Morning News: Tmall launches its first live broadcast on Douyin to introduce Double Eleven strategy; JD Home and JD Hourly Purchase Double 11 will help more than 200,000 physical stores to double online sales; 456 million people watched it! Li Jiaqi broke the record on Double 11 live broadcast! ; Luo Yonghao’s live broadcast room for the first broadcast of Taobao on Double 11 exceeded 10 million; AliExpress launched a targeted discount plan for Russian orders for preferred warehouses...
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1. Tmall starts its first live broadcast on Douyin to introduce Double Eleven strategy
At present, the number of fans of Tmall’s official account on the Douyin platform has reached 793,000, 378 works have been published, and the number of likes has reached 3.813 million. It is understood that the pre-sale of Tmall Double 11 in 2022 officially began today. According to previous official Tmall news, the Tmall Double 11 activity cycle is from October 24 to November 11. The discount is 50 yuan off for every 300 yuan spent across stores. Douyin e-commerce has officially launched pre-sales on Double 11 today, with pre-sales time from 0:00 on October 24 to 18:00 on October 30. At the same time, the platform also provides product price subsidies to pre-sale areas during this period. Consumers can pay the final payment for pre-sale products from October 31 to November 3. (E-commerce News)
2. JD Home and JD Hour Shopping Double 11 will help more than 200,000 physical stores to double online sales
According to October 24, the launch conference of JD.com 11.11 Global Love Season 2022 will be held today. According to the relevant person in charge of JD Home, during the 11.11 Urban Life Festival, JD Home and JD Hour Shopping launched a full-link service combination punch, including "double zero" investment policy, quality store support plan, "same city live broadcast" marketing model innovation, and Haibo system promotion guarantee special plan. (E-commerce News)
3. Pinduoduo Double 11: 50 off for every 300 or more items in the market
According to October 24, on October 20, Pinduoduo officially launched this year's 11.11 promotion event. The total number of million products in the audience will be 50 off for every 300 or more. The top-up will not be capped. More than 1,000 brands including Xiaomi, Midea, Yili, Mengniu, TCL will also form groups during the promotion period to provide excess benefits to Pinduoduo users. At the hour of the day, the platform will also provide users with an hourly coupon of 50 off for every 100 yuan, ensuring that consumers have special offers every day and surprises at all times. This promotion will provide an additional two days of return time until 24:00 on November 13. (E-commerce News)
4. Luo Yonghao’s live broadcast room for Double 11 Taobao has exceeded 10 million
On October 24, Luo Yonghao’s Taobao live broadcast room started Double 11 live broadcast at 12 noon today. As of 20:09, the live broadcast room had exceeded 10 million. During this period, after the deposit was paid at 20 o'clock, Luo Yonghao's live broadcast room increased by 2 million within 9 minutes. In addition, the positioning of the live broadcast room of "Luo Yonghao" is a live broadcast room in all categories. In the future, if you make friends, you will vigorously invest in and expand product resources in all categories. The live broadcast operation of Luo Yonghao and Make a Friend on Douyin will not change, and "will continue to maintain a good cooperative relationship with Douyin." (E-commerce News)
5. 456 million people watched it! Li Jiaqi broke the record on Double 11 live broadcast!
According to October 25, just now, Li Jiaqi completed the live broadcast of the first day of pre-sale of Tmall Double 11 in 2022. Data from Taobao’s live broadcast room shows that the number of live broadcast viewers that lasted nearly 10 hours reached 456 million.
In today's Li Jiaqi's live broadcast room, 80,000 pieces of the Sea Blue Mystery Essence Water, which costs more than 1,550 yuan, have been sold, and more than 40,000 pieces of the Yameng Beauty Device, which costs more than 40,999 yuan, have been pre-ordered, and the estimated sales of a single link exceeds 100 million yuan. As of 23:59, Li Jiaqi's live broadcast room had about 291 product links on the shelves, with an estimated total amount of goods being about 13.2 billion yuan (calculated based on the lowest live broadcast room of the product multiplied by the number of pieces sold in real time. If the number of pieces is sold on the page, it is calculated based on 100,000 pieces). (Yibang Power)
Internet news
6. ByteDance applies for the "Tik Tok Music Galaxy" trademark
Tianyancha App shows that recently, Beijing Zitiao Network Technology Co., Ltd. applied to register multiple "Tik Tok Music·Xinghe" trademarks, with international classifications including education and entertainment, communication services, etc. The current trademark status is under application. (E-commerce News)
7. Alibaba: Merchant multi-platform operation is the norm for Double 11. No longer simply paying attention to GMV
On October 25, at the Tmall Double 11 media communication meeting, Chuxue, president of Alibaba Taobao Tmall Industry Development and Operation Center, said: (merchant) multi-platform operation is a normal state. Our users are the most consumer-powered and valuable users in China. Many people should come to us to do business, and we will not refuse. This is a very important part of our ecology. Compared with the past, this year's Double 11, Alibaba no longer simply focuses on GMV (transaction volume) figures, and also believes that this year's Double 11 can perform relatively stably. (Chuangyebang)
Cross-border information
8. Shopify expects 2022 holiday season Indian online GMV to reach US$68 billion
According to a survey by Shopify, the total sales of online goods in India in the 2022 holiday season will reach US$68 billion, a year-on-year increase of 30%. Shopify expects retailers such as Amazon and Flipkart to grow 28% year-on-year to $11.8 billion this holiday season, a record high. Shopify said that sales during the holiday season will accelerate as the number of online shoppers in second- and third-tier cities in India continues to increase, and demand for essentials, electronics and fashion categories continues to rise. The survey shows that more than 78% of Indian consumers plan to shop online, an increase compared to last year. Meanwhile, more than 85% of consumers plan to spend more than last year, with 40% expected to spend more than Rs 10,000. (Yibang Power)
9. AliExpress launches a targeted discount plan for Russian orders in preferred warehouses
According to October 24, in order to better serve merchants, alleviate the cost pressure of merchants, improve the competitiveness of goods in overseas markets, and encourage merchants to improve delivery timeliness, AliExpress platform and Cainiao will formulate the following preferential plan for Russian orders in the preferred warehouse. For logistics orders that meet the preferential conditions, AliExpress platform and Cainiao will charge merchants the discounted logistics fee based on the corresponding line discount. It should be noted that the offer is only applicable to new products. (E-commerce News)
10. Alibaba International Station will remove 7-piece sets of children's fishing games and other products
On October 24, Alibaba International Station released a 7-piece set of children's fishing games and a recall announcement for magnetic wooden toy products today. The announcement shows that merchants should inspect the goods and inventory they publish on the platform based on the following recall information, and ensure that the relevant recalled goods are no longer sold on Alibaba International Station. Any products that are substantially similar and may pose similar safety hazards should also be removed from the shelves. Small, high-power magnetic products are easily swallowed and can cause serious internal injuries in the gastrointestinal tract when ingested. This product does not meet the requirements of the Toys (Safety) Regulations 2011. (E-commerce News) (E-commerce News)
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