After e-commerce drives the trend of new retail, the traditional retail market has also undergone considerable changes, and the competition between supermarkets and convenience stores is facing different situations.
The core of new retail is to focus on consumer experience, and community convenience stores can undoubtedly be closer to consumers. Convenience stores have achieved good results in the market, but the golden period of traditional supermarkets has passed, and supermarkets and convenience stores are competing for the offline retail market.
Data shows that the number of large supermarkets that went bankrupt in 2016 was about 130, and the actual number of stores closed nationwide may be more, but the number and sales of domestic convenience stores are growing steadily. In 2016, the number of domestic convenience store stores was about 100,000, the convenience store market size exceeded 130 billion yuan, and the convenience store industry growth rate reached 13%. The business coverage of online e-commerce platforms is constantly increasing, and there is hidden competition between comprehensive e-commerce platforms and supermarkets, but the small-scale operations of convenience stores are not greatly affected.
For traditional supermarkets, operating costs continue to rise, and it is difficult for stores to find suitable geographical locations in cities, and their ability to attract consumers is gradually decreasing; on the other hand, convenience stores, due to their small size and low cost, can flexibly cover the gaps in community scenarios and gain the love of offline consumers. With the outstanding performance of convenience stores, traditional supermarkets and enterprises have begun to explore convenience store business, including China Resources, RT-Mart, etc., and the convenience store market will undoubtedly intensify further.
In addition, traditional supermarkets also hope to explore the development of online business, but currently Tmall Supermarket and JD Supermarket have basically monopolized the online supermarket business, and traditional supermarkets have not had enough market space for the online development.
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