#Laogao E-commerce Newsletter# [October 21 E-commerce Morning Newsletter]

Morning News: Taobao Alliance upgrades the new version of the web page operation backend; Kuaishou will reopen Taobao Alliance external links and complete the full recovery at the end of the month; Suning.com logistics upgrades services to prepare for Double 11, and mainly promotes large-scale delivery and installation integration; Amazon Prime Day's total sales of Captain BI users during the early enjoyment day of the morning. Lazada announced the time rhythm and promotional gameplay of Double 11...

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E-commerce newsletter

1. Taobao Alliance upgrades the new version of the web page operation background

According to October 20, Taobao Alliance has upgraded the web operation background. This upgrade has optimized and adjusted the overall structure of the original navigation and added a site map (i.e. menu). Specifically, the homepage module has been adjusted, and new product selection squares, official lists and quick entrances have been added. Entering the new version of PUB, the home page has optimized and adjusted all modules. In terms of data module style, the estimated revenue module style optimization; the promotion effect data chart module style optimization. In terms of fast entrances, new universal chain conversion; marketing material library; product selection list; Taobao gift money; rule center; alliance classroom. (E-commerce News)

2. Tyco Electronics 1688 official flagship store opened

On October 20, Tyco Electronics and 1688 platform jointly held the opening ceremony of Tyco Electronics 1688 official flagship store in Alibaba Hangzhou Binjiang Park recently, announcing that Tyco Electronics has officially entered the 1688 industrial brand station. The 1688 platform will help TIKE Electronics complete the digital transformation of procurement and sales. According to reports, the alliance between Tyco Electronics and the 1688 platform will further expand Tyco Electronics' sales coverage for small and medium-sized customers. At present, TICO Electronics 1688 official flagship store has launched a series of connector products of Dynamic model of the Industrial Department. (E-commerce News)

3. Kuaishou will reopen Taobao alliance external links and complete full recovery at the end of the month

According to information, in February this year, Kuaishou E-commerce issued an announcement for merchants and experts that due to the change of the cooperation agreement between third-party e-commerce platforms and Kuaishou, from 00:00:00 on March 1, 2022, Taobao Alliance product links will not be able to publish product and service links in Kuaishou live room shopping carts, short video shopping carts, trade details pages, etc.; JD Alliance product links will not be able to publish product and service links in Kuaishou live room shopping carts, trade details pages, etc.; JD Alliance product links will not be able to publish product and service links in Kuaishou live room shopping carts, trade details pages, etc. (E-commerce News)

4. Suning.com logistics upgrade service preparation for Double 11, mainly recommending large-scale delivery and installation

On October 20, the preparations for Suning.com logistics for Double Eleven in 2022 have been fully launched, upgrading the integrated service scope of large-piece delivery and installation to further ensure the service experience during the promotion. To welcome Double Eleven, Suning.com Logistics has upgraded its pre-sale pre-sale guarantee plan in advance, optimized the big data application algorithm and pre-sale pre-sale model, pre-production of pre-sale orders, and pre-packaged pre-sales in advance. In terms of transportation, Suning.com Logistics provides industry customized solutions for brand merchants in different fields such as home appliances, home furnishings, and 3C to ensure that the country matches corresponding transportation resources. (E-commerce News)

Internet news

5. Intime Department Store is expected to distribute more than 100,000 cosmetic samples in Double 11, 2022

On October 20, Intime Department Store recently held a beauty and makeup model carnival tour for Double 11 preheating. It will be launched on Wenzhou World Trade Intime from October 12 to October 27. A total of more than 50,000 samples will be distributed, and more than 3,500 cosmetic samples will be available for collection every day. According to the official information of Intime Department Store, this year's Double 11, Intime Department Store's activities are mainly divided into two stages: from October 20 to October 31, consumers can go to the Miaojie APP in advance to buy limited-time tickets; from November 1 to November 11, the Double 11 event with the largest annual discounts in Intime Department Store was officially launched. (E-commerce News)

6. Jitu Express releases Double 11 peak season guarantee plan

According to October 21, during Double 11, J&T Jitu Express will focus on high-efficiency governance and provide multi-faceted support and guarantee for the steady and long-term development of peak season business, involving four aspects: management guarantee, resource guarantee, grassroots rights and interests guarantee, and scientific and technological guarantee. Among them, in terms of management and guarantee, multiple departments of the company's headquarters jointly established a headquarters peak season work guarantee group, mainly focusing on peak season demand support, operation indicator monitoring, risk warning response, real-time business review and other aspects. Each agency district is led by the operation department to set up a peak season joint office team. Through 24-hour uninterrupted duty, it coordinates multiple functional departments to respond at any time and deal with sudden needs and related hidden dangers. In terms of resource guarantee, the country has completed the upgrading and renovation of 83 transfer center sites by the end of October, adding hundreds of thousands of square meters of operating area; based on the analysis and forecast of peak season demand, the venues and equipment of 227 distribution points and outlets across the country have been upgraded to improve the capacity to respond to the peak season parts. (E-commerce News)

Cross-border information

7. Captain BI users' total sales during Amazon Prime Day's early enjoyment date were US$302 million

On October 20th, Captain BI released the overall sales of its users at the first Amazon Prime Day Early Enjoyment Day event this year. During the event, the total sales of Captain BI users was US$302 million, equivalent to 49.43% of Prime Day's sales in July; the sales of US site users were US$238 million, equivalent to 52.89% of Prime Day's sales in July. (E-commerce News)

8. AliExpress launches "Warm Winter Care Special"

On October 20, AliExpress announced the emergency launch of the "Warm Winter Care Special" in Europe, closely following the consumption climax of AliExpress Double 11, the World Cup, and the Black Five promotion, helping domestic cross-border merchants to go overseas better, and also providing overseas consumers with various heating items they need for winter. This time, AliExpress provides full discount coupons for the products involved in the "Warm Winter Care Special Session". In addition, after European consumers have met a certain amount of shopping, they can also upgrade their logistics for free and enjoy 10-15-day delivery service. (E-commerce News)

9. Lazada announces the time rhythm and promotional method of Double 11

On October 20, Lazada announced that registration for the Double 11 promotion has now been launched and the pace of the Double 11 promotion has been announced. The registration deadline for the Philippines is 11.03, preheating 1 1.04-11.10, and promotion 11.11; the registration deadline for the Singapore is 11.04, preheating 11.05-11.10; the registration deadline for the Thailand is 11.04, preheating 11.07-11.10, and promotion 11.11; the registration deadline for the Vietnam is 11.10, preheating 1 1.04-11.10. During the big promotion period, merchants need to pay attention to and register for Lazada's platform subsidy gameplay. The Lazada shopping allowance for cross-store discounts jointly invested by the platform and merchants, which makes 75% of consumers feel excited about free shipping, and improves the Cashback of consumers' repurchase by returning coupons after purchase. (E-commerce News)

10. Shopee Advertising adds new features such as homepage banner display ads

On October 20, Shopee Advertising announced the launch of three new features, including homepage banner display ads, related ads adding more exposure booths, and lowering the threshold for keyword list downloads. Specifically, the display ads recently launched by Shopee Advertising are the best choice to increase public popularity and attract large amounts of traffic to Shopee stores. The display advertisement sales method is priced based on traffic and exposed on the homepage. Sellers can select the exposure date and book the traffic to be exposed through the China Seller Center. They can create pictures themselves and review them and then go online. (E-commerce News)