Evening information: Taobao adjusts live broadcast room real-time viewing data display: up to 10 million visitors; Douyin Double 11 pre-sale has officially started; JD Double 11 has reduced 50% off for every 299-plus cross-stores in JD Double 11, and enjoys 30-day long-term insurance for more than 500 million products; Tmall Double 11 merchants can enjoy 20% off premiums; Lazada opens personal Alipay entry channel...
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E-commerce newsletter
1. Taobao adjusts live broadcast room real-time viewing data display: up to 10 million people
On October 24, on the eve of Double 11, Taobao Live adjusted the display rules of live broadcast room viewing data, changing the real-time results to a maximum of 10 million people. From October 20, 2022 to December 31, 2022, Taobao Live will provide traffic rewards and other rights content to vertical expert anchors and Taobao live broadcast platform MCN institutions/service providers. With the overall layout of the platform Double 11, Taobao Live has established a corresponding reward mechanism for different types of vertical anchors. New anchors and old anchors can participate in the activities according to actual conditions and obtain corresponding traffic coupon benefits to increase popularity in the live broadcast room. (E-commerce News)
2. TikTok Double 11 pre-sale has officially started
On October 24, Douyin e-commerce officially launched pre-sales of Double 11 today. At the same time, the platform also provides product price subsidies to pre-sale areas during this period. During Double 11, consumers who purchase products with the "big promotion price guarantee" logo on Douyin e-commerce can apply for price protection on the after-sales page and enjoy one-click price refund service. In addition, the platform's "seven-day no-reason return", "extremely fast refund", "freight insurance", "door-to-door pickup" and other services will continue to protect consumers during the event. (E-commerce News)
3. JD.com Double 11 has 50% off for every 299 per store, and more than 500 million products enjoy 30-day long-term insurance
On October 24, today's 2022 JD.com 11.11 Global Love Season Launch Conference and JD.com 11.11 Happy Conference were launched. According to reports, JD.com started pre-sales from 8 pm on October 20, fully opened at 8 pm on October 31, and ushered in a peak climax at 8 pm on November 10. During this period, there will be super value benefits such as 50 off for every 299 per 299 per 1000 per 1000 per 1000 per escort, and the price insurance service will be escorted throughout the process, and more than 500 million products will enjoy 30-day long-term price insurance. At the same time, there are more interactive activities such as "Guess the price and grab the free order", "JD.com 11.11 Who is Jingying" live answering questions, and other interactive activities bring additional surprises. Each JD PLUS member can also receive a super subsidy of more than 1,000 yuan. (E-commerce News)
4. Kuaishou Magnetic Taurus Business Edition 2.0 Live & Short Video Operation Online
On October 24, Kuaishou Magnetic Taurus announced that after the "fan operation" business scenario was launched, "live broadcast operation" and "short video operation" were launched. Specifically, new business insights and similar merchant data are added, and by comparing their own data and data from various dimensions with similar merchants, they help merchants discover and analyze business problems and better guide investment flow strategies; disclose commercialized market data of similar merchants, and adjusting investment delivery is more reference; post-investment value disclosure, and disclose different value measurement indicators around different demands, helping customers more comprehensively and objectively evaluate the value of advertising delivery and the incremental value of fans. (E-commerce News)
5. Suning.com Double 11 Super Presale Live Broadcast officially launched at 12 o'clock today
On October 24, Suning.com will launch the "Double Eleven Super Presale Live Room" at 12 noon today. The live broadcast will last for 13 hours. Users can log in to the Suning.com APP to search for the keyword "super buyer" and enter the live broadcast room. Suning.com Video Account and Alipay will broadcast live simultaneously. A relevant person in charge of Suning.com Live said that there are three points worth paying attention to in this live broadcast: 1. Take it off the shelves after selling at a price; 2. Live broadcast exclusive coupons and platform invincible coupons; 3. Lucky bag prizes and flash sale benefits. In addition, there are nearly 100 official brand live broadcasts throughout the day, including well-known brands in various categories such as Haier, HP, Midea, and Chow Tai Fook. (E-commerce News)
Internet news
6. Tmall Double 11 merchants can enjoy 20% off on their "return freight insurance"
According to October 24, the pre-sale of Tmall Double 11 this year will officially begin at 8 pm today. The reporter learned that from October 24 to 31, Tmall Double 11 pre-sale period, and from October 31 to November 11, Tmall merchants who meet the conditions will enjoy a 20% discount on the premium of "return freight insurance". It is reported that eligible merchants mainly provide special support for those who spend more on "return freight insurance" during Tmall Double 11 last year. (E-commerce News)
7. Fliggy: Nearly 80% of tourism products are sold in spot stock this year
On October 24, Double 11 was officially launched. Fliggy said that nearly 80% of travel products in Double 11 this year are on sale in spot stock, and consumers do not need to go through the waiting period for final payment, and can make an appointment directly from 0:00 on the 25th. According to reports, this year, tourism products have once again participated in the cross-store discount on Tmall Double 11, and activity products enjoy a 50% discount on every 300 yuan spent across stores. (E-commerce News)
Cross-border newsletter
8. Meesho downloads exceeded 100 million in the first half of the year, surpassing Amazon and Flipkart
Last month, the Meesho app had more than 1.4 billion visits in India, with Flipkart at 875 million, and Amazon at 570 million. Shoppers say the Meesho platform is easy to use, has a wide range of product selection and is inexpensive. At the same time, Meesho supports users to pay in cash when goods arrive at their doorstep, and order transportation is free, without a minimum limit. Currently, Meesho's revenue comes mainly from advertising, and sellers need to pay for displaying products more prominently in the app. (E-commerce News)
9. Lazada opens personal Alipay entry channel
According to October 24, starting last month, Lazada's cross-border store has launched a personal Alipay entry channel. Now users register for Lazada stores, supporting two verification methods: corporate Alipay and personal Alipay. Sellers can choose according to their own situation. When a company conducts Alipay verification, it is necessary to prepare the following materials: the company's Alipay account, the merchant's mobile phone number, an email address that has never registered for Lazada, the store name, and the company's business license. (E-commerce News)
10. Amazon Japan Station launches bulk purchase and transportation tag function
On October 24, Amazon Japan Station issued an announcement stating that it will launch the function of buying shipping labels in batches for sellers, and sellers can choose to purchase up to 25 shipping labels at a time. Amazon said that this feature is planned to be launched one after another from some sellers, and it is expected that all sellers will be able to use it in October. This feature can help sellers process shipping tags faster. More relevant information will be presented on Amazon Seller University, Buy Buy Shipping Tags page. (E-commerce News)
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