He was arrested on the same day as Double 11 live broadcast! A merchant posted a fake label and sold the case, and the amount involved reached 15.45 million!

"I understand live broadcast, the program effect is explosive"

"It's tens of millions at any time"

"This is too profitable."

...

On Double 11, all e-commerce sellers were making the final sprint preparations.

A female anchor from Wuhan, Pan, also grasped the warmth of the end of the big promotion and worked hard for the performance.

Little did they know that this was their last live broadcast...

1. 15.45 million yuan! Arrested on the live broadcast of Double 11!

"Our company invites celebrities to endorse the brand women's clothing promotional photos. They directly post them in their online store to advertise and openly sell counterfeit clothing."

In early November, the trademark owner of a light luxury brand called the police and said that someone was selling women's clothing that faked his registered trademark online.

Immediately afterwards, on the last day of the e-commerce Double 11 promotion, Pan's online store "Double Eleven" live broadcast activity is in full swing, and the turnover on the computer screen is constantly increasing.

At this moment, the online store owner Pan and his wife who were selling counterfeit goods live, and four clerks were "taken away" by relevant departments in Wuhan .

The office space was converted from a rental house of more than 100 square meters, divided into a live broadcast room, an operation area, and a warehouse, and more than 3,600 pieces of women's clothing were piled up everywhere.

Law enforcement site

"Whoever tells you that imitates will not succeed, and whoever tells you that copying will not work."

"Clothing City Goods Guide"

"The title keywords of universal hot products will be popular if you use it"

...

In Pan's "Xiaohongshu" App account, he collected more than 700 experience posts for selling goods.

From marketing chicken soup to purchasing channels, from online store operations to salary structure.

It's obvious that they did it on purpose.

However, Pan defended himself as saying

"I didn't tell the customer that it was selling this brand, it was just selling the same style."

It is understood that from 2017 to the present, in order to obtain illegal benefits, Pan and his wife sold women's clothing that faked the trademark of a light luxury brand online. The online store purchased goods in the same style as a light luxury women's clothing. After illegally pasting the trademark of the women's clothing brand, they promoted traffic through the "Xiaohongshu" App, attracted customers, and sold counterfeit goods through online live broadcasts and other methods.

Over the past five years, Pan and others have sold more than 30,000 pieces of counterfeit clothing to tens of thousands of consumers, with the amount involved in the case reaching 15.45 million yuan.

At present, the case is being further processed.

2. Live streaming brings “misfortune”?

With the rise of traditional e-commerce, live streaming sales are "developing" crazily.

On the surface, as of 2021, more than 10 million practitioners in the live broadcast industry, the number of anchors has reached 1.234 million, professional sellers, internet celebrities, celebrities, and heroes from all walks of life have made rapid progress. The number of e-commerce live broadcast users has reached 384 million, accounting for 38% of the total netizens.

All kinds of explosive GMVs are now tied to live streaming and selling goods.

This also allowed many criminals to find the "way to make money".

In 2020, an anchor who knew that the cosmetics he sold were counterfeit registered trademark products, sold counterfeit cosmetics from major brands such as "Estee Lauder", "Mystery of the Sea", "L'Oreal", and "Gucci" through the Kuaishou platform, with the amount involved reaching 2.32 million yuan.

In 2022, Ling Nabell, who was once "hard to get a ticket", appeared in a live broadcast room called "** Cute Man", and the "flash sale" price is only more than 40 yuan.

Obviously, this is a standard case of knowing fake sales. It is understood that this case destroyed three counterfeit selling dens and one counterfeit making den, and more than 2,600 counterfeit brand series dolls were seized on the spot, involving more than 30 categories, with the amount involved in the case being more than 25 million yuan.

"Huawei Porsche is more than 10,000 yuan, but the Porsche model in Tianyu in the live broadcast room is only 899 yuan!"

"The official website of Duowei 12Pro is priced at 4,999 yuan, I will reduce it to 899 yuan for everyone and be put on the shelves!"

"Old men, I will not be able to give it to you next time with this price. You can't lose so much."

"Lu Sao Pingrong", once a well-known anchor at Kuaishou, was pushed to the forefront because of a counterfeit phone equipped with a fake product (only one of the "three rear cameras" can be used).

It is rumored online that Erlu and his wife sold other "counterfeit" mobile phones, with a total sales of up to 450 million yuan.

As for this matter, the Kuaishou platform finally stated that it would permanently clear all Duowei products, and on the basis of refunds and no returns, it would give 9 times compensation to all consumers who purchased the "Dowei 12Pro" mobile phone in the live broadcast room.

Mobile phone involved

3. Take advantage of the situation in advance

High returns are often accompanied by high risks. For live streaming, selling counterfeit goods will face legal risks.

Some people will definitely think that in an economic winter where there is crisis everywhere, there is no way to make such a bad move.

But we must know that interests are only temporary, but true integrity is eternal.

Although live streaming sales are emerging products, its underlying logic is the most basic business logic - products and services.

If you even go to the wrong direction of your efforts, you will only regret it more and more, and you may even face imprisonment.

In this case, relevant national departments and e-commerce platforms themselves must establish rules to eliminate any possibility.

"Go against the trend, keep struggling, take advantage of the situation in advance"

Survive in the industry and even gain a foothold, only by improving core competitiveness can we eradicate all business difficulties.

Short-termism must be part of long-term strategic planning so that it can become more courageous as it fights!

Don’t be quick to do it for a moment, because what you overdraw is your own goodwill and the trust of consumers!