#Laogao E-commerce Newsletter# [November 1 E-commerce Morning Newsletter]

Morning news: The first hour of Tmall Double 11 sales, the transaction volume of 102 brands exceeded 100 million; the 2022 JD.com 11.11 Global Love Season officially launched a large number of brands instantly exceeded 100 million; the salary of small and medium-sized anchors on Double 11 was cut in half; Yu Minhong responded to Dong Yuhui being splashed in live broadcast: Don't worry, everything is fine; users infringement of Douyin were sentenced to pay Tencent 32.4 million yuan...

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E-commerce newsletter

1. Shentong Express’s first order on Double 11: Entering the village in 9 minutes

On November 1, the payment time for the final payment of pre-sale products for Double 11 in 2022 was advanced to 20:00 pm on October 31, and Shentong Express completed the first order delivery in 9 minutes. It is reported that Ms. Jin, a villager in Yusibang Village, Wangjiangjing Town, Xiuzhou District, Jiaxing City, Zhejiang Province received a courier from Mr. Shentong 9 minutes after paying the final payment. Compared with the first order of Shentong in 2021, it also took 9 minutes. Shentong Express said that although the time is equivalent to last year, it was entering the city last year and this year it was entering the village, which shows that Shentong's service capabilities have been improved again in the peak season. (Shentong Express)

2. JD.com 11.11 Global Love Season 2022 officially launched a large number of brands instantly exceeded 100 million.

On November 1, the 2022 JD.com 11.11 Global Love Season officially started at 20 pm on October 31. A large number of consumers instantly poured in, and the record-breaking order peak arrived as scheduled. A large number of brands such as Apple, Midea, Xiaomi, Haier, and Lenovo instantly exceeded 100 million. Anhui, Hubei, Gansu and other places led the country in transaction growth. JD.com 11.11, which is fully launched in 2022, is an important consumer node. Within 10 minutes, JD.com's peak user access per second increased by 62% year-on-year. (JD Blackboard Newspaper)

3. The transaction volume of 102 brands exceeded 100 million in the first hour of Tmall Double 11 sales

On November 1, the first wave of Tmall Double 11 sales officially started at 8 pm on October 31. Among the 102 first-hour brands with transaction volume of over 100 million, domestic brands account for more than half, becoming a highlight of Tmall Double 11 this year. The transaction volume of domestic brands such as Heilu, Noke, Mugaodi, Senbao, Weiji, and Jiaqi in the first hour exceeded the entire day on November 1 last year. In the first hour of Tmall Double 11, the year-on-year growth rate of Taobao live broadcasts increased by 600%, and the year-on-year growth rate of transaction volume of low-level anchors was 250%. Previous data showed that in the past year, Taobao has added more than 500,000 new anchors. In the first two months of Tmall Double 11 approaching, more than 100 live broadcast institutions have settled in Taobao. (Tmall spokesperson)

4. The salary of small and medium-sized anchors in Double 11 is halved

11月1日消息，在罗永浩之后，粉丝量匹敌李佳琦的刘畊宏也从抖音跳到了淘宝。热闹的直播只是少数人的盛宴。多位从业者坦言，今年双11部分中小主播薪资被腰斩，部分单品投流费用甚至超过九成，随着行业“二八定律”加速固化，后来者居上的几率越来越渺茫。（新浪科技）

5. Yu Minhong responded that Dong Yuhui was splashed with water during live broadcast: Don't worry, everything is fine for us

On November 1, Yu Minhong responded to the incident of Dong Yuhui being thrown by a woman during the live broadcast in Qingdao on the evening of October 31. He said, "There were some things happening in Qingdao two days ago. Everyone is very concerned about Dong Yuhui. Don't worry, everything is fine, thank you everyone." (Sina Technology)

