#Laogao E-commerce Newsletter#[E-commerce Evening News on October 31]

Evening information: The first wave of Tmall Double 11 will be bought at 8 o'clock tonight; Douyin officially launched the Double 11 Good Product Festival; Amazon European Station launched SAFE-T claim service for CSBA orders; ByteDance's registered capital increased to 800 million; Kuaishou was sued by iQiyi for infringement for 2.18 million yuan for compensation...

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E-commerce newsletter

1. Douyin officially launched Double 11 Good Things Festival

On October 31, the "Tik Tok Double 11 Good Things Festival" was officially launched today. From October 31 to November 11, consumers will open Douyin and enter the "Tiktok Double 11 Good Products Festival" section in the top mall column. During the big promotion, some channels in the mall will also issue 18-9 and 8-4 discount coupons, and consumers can collect them on the channel coupon aggregation page. There are also discounts on the price of single products with limited time direct reduction, and Douyin targets to invest tens of millions of official subsidies, covering popular products such as iPhone 14, 53-degree Feitian Moutai, and Huawei P50. According to Douyin data, compared with June 2021, Douyin Mall’s visit PV increased by 518%, and the mall’s GMV increased by 434% year-on-year. (Douyin e-commerce marketing observation)

2. The first wave of Tmall Double 11 will be available to buy tonight at 8 o'clock

10月31日消息，天猫双11第一波将于今晚8点开买。记者从天猫获悉，俞敏洪、罗永浩、李诞、刘畊宏妻子王婉霏ViVi等达人主播今晚都将在淘宝开播。其中，刘畊宏妻子王婉霏ViVi本人及畊练团将于今日下午17:00在“ViVi肥油咔咔掉”淘宝直播间与消费者见面。“ViVi肥油咔咔掉”预告显示，该账号还将与11月1日下午18:00开播。此外，俞敏洪也将于今晚19:30现身“新东方迅程教育专营店”淘宝直播间做专场直播，和大学生讨论如何规划大学生涯的主题。（电商报）

3. Tmall Ecological Laboratory and IKEA jointly released the "2022 Home Lifestyle White Paper"

On October 31, Tmall Ecological Laboratory, in conjunction with IKEA and Kantar, released the "2022 Home Lifestyle White Paper". The report said that storage and sleep are two important discoveries. The second is a personalized display stand, providing souvenirs and photo display space. The third is the storage space for the whole family, and each member has a different exclusive storage space. Fourth, storage space provided for hobby collection, such as records, ornaments, etc. Sixth, store at the entrance to the house to form a buffer belt for the home. Sleep also summarizes five major search trends, namely basic products, different functional products, auxiliary sleep products, second bedrooms, and personalized sleep products. (Tmall Brand Growth Center)

4. During Tmall Double 11, Cainiao started live express delivery "cloud supervisor"

On October 31, the reporter learned from Cainiao that with the first wave of Tmall Double 11 being sold at 8 o'clock tonight in 2022, Cainiao will simultaneously bring live express "cloud monitoring" broadcast to Tmall Double 11 global consumers, which is also the third consecutive year that it has launched the global express "cloud monitoring" for express. After paying the final payment on your mobile phone, consumers around the world can perform "cloud supervision" through domestic transshipment centers and Cainiao East China's export container slow broadcast footage to check their express transportation process. (Rookie Official)

Internet news

5. ByteDance's registered capital increased to 800 million

According to news on October 31, Tianyan Check information shows that recently, Beijing Future Vision Technology Co., Ltd., a subsidiary of ByteDance, has undergone industrial and commercial changes in its affiliated company, Beijing Future Vision Technology Co., Ltd., with the company's registered capital increased from RMB 1 million to RMB 801 million, an increase of 80,000%. The equity penetration chart shows that the company is wholly owned by Jiangsu Toutiao Information Technology Co., Ltd. (Tianyan Check)

6. Poshmark, a second-hand e-commerce company in the United States, will release its third-quarter financial report on November 10

On October 31, Poshmark, an online trading platform for second-hand goods in the United States, known as the US version of "Xianyu", recently announced that the company will release its third-quarter 2022 financial results after the market closes on Thursday, November 10, 2022. Poshmark does not intend to hold a conference call to discuss its third-quarter results due to the upcoming acquisition of Naver Corp. Poshmark's second quarter financial report data ended June 30, 2022 showed that the company's revenue in the second quarter of 2022 was US$89.1 million, a year-on-year increase of 9% over the second quarter of 2021. The total value of the commodity was US$483.5 million, up from US$449.6 million in the same period last year. Quarterly GMV has increased year-on-year in the past 18 quarters. (POSHMARK)

7. Kuaishou was sued for infringement by iQiyi for compensation of 2.18 million yuan

The court held that the civil tort liability for possible short videos involved in the Kuaishou APP is only borne by the operator Kuaishou Company; Kuaishou Company has subjective fault, which has helped the network dissemination of the infringing videos; Kuaishou Company has not deleted the infringing works after multiple notices from iQiyi Company, and has subjective fault. In the end, the court ruled that Kuaishou Company would compensate iQiyi Company for economic losses and reasonable expenses totaling more than 2.18 million yuan. (Tianyan Check)

8. Yonghui will start the "Yonghui 11·11" shopping carnival in the past two weeks

According to October 31, Yonghui will start the "Yonghui 11·11" shopping carnival for consumers in the past two weeks. The main event time of the event is November 2 to November 15. During the event, Yonghui will deeply link up with major well-known brands to create five phased promotional activities, including Super Category Day, Brand Ceremony, and Full Category Carnival. Specifically, during the "Yonghui 11·11" period, Yonghui will focus on fresh food, snacks, dairy and other categories, bringing three super category days in batches, and launching coupons for categories such as "10 snacks for every 49", "10 fresh food coupons for every 49", "8 dairy coupons for every 30", and 85% off coupons for all categories on the Super Category Day. (Yonghui colleague)

Cross-border newsletter

9. Lazada releases its first ESG impact report

Lazada's first ESG impact report is to mark its tenth anniversary. The report details Lazada’s use of e-commerce to enhance communities, advocate for responsible and sustainable business practices and manage their impact on the environment. At the same time, Lazada provides services, infrastructure and capacity building for Southeast Asian communities, including providing communities with epidemic relief responses and other measures. In terms of employment, Lazada's total number of employees in the group has increased by 18% in the past two years. Women make up 43% of Lazada's workforce, up from 32% of the entire Southeast Asian tech industry. (Lazada official)

10. Amazon Europe launches SAFE-T claim service for CSBA orders

On October 31, Amazon Europe recently issued an announcement stating that it has launched a SAFE-T claim service for Customer Service by Amazon orders, allowing sellers to claim refunds issued by Amazon. Specifically, sellers will not be financially responsible for these refunds, according to the SAFE-T claim service launched by Amazon Europe. When the buyer is refunded by Amazon on a CSBA order and there is a problem with the return, the seller can submit a SAFE-T claim to request compensation, for example: If the item returned by the buyer is not returned in its original condition, the seller can file a SAFE-T claim, Amazon will evaluate the claim, and Amazon will refund the seller according to the Amazon Customer Service Refund Policy. (Amazon Seller Forum)