[E-commerce Operation] How should sellers break into a new world on the Pinduoduo platform

　　Pinduoduo's rise has made Alibaba anxious, but it has attracted many merchants to open stores and many buyers. Pinduoduo's success is inseparable from marketing methods. If sellers want to make a name for themselves in Pinduoduo, they must master marketing methods. Today, what the editor wants to share with you are four basic marketing methods of Pinduoduo.

　　1. Low-price marketing method

　　Pinduoduo's low-priced marketing method undoubtedly has a huge appeal to consumers, and this is also the first impression of Pinduoduo's long-term external output. Most consumers want to buy good and cheap products, so when the merchant’s product pricing can make the buyer feel that the profit is strong enough, and naturally they can do better.

　　2. Share marketing through WeChat

　　You should know that WeChat is the leader in social software now, and some older people will also use WeChat. Pinduoduo seized this opportunity and made WeChat a marketing method for all merchants. Therefore, merchants should learn to guide buyers to share product links to their circle of friends, one to ten or ten to a hundred, and get a lot of free publicity, which can not only attract new customers but also increase sales.

　　3. Group marketing method

　　This is a well-known marketing advantage of Pinduoduo. After all, no platform has been mainly based on the form of "group buying". However, when setting up buyers to buy groups, merchants should also pay attention to the price of the group buying as much as possible, so as to attract more buyers to buy groups. At the same time, it is recommended to set 2-3 people to avoid the time for group buying, and the number of people is insufficient to form a group, resulting in order loss.

　　4. Coupon marketing

　　Pinduoduo’s coupons are divided into two types: store coupons and platform coupons, which can be used at the same time. If you set up a store coupon but your opponent does not, then the buyer will definitely choose to buy from you first. Although the coupons can not save much money, it can make the buyer feel discounted.

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