6. Tmall Double 11 launches the "One More Agricultural Product" initiative

On October 31, the Tmall Double 11 "One More Farm Product" field symposium was recently held at Guangfeng Alibaba Digital Orchard. At the meeting, Tmall Double 11 released the "One More Agricultural Product" initiative to all Taobao anchors, hoping that every live broadcast room can bring one more agricultural product during Double 11 to allow more high-quality agricultural products to be seen. Tmall Double 11 "One More Farm Product" is the third important rural revitalization and agricultural assistance activity launched by Alibaba this year after the "Hot Land Plan 2022" and the "Assisting Farmers Action" of the Harvest Festival. In the future, Alibaba will take the "Double 11" event as a new starting point and continue to help rural revitalization from three aspects: industry, talent and technology. (China.com Technology)

Internet news

7. Popular Chinese stocks closed up and down on Monday

According to news on November 1, popular Chinese stocks closed in a mixed manner on Monday. Among them, Hongen rose by more than 19%, Medical Beauty International and Huarui Clothing rose by more than 10%, Liantuo Bio rose by more than 9%, Monster Charging, Qilian International and Lufax Holdings rose by more than 8%, Tuniu rose by more than 7%, Onion Group, Jiufu, Artes rose by more than 6%, China Green Agriculture and Haichuan Securities rose by more than 5%, Bay Resources, Wunong.com, 1 Yao.com, Helis Automation, Weibo, Hengyi Electronics rose by more than 4%, Asia Pacific Wire and Cable, Haiyin Wealth, Yixian E-commerce, Huya Group, Pinduoduo, Sunshine Power, Jinko Energy, Ao.com, Huafu Education, Yuhui Sunshine, Yingfeng Technology, Dunxin Finance, etc. rose by more than 3%. (Global Market Report)

8. Double 11 starts well in 70 minutes. Xiaomi's omni-channel payment amount exceeded 3 billion

It is understood that at 8 pm on October 20, Xiaomi Group officially kicked off the Double Eleven shopping carnival season. Xiaomi has joined hands with many celebrity products and huge subsidies of 1.1 billion yuan to create shopping festivals through omnichannels, providing consumers with a more preferential shopping experience, and fully opening up online and offline at the same time. During this year's Double Eleven, the price of two products was reduced by 300 yuan at the same time to benefit consumers. The Xiaomi 12S promotion price starts at 3,699 yuan, and the Xiaomi 12SPro promotion price starts at 4,399 yuan. As of now, the global cumulative sales of the Note series have exceeded 300 million units. According to the latest data, Xiaomi Note12 series mobile phones sold more than 350,000 units within one hour of launching tonight. (Xiaomi Company)

9. User infringement of TikTok was sentenced to pay Tencent 32.4 million yuan

On October 31, the Xi'an Intermediate People's Court recently made a first-instance judgment on the case of Douyin user infringement of "Yunnan Insect Valley". Previously, Tencent discovered that there were a large number of clips of the drama uploaded by users on TikTok, and sued TikTok in court in September last year. The platform has reminded users that the content uploaded must not infringe on other people's intellectual property rights, and has fulfilled the obligation to notify and delete, so it does not constitute infringement. After the court's judgment, the relevant legal person in charge of Douyin said that he would appeal the case. (Xinhua Finance Client)

Cross-border information

10. Usepai launches China-Belgium Double 11 integrated transportation dedicated line covering the entire Israeli territory

On October 31, Uspeed announced today that it will launch the "China-Belgium" Double 11 integrated transportation dedicated line through its official account. Self-operated terminal delivery, covering the entire Israeli territory, with a fastest 6 working days to achieve the arrival of goods in the entire Israeli territory and door-to-door. This line rejects goods such as food, cigarettes, CDs, drones, etc. A single package limits 2-3 goods, and a maximum of 5 small goods. Accurate standards: 0.1~2kg, accurate to 1g; 2kg~5kg, accurate to 100g; above 5kg, accurate to 500g. At the same time, tariffs are imposed according to the category. In terms of other fees, the quotation does not include domestic pickup fees, Israeli tariffs/value-added tax, inspection fees, etc. (Ushipai Uspeed)