#Laogao E-commerce Newsletter# [October 26 E-commerce Morning Newsletter]

Morning news: Tmall Double 11 toy trendy toys and new track increased by nearly 600% year-on-year, and children's car merchants called factories overnight to ask for orders; Tmall Double 11 pet economy exploded, with pre-sales exceeding the first day of last year in 1 hour; Taobao Live offline first "College Student Anchor Talent Incubation Base" was launched at Hubei University of Science and Technology; Kuaishou's "99 Car Product Festival" battle report: total order volume increased by 103.6% year-on-year; Amazon released the 2022 China Export Cross-border E-commerce Industry Cluster Development White Paper...

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E-commerce newsletter

1. Tmall Double 11 toy trendy toy track increased by nearly 600% year-on-year. Children's carriage merchants called the factory overnight to ask for orders

Tmall Double 11 pre-sale has started, and the new toy trendy toy industry performed well in the toy industry. Tmall toys pre-sale exceeded the first hour last year with just 24 points. Sports outdoor fun products for children, children's bicycles, children's scooters, children's bags, etc. have become popular items; as a new blue ocean track, artist trendy toys has increased by nearly 600% year-on-year. Guochuang Mecha has repeatedly broken the best results, with a year-on-year increase of more than 450%. Children's carriages have become the "popular" single product and have become the number one in Tmall toys pre-sales. Tmall baby stroller brands such as Cooqi, Nabiis, Scootrode achieved pre-sales exceeding the full cycle of last year in just 18 minutes, and Tmall baby stroller sales increased by more than 300% year-on-year. (E-commerce News)

2. Tmall Double 11 sports outdoor industry pre-sales are hot and emerging sports grow by more than 1,000%. Pathfinder official flagship store exceeds last year's full day in 1 minute and 45 seconds.

Under the national sports boom, there are constant good news about pre-sales in Tmall Double 11 sports outdoor industry. The waiter of Tmall Sports Outdoor Industry said that on the first day of the pre-sale of Double 11, the sports outdoor industry overall grew steadily as expected. We are very excited to see the top sports brands reach new highs, and we are also surprised to see the continued growth of outdoor trends. We look forward to achieving another success this year's Double 11, so that every consumer who loves life can find their own sports circle. (E-commerce News)

3. Tmall Double 11 pet economy exploded, with pre-sales of 1 hour exceeding the first day of last year

Tmall Double 11 pre-sales are on the rise, and the pet economy has exploded on Tmall, with one-hour pre-sale sales exceeding the first day of last year. The live broadcast performance was impressive, with 14 pet stores selling over one million. As the relationship between Chinese pets changes, pet owners' care for pets includes food, clothing, housing and transportation. The pre-sale of pet daily necessities, cat and dog health products, and pet life service products has increased strongly, and the pre-sale of cat and dog toys and aquarium pets has increased by nearly 2,000% year-on-year. "Our current situation is busy, very busy, but busy and orderly, and it is very excited. The entire team is very energetic and hopes to receive good goods on Tmall Double 11 this year." (E-commerce News)

4. Taobao Live’s first offline “College Student Anchor Talent Incubation Base” is established in Hubei University of Science and Technology

On October 25, Taobao Live's first offline "College Student Anchor Talent Incubation Base" was recently launched at Hubei University of Science and Technology. The on-site lecture attracted more than 500 students to participate, and the platform collaborated with the Mosquito Association. Based on the preliminary training, more than 30 college students were signed to live on Taobao. At the same time, the school has launched customized courses centered on Taobao live broadcast, and students can earn credits and early employment opportunities through the course. Taobao Live and Mosquito Association will form a special working group for cooperative projects and select tutors to conduct practical students planning and training on practical courses and follow-up guidance throughout the process. (E-commerce News)

5. Kuaishou's "99 Car Products Festival" battle report: Total order volume increased by 103.6% year-on-year

On October 25, the "99 Car Products Festival" project under Kuaishou's "Kuaishou Car Selection" IP was recently concluded. The battle report shows that as of now, a total of 7,578 works under the topic #Quick Talk Car Selection# have received a total of 160 million+ exposures, and 2,069 works under the topic #99 Car Product Festival# have exposed more than 59 million+ exposures; the relevant content of "99 Car Product Festival" has exceeded 100 million, with a total transaction volume increasing by 94.7% year-on-year, and the total order volume increased by 103.6% year-on-year, and the buyer distribution basically covers all districts and counties. (E-commerce News)

Internet news

6. Alibaba Health releases positive profit forecast

On October 25, Alibaba Health released a positive profit forecast, and the company expects to record profits in the period of no less than RMB 80 million in the six months ended September 30, 2022, while the loss in the same period in 2021 was about RMB 232 million. (Yibang Power)

7. Where to go: Since October, the search volume of travel products has increased by more than three times compared with the previous month

Recently, Qunar platform has launched the "Golden Autumn Where to Play" section, based on the dimensions of "niche", "avoid pits", and "villages", and "villages", and has conducted strict real-person selection to create a personalized autumn outing guide for users. In order to cater to the travel needs of tourists from different regions, the "Where to Go to the Golden Autumn" section is divided into two special areas: surrounding travel and remote travel. It has currently covered 23 cities with less risk of the epidemic and hundreds of low-risk tourist destinations, and has screened out 2,000 special autumn tour scenic spots for users to choose from. (E-commerce News)

Cross-border information

8. Starday cooperates with Guizhou service providers to promote rural cross-border e-commerce education

On October 25, the business manager of Japan's cross-border e-commerce platform Starday Greater China recently held an online meeting with Guizhou's intended service provider partners, gathering the heads of multiple business segments of the platform and service provider representatives. With the theme of "Gathering together, win-win cooperation", they shared and exchanged related content such as Guizhou's rural school business cooperation and cross-border e-commerce development. In terms of cooperation, Starday will provide more comprehensive support to service providers, help service providers better carry out school-enterprise cooperation in Guizhou, and help Guizhou students better achieve employment as soon as they graduate. (E-commerce News)

9. Amazon releases the 2022 white paper on the development of China's export cross-border e-commerce industry clusters

On October 25, Amazon opened a global store and released the "2022 China Export Cross-border E-commerce Industry Cluster Development White Paper". The white paper shows that China's export cross-border e-commerce industry cluster is accelerating its transformation and upgrading, showing a trend of blooming from coastal to inland, from the east to the west. More and more industrial clusters with traditional foreign trade advantages have achieved global business expansion and brand building through export cross-border e-commerce. Data shows that in the past three years, brand sellers in Amazon's Pearl River Delta, Yangtze River Delta, Haixi Economic Zone and other regions have achieved a 2-3-fold increase; in North China and central and western regions, the number of brand sellers has increased by 5 times. (E-commerce News)

10. Alibaba International Station releases category adjustment announcement for November 2022

According to October 25, Alibaba International Station issued an announcement on the adjustment of the category in November today. The announcement stated that in order to optimize the product structure and improve the buyer experience, Alibaba adjusted the international site release categories from October 25, 2022, and is expected to be completed on November 12. (E-commerce News)