#Laogao E-commerce Newsletter#【E-commerce Evening News Brief on November 4】

Evening News: Liu Qiangdong transferred 45% of JD Books' shares; the logistics distribution time of Temu on Pinduoduo's cross-border platform was shortened to one week; Douyin sued Kuaishou users for handling videos and received a compensation of 270,000 yuan; Tmall Double 11 released its first consumption trend: sports have become an important form of social interaction; Kuaishou e-commerce's "China Native Force" project ended with a GMV of over 50 million...

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E-commerce newsletter

1. Douyin e-commerce mountain goods are on the headlines and launched the "Flavor Gansu" zone

On November 4, Douyin e-commerce "Shan Goods Headlines" launched the "Flavor Gansu" online agricultural assistance zone, investing millions of platform resources to provide agricultural product subsidies, traffic support, after-sales guarantee and other services to promote local agricultural product sales. The "Flavor Gansu" online agricultural assistance activity lasts for 8 days and ends on November 11. During the event, consumers can enjoy a 30 yuan discount on consumption coupons over 200 yuan during the Double 11 theme event day, and purchase special products such as Gansu apples and mutton. (Tiktok e-commerce)

2. Douyin sued Kuaishou users for handling videos and received compensation of 270,000 yuan

According to news on November 4, Tianyan Check information shows that recently, the first-instance judgment of the dispute over the infringement of works information network dissemination rights between Beijing Weibo Vision Technology Co., Ltd. and Beijing Kuaishou Technology Co., Ltd. was made public. Regarding the obvious infringement of users uploading up to 95 short videos, the defendant's review and measures were significantly longer than a reasonable period, which constitutes assistance to infringement. In the end, the court ruled that the defendant would compensate the plaintiff with financial losses of 270,000 yuan, as well as a total of 25,000 yuan for notarization and attorney fees. (Tianyan Check)

3. Tmall Double 11 releases its first consumption trend: Sports has become an important form of social interaction

On November 4, 2022 Tmall Double 11 has been discovered that sports has become an important form of social interaction. Sports with social functions have completely brought about the consumption of the entire sports outdoor industry. Taking the first hour as an example, the sales of running clothing increased by 45.2% year-on-year compared with last year's Tmall Double 11, camping increased by 115%, cycling increased by 89.7%, skiing increased by 61.9%, roller skating increased by 147%, emerging sports increased by 142%, and mountaineering equipment increased by 81.2%. (E-commerce News)

4. Kuaishou e-commerce’s “China’s Native Force” project ended with a GMV of over 50 million

On November 4, during the Kuaishou 116 Xinyi Shopping Festival, the first Kuaishou e-commerce fast brand integrated marketing project "China's native power, see the true colors of Kuaishou brand" came to a successful conclusion. During the event, the four live broadcast rooms received a total of 51.76 million GMV, and nearly 65 million were exposed on the site. Data shows that in the first half of this year, the number of fast brands has exceeded 200, with a monthly GMV exceeding 6 billion. Compared with June, the overall order increase of fast brands in August exceeded 80%. (E-commerce News)

5. JD.com, JD.com New Department Store and HaiLan Home cooperated with 754 direct-operated stores to launch hourly shopping services

On November 4, the domestic clothing chain brand Hailan Home recently officially reached in-depth cooperation with JD Home and JD New Department Store. 754 direct-operated stores across Hailan Home have officially launched JD Home and JD Hour Shopping. It is expected that more than 3,000 HaiLan Home direct-operated stores will be launched by the end of this year, and it is expected to connect to all its more than 5,000 stores next year. JD Home and JD Hour Shopping provide HaiLan Home with omni-channel digital solutions by continuously outputting their own digital technology capabilities, accelerating the digital upgrade of offline store retail. (Dada Group Blackboard Newspaper)

6. Double 11 Taobao Live and Diantao build a live broadcast future city

On November 4, Taobao Live and Diantao jointly built the "Live Broadcast Future City" during Double 11, explored the virtual world, and discovered new shopping possibilities. It is understood that the main urban area of ​​the live broadcast future city consists of eight major scenarios. The anchor has an exclusive future space station. The station reveals the relevant information and rights and goods in the live broadcast room through a screen. Users can freely explore the live broadcast room, watch the live broadcast or place an order. At present, brand merchants such as Tissot, Fashion COSMO, and Estee Lauder have settled in the Future City, and more than 10 anchors including Bee Surprise Club, Shiitake Mushrooms, Timor Xiaoxiao Crazy, etc. are stationed. (Hangzhou e-commerce)

Internet news

7. Yu Chengdong: Huawei equipment equipped with HarmonyOS has reached 320 million

On November 4, Huawei Developer Conference 2022 kicked off at the Dongguan Basketball Center today. Yu Chengdong, Huawei executive director, terminal BG CEO, and smart car solution BU CEO, announced on the spot that Huawei equipment equipped with HarmonyOS has reached 320 million, an increase of 113% over the same period last year; Hongmeng Zhilian's product shipments exceeded 250 million, an increase of 212% over the same period last year. In addition, Hongmeng Ecosystem has entered the fast lane, with more than 2 million developers, 2200+ Hongmeng Smart Partners, and 50,000+ Hongmeng OS atomization service. (Sina Technology)

8. Liu Qiangdong transfers 45% of JD Books shares

According to the news on November 4, Tianyancha App, JD Books affiliated company Jiangsu Yuanzhou E-Commerce Co., Ltd., recently underwent industrial and commercial changes, and Liu Qiangdong transferred his 45% stake in the company to Miao Qin, vice president of JD Group. Currently, the company is jointly held by Miao Qin, Li Yayun and Zhang Yun. According to previous media reports, JD Logistics and JD Health issued an announcement stating that Liu Qiangdong will transfer 45% of the equity held by JD Group in Suqian Tianning and Xi'an Jingdong to Miao Qin, vice president of JD Group. (Tianyan Check)

Cross-border newsletter

9. eBay releases small business report for 2022: 71% of sellers say their business relies heavily on eBay

On November 4, eBay released its first Small Business Report to explore how sellers can do business and important ways eBay can help support sellers’ success. The report's survey results show that eBay is an important economic driver for many sellers, with 71% of sellers saying their business relies heavily on eBay; nearly one-third of respondents said that their business would not exist without eBay; 75% of sellers strongly said eBay is accessible to everyone; and 57% strongly believed that eBay is unique in the online marketplace. (eBay official)

10. The logistics and delivery time of the Pinduoduo cross-border platform Temu logistics platform is shortened to one week

On November 4, it is reported that Pinduoduo's overseas cross-border e-commerce platform Temu announced last week that it would launch new express delivery options to retail buyers, shortening delivery time to one week. Free shipping is also available for orders over $99 for Temu. If Temu buyers place an order on October 27, they will be delivered from November 1-3. In the past, Temu logistics and distribution took 7-15 working days. In addition, Temu also stated that if delivery is delayed, Temu will provide compensation to consumers. Meanwhile, with the arrival of the holiday shopping season, Temu launched the Black Friday Early Access promotion, with select items enjoying up to 70% off. (Business Insider)