Try to line up as far as possible on the front row. It is better to go to the first page than to the bottom of the first page.

　　Conversion rate:

　　The baby details page is the most affecting the conversion rate. Simply put, the pictures, text descriptions, promotions, etc. that need to be placed in the baby details page are all done in place, and the conversion rate will definitely be greatly improved.

　　1) Display picture: Provide real-life pictures from multiple angles to enlarge the display picture, and display the baby to customers in all aspects. If it is a clothing, it is best to make a real-life picture. It not only allows consumers to understand the appearance of the baby in various aspects, but also pick up the baby up and down, left and right like shopping in a physical store.

　　2) Scene rendering: Add the baby's usage effect and scene pictures, preferably a real MV to make the buyer feel particularly real, and from the display picture, it prompts the buyer to think of the scene after owning the baby, increasing the buyer's desire to buy.

　　3) Comparison picture: Comparison picture of the material quality and appearance of your own baby and other babies, and the text description comparison shows the strength, highlights and advantages of your own baby, which can give buyers a more intuitive understanding of the better quality of your own baby.

　　4) Detail drawing: Provide real pictures to show where the workmanship is better, what materials are used, what workmanship is used, and the design is novel, etc., and display these advantages and details of the baby in various parts of the baby can be accompanied by text instructions.

　　5) Size description diagram: Adding detailed baby size pictures to the baby details page can effectively reduce the number of issues such as sizes with customer service, and at the same time let customers know the length, width and height of each part of the purchased product, reducing the hassle of exchange, and know at a glance whether the product is suitable for their figure, so that customers can purchase with confidence.

　　6) Related sales: Add pictures and links of other products to the baby details page to attract buyers to click to view, which can increase the store traffic and increase the display and transaction opportunities of other babies. If it is paired with promotional activities, especially for store click conversion rates, it will promote transactions.

　　7) Promotion: Promotional activities are psychological marketing. Make consumers feel that the products that are selling very popular are still very cheap, and are about to end, which stimulates consumption; 8) Buyer comments: Through the real evaluation of the buyer, you can understand the store’s reputation, customer service services, actual information of the product, product quality, logistics speed, user experience, etc., so that consumers can buy with confidence.